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Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

IPification passwordless, one-click mobile identity solutions now available to swisscom subscribers

IPification, the passwordless, one-click mobile identity and authentication solutions provider deployed its one-click phone verification, SIM swap detection and KYC data services within Swisscom, the leading mobile network operator in Switzerland.

Mobile app developers and fintech companies will now be able to provide the next-generation mobile identity and mobile authentication options to all the users subscribing to Swisscom network.

Protecting and securing digital and electronic commerce transactions has become a priority for us as part of our ongoing commitment to our customers, merchants, and partners, while adhering to the very stringent privacy laws in our country,” says Amir Peled, Head of OTT and peering services at Swisscom. “Partnering with IPification on one-click mobile authentication and fraud prevention solutions allows us to better protect and secure digital services in an increasingly online world.”

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Telenor confirm: Myanmar cuts wireless internet service amid coup protests

Norway’s Telenor has confirmed that the company can no longer offer wireless services in Myanmar due to instructions from Myanmar’s Ministry of Transport and Communications, media Star Tribune reports.

Telenor is one of Myanmar’s biggest carriers in the country and before the directive from the Ministry on Thursday that instructed that “all wireless broadband data services be temporarily suspended until further notice”, the telecom provider had been offering fiber-optic service of up to 40 megabits per second in its packages, well below high-speed access, which is a minimum of 100 Mbps.

The crisis in Myanmar has escalated in the past week with an increase in violence and the number of protesters killed. The Myanmar military has also escalated military airstrikes against the guerrilla forces of the Karen ethnic minority in their homeland along the border with Thailand leaving about 3000 Karen trying to escape to Thailand. Many of those have, however, returned under unclear circumstances and according to Thai authorities, they went back voluntarily. Aid groups however state that they are not safe and many are hiding in the mountains or caves on the Myanmar side of the border.

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Infosys and LivePerson partner on conversational AI

Infosys and LivePerson Inc have entered a strategic partnership to help brands manage artificial intelligence-powered conversations.

The partnership combines Infosys Cobalt, a platform and set of services designed to accelerate an enterprise’s journey into the cloud, with LivePerson’s Conversational Cloud, a complete set of applications and application programming interfaces (APIs) for creating and managing conversational experiences.

“Together with Infosys’ transformational services and cloud capabilities, we can redefine how the world’s major brands communicate with consumers and engage their employees,” said Rob LoCascio, CEO and founder of LivePerson.

“Our Conversational Cloud includes a full set of APIs and integration points that Infosys can help architect and weave throughout a large enterprise’s systems and processes to generate the maximum sales impact and cost savings from conversational experiences. LivePerson will benefit from Infosys’ partnership by continuing to scale our Conversational Cloud to meet consumers’ growing demand for these experiences.”

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Several different Covid vaccine passports may have to be used at once, expert says

Millions of Britons could have to use several different Covid vaccine passports at once, according to the head of a Government-backed trial.

It means families could be forced to use a variety of apps or paper alternatives depending on the situation, from travel and cultural events to the workplace.

According to iProov head Andrew Bud, the trial indicates that any “Covid status credential” programme in the UK is likely to require multiple different schemes, with many people potentially using a variety of alternatives in different situations.

“I think we may see different schemes for different sectors, focussing on different applications and situations,” he told i.

“The way the ‘status certification’ information flows in in the air transport environment – which is very identity rich – is actually completely different from the way it happens, say, in a care home, where compliance requirements are high. And this is different again to the way it flows in a pub, where people are never carrying any ID and wish to stay anonymous,” Mr Bud said.

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The Omnichannel Imperative

Guest author Adrian Grbavac of Infobip shares insights into engaging the “new luxury customer,” with a digital, omnichannel strategy.

Despite changes in styles and silhouettes and other product design trends, at its core, the fashion apparel and luxury industry has remained pretty much the same. It’s an industry anchored by a straightforward and creative process: designing and then selling apparel and accessories that appeal to an end user.

But what has drastically changed is how fashion brands connect to that consumer. And for many companies, engaging that customer has been a struggle of late thanks to the global pandemic.

Deploying an omnichannel retailing approach amid a “digital convergence” had already been evolving how merchants, brands and consumers interface. But COVID-19 accelerated this transformation as online sales soared last spring, and continued on an upward trajectory well through the recent holiday shopping season, which the National Retail Federation said was the best in five years with a whopping 8.3 percent year-over-year growth rate.

The current demands of e-commerce along with a retail landscape reshaped by thousands of store closures, presents a host of problems for many brands — especially luxury brands who differentiate by offering a high level of service to their customers.

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