Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
MCP Insight Joins ODDA to Launch MCP DATESCAN
MCP Insight has partnered with the Online Dating and Discovery Association (ODDA) to launch MCP DATESCAN, a platform providing dating brands with market insights and competitor intelligence. With expertise in data-driven solutions, MCP Insight aims to help brands navigate the competitive online dating space by optimizing marketing performance, improving customer acquisition, and staying ahead of industry trends.
Kev Dawson, Director of MCP Insight, commented: “MCP Insight is thrilled to collaborate with ODDA as an Associate Member. Through our DATESCAN platform, we aim to provide dating brands with unparalleled market intelligence, offering a new level of visibility into advertising trends, competitor strategies, and customer engagement. By working closely with the industry, we’re ensuring MCP DATESCAN evolves into a game-changing tool that delivers real value to dating businesses navigating an increasingly competitive landscape with an ever-evolving regulatory focus.”
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Arkansas Hospitality Association and First Orion Announce Strategic Partnership to Enhance Communications for the Hospitality Industry
The Arkansas Hospitality Association (AHA) has partnered with First Orion to enhance communication for hospitality professionals across Arkansas. AHA will endorse First Orion as a preferred vendor, promoting its branded calling solutions to members. First Orion will offer exclusive discounts, marketing resources, and onboarding support to facilitate adoption. The technology enables businesses to display their name on customers’ mobile devices, helping hotels, restaurants, and tourism operators improve direct communication for bookings, reservations, and service updates.
“AHA is committed to providing our members with the tools they need to thrive in today’s competitive market,” said Dylan Kinkade, Director of Marketing & Communications, “By partnering with First Orion, we are equipping Arkansas hospitality businesses with cutting-edge communication solutions that enhance trust and customer engagement.”
“We are excited to work with AHA to bring our self-serve branded calling solution to Arkansas’ hospitality industry,” said Bryan Smith, Head of Self-Service Solutions. “Our goal is to help businesses establish better connections with their customers by making their calls more recognizable and trustworthy.”
Openmind Networks, CAA and XL Axiata Partner to Secure A2P SMS Revenues Through Advanced Revenue Assurance
XL Axiata, a leading telecommunications operator in Indonesia, has partnered with Openmind Networks and CAA to launch an advanced revenue assurance solution for SMS Application-to-Person (A2P) messaging. This new system enhances XL Axiata’s existing SMSC and SMS Firewall, which have been safeguarding Indonesian users for the past eight years.
The collaboration leverages Openmind Networks’ cutting-edge technology and CAA’s deep understanding of the local telecom market. Together, they have successfully implemented a revenue assurance model that optimizes and protects XL Axiata’s A2P SMS revenues, demonstrating strong initial deployment results.
“Early signs show that revenue leakage can be stopped at the source, and grey route traffic has been virtually eliminated,” said Richard Lemmers, Chief Sales Officer at Openmind Networks.
“Our AI-based approach to A2P SMS security demonstrates that operators can effectively protect their messaging revenues without compromising service quality.”
iProov Launches Facial Biometric MFA Support Targeting Workforce Identity Theft
iProov has launched iProov Workforce MFA, a biometric authentication solution designed to enhance workforce security by preventing account takeovers. Certified by the FIDO Alliance, the device-independent solution strengthens multi-factor authentication (MFA) by adding biometric verification. It works with passkeys or independently of devices, allowing use on both personal and shared devices. The solution reduces costs and risks associated with password resets while ensuring cross-platform compatibility. Supporting the OpenID Connect (OIDC) protocol, it integrates seamlessly with major identity providers such as Microsoft Entra ID, Okta, and Ping Identity.
“Identities can be compromised at every stage in the user lifecycle, from the interview process through to offboarding. These risks are exacerbated by the complexities of remote work and extended workforces, exposing the vulnerabilities of traditional MFA solutions,” said Andrew Bud, founder and CEO, iProov. “With no additional devices, distribution costs, integration coding or MFA fatigue, iProov Workforce MFA strengthens access management and empowers organizations with seamless, secure authentication on any device, delivering frictionless security for the whole organization.”
