Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
GMS Launches Generative Response Ads, Pioneers Real-Time Conversations Within Ads with PH firm AdSpark
GMS, an AI-driven communications solutions provider for global enterprises and Mobile Network Operators (MNOs), has introduced Generative Response Ads, a groundbreaking innovation that allows real-time conversations directly within ad spaces. This new format transforms ads from static displays into interactive, two-way dialogues, offering businesses new opportunities to engage with their audiences dynamically.
The launch exemplifies GMS’s approach of collaborating with clients across industries to drive growth through secure, AI-powered communication solutions. Generative Response Ads highlight how advanced technology can deepen customer engagement, enhance user experiences, and unlock value for businesses and consumers alike.
Marina Petrova, Head of GenAI Business at GMS: “Today, we are laying the groundwork for a new era of interactive advertising that’s only just beginning. For the first time, customers can have a conversation with brands right within an ad. Recognizing its potential to transform the marketing and business ecosystem, we are proud to be leading this disruption at the intersection of technology, marketing, and business.”
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Nearly Two-Thirds of Consumers Say Fraud Incidents Damage Brand Trust and Loyalty
Telesign, a leader in customer identity and engagement solutions, has unveiled its 2024 Trust Index Report, revealing the profound impact of fraud on consumers and businesses. The study highlights that fraud not only causes financial and emotional distress for consumers but also significantly harms brand reputation and trust.
The report shows that nearly all consumers (92%) hold companies accountable for protecting their digital privacy. Furthermore, 64% of global consumers state that fraud incidents negatively affect their perception of the brand responsible for the breach.
In the U.S., 58% of fraud victims report a diminished view of the compromised brand, with 38% choosing to sever ties entirely. Additionally, one-third of U.S. victims actively discourage friends and family from interacting with the affected brands, and 20% voice their grievances on social media platforms. The findings emphasize the critical need for companies to prioritize digital privacy and security to safeguard consumer trust and mitigate reputational damage.
“Today’s consumer is sending a clear message: protecting their digital identity is central to their willingness to do business with a brand,” said Christophe Van De Weyer, CEO of Telesign. “Our new report illustrates that brands that fail to protect the digital identity of their customers aren’t just risking data loss; they’re risking their reputations, customer loyalty and long-term growth potential. In our more interconnected world, companies stand to gain by emphasizing trust and protection as foundational attributes of the customer experience. There is no longer an excuse for companies to not adopt extra security measures, such as multi-factor authentication, as an overwhelming majority of consumers welcome friction to protect against fraud and provide a sense of security.”
Global RCS leader Dotgo surpasses 10 billion messages milestone
Dotgo, the leading platform for Rich Communication Services (RCS) Business Messaging, announced a significant milestone in 2024, surpassing 10 billion RCS messages delivered globally—a fivefold increase compared to 2023. This remarkable growth underscores the rising adoption of RCS as a go-to messaging platform for enterprises worldwide, particularly in key markets such as India, Brazil, Mexico, Europe, and Africa, where adoption has surged over the past year. Dotgo’s achievement cements its position as the leading player in the RCS ecosystem, with partnerships spanning over 70 carriers across more than 20 countries.
Inderpal Singh Mumick, CEO, Dotgo, said, “RCS growth is driven by strong penetration and ROI across regions like India, Mexico, and Brazil, with mobile operators and OEMs, including Apple, supporting RCS as a core messaging standard. We expect RCS volumes to surpass traditional SMS volumes in many markets within the next 2-3 years, signaling a major shift within business-to-consumer communication. At Dotgo, we are excited to be enabling mobile carriers, ISVs, aggregators, and resellers to tap into this potential globally, delivering superior engagement through RCS across industries like retail, banking, travel, healthcare, and many more”
Telin Unveils Digital Advancements and Connectivity Solutions at TWA 2024
Telecoms World Asia (TWA) 2024, the region’s leading telecoms event, will be held on November 19-20, 2024, at the Centara Grand & Bangkok Convention Centre in Bangkok, Thailand. Organized by Terrapinn, the event is expected to attract over 1,200 attendees from across the telecommunications industry to discuss transformative themes, including 5G innovations, network virtualization, cybersecurity, and the future of intelligent connectivity.
Telin showcased its leadership in the regional telecom industry at TWA 2024. The event featured keynote addresses from Telin’s Chief Commercial Officer, Kharisma, and panel contributions from Taufik Hussein, Managing Director of Telin Malaysia, highlighting the company’s pivotal role in shaping industry discourse.
Kharisma, in his keynote “Breaking Down the Digital Divide – Telco as the Great Enabler”, highlighted the pivotal role of telecommunications in fostering fair access to digital opportunities.
“Telco operators must go beyond connectivity to act as enablers of economic empowerment and digital inclusion. Telin is committed to bridging the digital divide through sustainable infrastructure and innovative solutions that drive digital transformation across Asia,” he stated.
Telness Tech, a leading telecom technology provider, is partnering with VAS2Nets and Lebara
Telness Tech, a prominent telecom technology provider, is collaborating with VAS2Nets and Lebara to launch a new Mobile Virtual Network Operator (MVNO) in Nigeria, targeting the country’s rapidly expanding telecommunications market. This initiative will combine Telness Tech’s cutting-edge software and customer experience capabilities with Lebara’s internationally recognized telecom brand, introducing the service to a new and promising region.
The venture is a collaboration among multiple international telecom players. Lebara, a well-established MVNO with direct operations in five European markets and brand licenses in five additional countries, is now extending its reach to Nigeria. Telness Tech’s fully automated platform will power the new operator, delivering an unparalleled customer experience through streamlined and automated processes. Processcom will contribute critical mobile core infrastructure, ensuring seamless network functionality. VAS2Nets will serve as the leading partner, coordinating efforts among all participating companies to bring this ambitious project to fruition.
Teniola Stuffman, Group Executive Director of Business Development at Vas2Nets, highlighted the importance of the collaboration: “This project enables us to offer Nigerians a high-quality, affordable mobile service through the combined expertise of VAS2Nets, Telness Tech, and Lebara and Processcom. Enabling us to deliver one of the first new mobile operators in Nigeria in years, and with the best technology and offerings on top of that. Rest assured, we’re very proud to lead this joint endeavor”
Sinch (Sinch AB – XSTO: SINCH), a leader in customer communication through its Customer Communications Cloud, announced a major milestone for 2024: the delivery of over 1 billion Rich Communication Services (RCS) business messages worldwide. This achievement highlights Sinch’s position as a trusted partner for businesses seeking cutting-edge messaging solutions to enhance customer engagement.
As a pioneer in advanced mobile messaging and RCS technology, Sinch introduced the first RCS API in 2018, enabling businesses to create feature-rich, interactive messaging experiences. Today, Sinch collaborates with Google and mobile operators globally, allowing businesses to send RCS messages in all markets where RCS Business Messaging is supported. This widespread reach enables brands to connect with customers through personalized, engaging communications within their preferred native messaging apps.
“This milestone marks the beginning of a new era in business messaging,” said Sean O’Neal, Chief Product Officer at Sinch. “RCS builds on the strengths of SMS, but adds a wealth of value-adding capabilities, and we’re excited to make these opportunities available to our many business customers throughout the world”
