Listen to the latest Perspectives in Mobile podcast. Generative AI is reshaping industries, unlocking unprecedented opportunities in interactive advertising and customer engagement. In this insightful interview, Marina Petrova, Head of Generative AI at GMS, highlights the transformative potential for telcos, digital agencies, and key sectors such as travel and retail.
She emphasizes the critical role of leadership in embracing AI tools firsthand to drive innovation and gain a competitive edge. With examples ranging from AI-driven retail transformations to personalized travel experiences, Marina’s conversation with MEF’s Riccardo Amati explores how businesses can harness AI to create tailored, impactful connections with consumers.
