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Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Enea signs USD 2 Million contract for Traffic Management

Enea has signed a contract for Traffic Management for deployment with a tier one service provider in the Middle East. The contract value for the first year is USD 2.0 million, with a potential total contract value of USD 5.5M over a period of 5 years.  The solution is part of the customer’s mobile network modernization and enables efficient management of mobile data traffic, optimization of video, and enhanced quality of experience. Traffic management allows service providers to classify, manage and accelerate network traffic, which by reducing the data volume, also supports service availability in the event of instability or outages in international IP links.

“This contract is a recognition of our leading market position in Traffic Management.” says Anders Lidbeck, President and CEO of Enea. “We are pleased to be able to help our customers around the world improve network efficiency while enhancing user experience.”

Enea’s traffic management solutions alleviate network congestion, improve network speeds as well as video quality of experience, and help mobile and fixed operators also manage encrypted data traffic. The portfolio supports 4G and 5G and includes the Enea 5G Service Engine, the Enea Integra NFV Platform, the Enea TCP Accelerator, the Enea Traffic Classifier and the Enea Virtual Load Balancer.

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TelEm Group Partners with iBASIS as Exclusive Provider for International Voice Termination in the Caribbean Islands of Sint Maarten, Antilles, Saba, and Sint Eustatius

Lexington, MA – iBASIS, the leading provider of communications solutions for operators and digital players worldwide, and TelEm Group, one of the leading mobile networks in St. Maarten, announced a five-year exclusive partnership to manage TelEm’s international voice services in key markets.

“The partnership with iBASIS is a testament to our commitment to delivering exceptional connectivity and communication services. With their global reach and technical expertise, we can effectively meet our customers’ demands,” says Randell Hato, TelEm Group CFO. “With iBASIS, we’re optimizing our operations and improving service quality. Cost efficiency is critical to our customers. iBASIS provides the perfect balance of affordability and reliability. In the initial phase, we expect a 20% reduction in OpEx costs. The iBASIS model will also enable us to rapidly roll out new services to stay competitive and foster growth.”

“We are proud to partner with TelEm Group. It demonstrates how we help carriers worldwide improve their cost structures without sacrificing voice quality or fraud protection,” adds Edwin van Ierland, COO of iBASIS. “Looking ahead, TelEm can also leverage iBASIS’s mobile, messaging, and bandwidth services to enhance its offerings across the Caribbean islands.”

From Boomers to Zoomers: how retailers and eCommerce firms can boost sales and loyalty

Vodnjan, Croatia, 26 September 2024 – New research from global communication platform Infobip highlights how different generations want to communicate with businesses and brands ahead of Black Friday. When at least 86% of all generations expect targeted and relevant communications, according to Infobip’s research, retailers need a personalized approach for each generation of shoppers.

Black Friday is the start of the Christmas shopping season. Millions of consumers search for deals online, providing retailers with a growing opportunity to increase sales and strengthen brand presence. Even a 5% increase in customer retention can boost profits by more than 25%, according to management consultancy Bain & Company.

 “Our research shows that most shoppers, no matter their age, want brands to engage with them like with a friend through conversational channels and say it will increase their loyalty. However, brands must get customer communications right to enhance loyalty and grow sales. That’s why Infobip has analyzed what each generation prefers and published a new report and a playbook to help retailers and ecommerce firms make the most of the shopping season.” Ivan Ostojić, Chief Business Officer at Infobip

Tele2 and Disney+ join forces in first Swedish bundle, delivering award-winning entertainment to consumers

Stockholm (23 September, 2024) – Tele2 AB (“Tele2”) (Nasdaq Stockholm: TEL2 A and TEL2 B) and The Walt Disney Company Nordic & Baltic has entered an agreement to provide Tele2 customers with more entertainment through Disney+. From September 24th 2024, new Tele2 TV & Streaming subscribers will have Disney+ included in their subscription. This is the first Disney+ bundle offering in Sweden.

“The addition of Disney+ to the Tele2 portfolio enhances our ability to deliver exceptional entertainment to our customers. At Tele2, our constant ambition is to increase value for our customers, and offering the best entertainment is central to that goal. We are proud to be part of the first Swedish bundle collaboration with Disney+ and look forward to providing our viewers access to one of the world’s most compelling streaming services” says Hendrik de Groot, Chief Commercial Officer at Tele2.

