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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry.

This week Eduard Salla Simó, Chief UX & Marketing Officer, introduces electronic communications service provider & telco operator

What does do?

Okay, First things first. How to pronounce Lleida.nɛt / llɛida /nɛt /, which rhymes with At this point, we can move on. As all companies do, so we do some stuff too. (/ Lleida.nɛt /) is a telecom operator providing companies, public administrations and private users with secure, trustworthy, efficient and profitable electronic communications helping to improve their results.

Our culture is based on meaningfully contributing to the digital environment by implementing processes that empower companies and their customers. Shifting from paper to digital communication. Freeing up time to focus more on core work.

We firmly believe that digital business interactions will make the world better.

Our array of services enables you to cherry-pick what your company need with trouble-free implementation and regulatory compliance.

When did you launch and what growth have you seen?

A long, long time ago, sometime back in 1995….

We were born out of chance, thanks to the hobby of several friends. Over the years, we have grown into a company with a turnover of XXX million euros, listed on 3 stock exchanges with subsidiaries in XX countries around the world and more than 200 patents granted.

All of this was achieved by selling … SMS text messages!! (among other services, of course). Who would have guessed 28 years ago? is a pocket-sized enterprise with a workforce of 180 employees ( from XX different nationalities), 56% being women. An IT company that places emphasis on gender equality.

We have turned years old, witnessed the birth of wrinkles, attended the weddings of coworkers, and welcomed new babies. We’ve laughed, cried, and done some things right and some wrong. Furthermore, we have grown as individuals, and we have grown as a company.

But guess what?

Our most important growth momentum has been to assist our clients in their growth and their digital transformation journey, powered by a tremendous team.

What are your main goals?

We have recently acquired a Spanish Company called InDenova, which is very complementary with all our products. Now we are in a merging process, and we are already observing some successfully results as some hybrid products very competitive in the market. In a short term, our goal is to get the most profitability combining both portfolios and boosting our revenues from all those hybrids products. Products that independent are strong but together makes the difference, making the great leap to as a group within the market.

A second goal, as our CEO always says, it is to add a zero in all our figures! (Revenues, EBITDA, Margin, etc). An ambitious goal! This will be the result of our current process of internationalization, replicating our Spanish model in Latino America, EMEA and Europe. With our team enjoying their work daily, it is not difficult to achieve it!

Another of our goals, it is continually being patentholic! Currently have 218 patents in 64 countries, and we are not going to stop!

Where do you see your company in three years’ time?

Our SaaS Service are growing and growing, so in three year’s time the show must go on!

Our Saas Services have always place in any country, independently whether the country is economically in a bad or good moment.

Our electronic notifications legally binding have peaks of use in countries where there is recession. Why? Mainly for debt collection, notify warning, or whatever they need!

In another hand, when the country is in full economic growth, Click&Sign is our best seller! People need to contract new services and the companies need getting new customers with no human interaction. And… no worries about the fraud! The trending topic nowadays. Our eKYC solutions help companies to have more security drastically lowering their risk.

We trust in all digital processes that are expanding in all regions and all industries. will expand with them!

What aspect of mobile is most exciting to you right now?

The most captivating aspect of the current mobile landscape is undoubtedly the integration of AI with smartphones. Picture this: your reliable mobile companion adorned with the prowess of AI, ready to assist with tasks, address inquiries, and enhance your overall convenience.

In this convergence of technology, the horizons are boundless. However, the true marvel lies beyond merely augmenting our devices’ intelligence. It’s about crafting an experience that’s as unique as your fingerprint or facial recognition. Your phone understands your habits and almost magically anticipates your needs.

Whether it’s turbocharging our productivity or transforming everyday life into an adventure, this duo promises wonders but also raises legitimate questions, especially regarding privacy and data security. On the one hand, we have the convenience and personalised adaptation that AI offers on mobile devices. But on the other hand, there are concerns related to privacy and the security of our data. It’s like walking a tightrope, where technology promises wonders but also raises legitimate questions.

As we navigate between progress and security, one thing remains certain: the future of mobile technology, with AI as its trusted partner, holds incredible potential. It’s a journey where innovation meets responsibility, and finding the right balance will be vital to unlocking the full spectrum of benefits while safeguarding what’s most precious – our privacy and security.

What’s the most critical issue that will hit mobile within the next 12 months?

In the rapidly evolving world of mobile technology, one of the most critical challenges on the horizon is the escalating threat of SMS fraud. Over the next year, this issue is poised to become a significant concern for both individuals and organisations. SMS fraud encompasses a range of deceptive practices, including phishing attacks, fraudulent messages, and identity theft attempts, all conducted through text messages. With more people relying on their mobile devices for sensitive transactions, communications, and two-factor authentication, cybercriminals see SMS as a lucrative target.

The modus operandi of SMS fraudsters involves tricking users into clicking on malicious links, sharing personal information, or unwittingly installing malware, often by impersonating trusted entities. Once successful, these attacks can lead to financial losses, identity theft, and compromised data security.

Mitigating SMS fraud is a multifaceted challenge. It requires continuous efforts to enhance the security of SMS systems, raise awareness among mobile users about the risks, and implement robust authentication mechanisms. Additionally, regulatory bodies and mobile service providers need to collaborate closely to develop and enforce stringent anti-fraud measures.

Over the next year, combating SMS fraud will be paramount in safeguarding the integrity of mobile communications. As mobile technology continues to advance, so do the tactics of cybercriminals. The mobile industry and users must remain vigilant and proactive in addressing this critical issue.

Apart from your own, which mobile companies are the ones to watch in the year ahead?

In the tech realm, the companies worth keeping an eye on in the coming year will be those that effectively balance user experience (UX) with robust security measures for the European Digital Identity (EUDI). It’s all about ensuring a top-notch user journey while prioritising the unbreachable security of digital identities. The future belongs to those who find the right balance.

When considering which mobile companies will stand out, it’s clear that those capable of seamlessly integrating the European Digital Identity (EUDI) into their devices and services will be the ones to watch. They will be at the forefront of biometric authentication innovations, enhancing both convenience and security for users. These companies will play a pivotal role in shaping the landscape of digital identities, and their ability to strike a balance between user experience and unwavering security measures will be a defining factor in the tech industry’s future.

At, we are proud to be among the companies leading this charge with our cutting-edge Wallet, providing users with a secure and user-friendly experience within the realm of digital identities.

We will see a multitude of companies joins this endeavour, forging a digital landscape that places paramount importance on user empowerment and unwavering security. The path ahead is promising, but are we ready to embrace it with the same dedication?

Eduard Salla Simó

Chief UX & Marketing Officer –