Proofpoint Establishes Global Strategic Alliance with Microsoft to Build on Azure and Strengthen Human-Centric Cybersecurity for Organisations
Proofpoint Inc. has expanded its global partnership with Microsoft, leveraging Microsoft Azure’s AI capabilities and cloud infrastructure to enhance AI-powered threat and data protection. This collaboration aims to strengthen cybersecurity by providing organizations with improved threat detection, data security, and operational efficiency. The partnership focuses on human-centric security, addressing the increasing risk of data breaches caused by email threats, data loss, insider threats, and misconfigurations—factors responsible for 90% of publicly reported breaches last year.
“Human-centric security is about enabling the digital workspace. And for most of our enterprise customers, that digital workspace is Microsoft,” said Darren Lee, Executive Vice President and General Manager, Threat Protection Group at Proofpoint. “Built on top of Microsoft Azure, we’re delivering advanced, preventive protection for the most important layer in the cybersecurity ecosystem —the human layer. We’re equipping organisations with the capabilities they need to reduce human risk at scale and thrive in their digital workspace.”
“Microsoft Azure is the cloud platform of choice for security vendors across the industry,” said Kathleen Brown, Corporate Vice President, Americas Enterprise at Microsoft. “Today’s announcement is a great example of how Azure provides powerful cloud infrastructure to help Microsoft and our partners meet our mutual customers’ evolving security requirements.”
Sinch Expands Partnership with Verizon to Advance RCS Adoption
Sinch has expanded its partnership with Verizon to enable RCS for Business Messaging (RBM) for Verizon subscribers. Announced at Enterprise Connect in Orlando, Florida, this collaboration strengthens their commitment to advancing business messaging. By working together, Sinch and Verizon aim to accelerate RCS adoption, providing secure, feature-rich, and verified messaging for businesses to engage customers more effectively. This initiative enhances communication experiences, increases trust, and drives innovation in business-to-consumer messaging across the U.S.
“Partnering with MNOs like Verizon underscores our commitment to providing expanded reach for RCS with innovative communications solutions that enhance customer satisfaction and loyalty,” said Lodema Steinbach, VP of Product and Carrier Relations, North America at Sinch. “With over 15 years of building the best super network and strong partnerships with Google and mobile operators globally, Sinch continues to pave the way for advanced communication solutions that meet the evolving needs of modern businesses and enables a better experience for end users.”
Tele2 Partners with Warner Bros. Discovery to Enhance Entertainment Offering with Global Streaming Service Max
Tele2 has partnered with Warner Bros. Discovery to enhance its entertainment offerings by integrating the streaming service Max into its platform. This collaboration allows Tele2’s TV customers to access a broader range of content, including HBO Originals like The White Lotus and The Last of Us, as well as local favorites such as Wahlgrens Värld. The seamless integration aims to provide a more convenient and enriched viewing experience for subscribers.
“We are very pleased to be able to offer our customers the best-in-class entertainment through our partnership with Max. This partnership means that our offering will be even stronger and more diverse, giving our customers more choice and access to high-quality content” says Petr Cermak, EVP Chief Commercial Officer, at Tele2.
“This partnership with Tele2 is an important step in our strategy to expand Max’s reach and enhance its accessibility across more households. By integrating Max into Tele2’s entertainment offerings, we are streamlining and enriching the viewing experience. Furthermore, it allows us to deliver our extensive portfolio, featuring both acclaimed international series and cherished local content, to a broader audience”, says Jesper Steenberg, GVP Distribution & Games Nordics, at Warner Bros. Discovery.
Spotlight on Success: Three Honors at the 14th BUMN Anugerah Awards 2025
PT Telekomunikasi Indonesia International (Telin) has solidified its global leadership by winning multiple awards at the 14th BUMN Anugerah Awards, including CEO: Visionary Leadership, Best Corporate Strategic Collaboration, and Best Talent Development & HR Excellence. These accolades reflect Telin’s successful business transformation, global partnerships, and workforce development. Under CEO Budi Satria Dharma Purba, Telin achieved significant financial growth in 2024, increasing revenue by 10%, EBITDA by 16%, and net income by 40%. The company’s success is driven by digital infrastructure expansion, service optimization, and strategic global collaborations.
Budi Satria Dharma Purba: “This achievement is the result of the hard work of everyone at Telin who continuously develops cutting- edge digital solutions and empowers top talent to support the growth of the digital economy in the Indo-Pacific region. We believe that innovation and strategic collaboration will have a significant impact on our company and the national digital industry, while boosting operational efficiency and creating an inclusive digital ecosystem on Telin for Tomorrow.”
