Find out the week’s top mobile stories from around the world. This week… 5 things that caught our eye at Mobile World Congress, Top 3 Mobile Threat Takeaways from MWC, Navigating ad fraud and consumer privacy abuse in programmatic advertising and much more…
5 things that caught our eye at Mobile World Congress
Like most major events in 2021, Mobile World Congress looked a little different this year. Big brands like Nokia and Samsung may have only been able to present their shiny new smartphones virtually, but that hasn’t stopped us from rounding up our pick of this year’s MWC launches.
These are the products we think are worth keeping an eye on when they hit the shelves.
Top 3 Mobile Threat Takeaways from MWC
Considering the rapid rise in ransomware and other destructive attacks we’ve seen over the past six months alone, MWC Barcelona still doesn’t have the mobile security focus that it should.
Case in point: Eugene Kaspersky got about 10 minutes at the end of one keynote to talk about “cyber immunity.” That, and a few security-related panels over the course of the week-long event, sums up the mobile security focus — despite a slew of recent reports that suggest mobile security should be top of mind for operators. Verizon’s latest Data Breach Investigation Report, for example, found that ransomware appeared in 10% of breaches, more than double the frequency from last year, and said ransomware now ranks third among actions that cause data breaches.
Navigating ad fraud and consumer privacy abuse in programmatic advertising
Programmatic advertising is a $200 billion global marketplace that is rapidly growing and far-reaching, with Connected TV (CTV) serving as its latest accelerant. Unfortunately, however, it’s also a business sector rife with fraud and consumer privacy abuse, particularly in emerging media forms like CTV and mobile.
Global losses to ad fraud exceeded $35 billion last year, a figure expected to rise to $50 billion by 2025, according to the World Federation of Advertisers. Per the WFA, ad fraud is “second only to the drugs trade as a source of income for organized crime,” but there is no one-size-fits-all ad fraud strategy.
The financial development of Macau continues to grow
Established by the businessman Zhuang Shiping in June 1950 – and formerly known as Nam Tung Bank in Macau – Bank of China Limited, Macau Branch was formally renamed on New Year’s Day in 1987 and became the ninth overseas branch of Bank of China.
Bank of China Limited, Macau Branch (BOC Macau) holds a full banking licence and provides corporation banking, personal banking and related financial services in Macau. In recent years, the bank has actively expanded its business in investment banking, structural financing, and comprehensive cross-border banking services in order to provide better internationalised professional services for customers and to meet their various financial needs.
ByteDance targets revenue boost with AI sale
ByteDance reportedly started offering AI services to non-domestic companies as a way to diversify its portfolio and widen revenue opportunities ahead of a planned IPO.
Financial Times (FT) reported the Chinese company launched a new unit, BytePlus, to oversee the AI move. The newspaper explained the technology formed a core element in the popularity of social media app TikTok, providing the algorithms covering content recommendations.
Apple And Google Crowd Out The Competition With Default Apps
If you use an iPhone or Android phone, chances are the majority of your most-used apps were made by Apple and Google.
That’s the takeaway from a new Comscore study that ranks the popularity of preinstalled iOS and Android apps, such as Apple’s Messages, alongside apps made by other developers. The results show that the majority of apps people use on their phones in the US come preinstalled by either Apple or Google. The first-of-its-kind report was commissioned by Facebook, one of Apple’s loudest critics, and shared exclusively with The Verge.
The future of mobile gaming and how developers can deepen their app economy
It’s an exciting time to be in the app industry, with the mobile games market expected to grow to $120 billion in 2021. The once-fragmented app economy has evolved tremendously over the last few years. As the industry becomes more competitive, developers and advertisers are incorporating insights from different markets, verticals, and monetization models to increase user engagement and revenues.
Several years ago, mobile game studios primarily focused on a single genre but now, portfolio diversification is a top goal. Mobile game developers want the retention of a premium casual game with mid-core in-app purchasing (IAP) monetization. As a result, new hybrid app economies are emerging.
Nokia launches new eSIM and iSIM software to support 5G mobile and IoT services
The service is due to be available commercially later this quarter Nokia has launched a new iSIM software that will help to enable new 5G mobile and IoT services and generate new revenue streams. The telco has launched iSIM Secure Connect to support communication service providers (CSPs) and enterprises to deliver 5G mobile and IoT services in an efficient and secure manner.
iSIM Secure Connect will be available commercially this quarter and is vendor-agnostic, remote eSIM and iSIM management software.
DoubleVerify: Mobile app video fraud exploded 50% in the last year
Advertising fraud on mobile applications exploded 50% in the last year, according to a new report from media measurement and data company DoubleVerify. The figures are one of several eye-opening statistics about the current state of media quality and performance on the Web.
Mobile advertising is a hot sector, with Emarketer predicting mobile ad spending will exceed $156 billion globally by 2023. Mobile consumption worldwide has soared, partly due to people staying home during the coronavirus pandemic.