“We are pleased to join forces with Tele2, one of the biggest players in the Swedish telecom industry with an outstanding entertainment distribution platform. Tele2 shares our commitment to enhancing customer satisfaction through a premium content offering. This fall, we will jointly offer Tele2 subscribers access to live European football, alongside an impressive entertainment lineup of award-winning movies and TV series, and an unprecedented library of Disney, Pixar, Marvel, and Star Wars classics” says Hans van Rijn, Senior Vice President and Country Manager, The Walt Disney Company Nordic & Baltic

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Telenor Linx, a subsidiary of Telenor Group, has been selected by Google as one of the few trusted global integrators to enable Direct Carrier Billing (DCB) as a payment option in the Google Play Store.
This prestigious appointment solidifies the longstanding partnership between Telenor Linx and Google, which dates back to 2011, and underscores Telenor Linx’s expertise in providing seamless and secure payment solutions to millions of mobile users worldwide.

“Telenor has a long history of serving emerging markets in Asia, combined with the sophisticated technological demands of our Nordic subscribers. Our Direct Carrier Billing (DCB) service is designed to meet the needs of customers in Telenor’s global mobile operations, striking a balance between the sale of premium content and services and the critical aspects of security and privacy. By leveraging our strong subscriber relationships, we can deliver exceptional connectivity and premium offerings. I am especially proud that, in partnership with Google, we are now extending our experience and insights to third-party mobile operators around the world,” says Stig Waagbø, CEO of Telenor Linx.
“We also provide cash collection and security solutions to ensure safe and frictionless payments for customers and revenues for mobile operators and app providers. Through this, we also deliver on Telenor’s ambition to explore the potential of new technology through partnerships and to create new solutions and business opportunities”, he adds.

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London – 24 September 2024 – MCP Insight, a leading provider of compliance and anti-fraud solutions, is pleased to announce a strategic partnership with master payment aggregator PayGate LLP to drive sustainable growth in Kazakhstan’s growing mVAS and Direct Carrier Billing (DCB) markets. This collaboration is focused on ensuring a compliant, secure, and profitable mobile payments ecosystem for global Content Service Providers (CSPs), media agencies, and merchants entering the Kazakh market.

“Kazakhstan’s mVAS market has plenty of opportunity for growth, with magazines, games and eLearning content proving popular with consumers,” said Muhammed-Gali Halamagamedov, Managing Partner at PayGate. “To capitalise on these opportunities, PayGate is ready to onboard merchants and give them access to the mobile networks and millions of users, enabling them to scale their services quickly and efficiently.”
“Kazakhstan is an emerging mVAS market, but it offers immense potential for global content providers and media agencies,” said Ksenia Prepyalova, Business Development Manager at MCP Insight. “Together with PayGate, we are committed to helping these businesses navigate the market with a focus on compliance, security, and sustainable revenue growth.”

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tpay Unveils a Bold New Brand Identity, Leading the Future of Mobile Payments Across META

Dubai, UAE, Sept 18, 2024, tpay, the leading payment gateway across the Middle East, Turkey, and Africa (META), is thrilled to announce a significant rebranding initiative; a change that reflects the incredible growth we’ve experienced since our journey began in 2014. With a decade of experience and a presence in over 30 countries across three continents, tpay is redefining its brand to cement its position as the payment connector, driven by a vision of unifying the META region through unmatched network reach, strategic merchant alliances, and transaction excellence.

Feras Hallal, Manager – VAS Marketing at STC Kuwait, shares: “Our partnership with tpay, which began in 2015, has been instrumental in driving the growth of Direct Carrier Billing (DCB) services for STC Kuwait. Over the years, we’ve successfully launched more than 15 live services, significantly expanding our offerings to STC’s substantial user base of 2.4 million subscribers. The collaboration with tpay has led to an impressive increase in DCB revenues, more than 15 times since we started. This success highlights the strength of our partnership and the effectiveness of tpay’s innovative payment solutions in the market.”

Scott Weeman, Director of Partnerships at Shahid VIP, shares: “Since our collaboration began in 2015, the
partnership with tpay has been instrumental in making Shahid’s content more accessible across the MENA region.
By integrating Direct Carrier Billing (DCB) as a payment method, we’ve significantly expanded our reach,
connecting with over 30 operators across 14 countries. The ease and security of DCB have significantly contributed to Shahid’s remarkable growth in our active subscriptions and revenues. We are proud to be part of this journey, showcasing how our partnership continues to deliver substantial value and growth.”

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