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More than 500m Indians own a smartphone. Is it any wonder the market is so advanced in terms of rich messaging? In this teaser for the MEF Connects Rich Communications virtual event, Rajdip Gupta, MD and Group CEO of Route Mobile, shares his experience…

It took some organising to speak to Rajdip Gupta on video for this MEF Connects Rich Communications video. Why? Because Gupta has been preoccupied of late.

Last week, the MD and Group CEO of Route Mobile launched one of India’s most successful ever tech IPOs.

Route Mobile was priced at Rs 350 per share and listed at a price of Rs 717 on the National Stock Exchange (NSE). This was a 105 percent premium.

The IPO was a triumph for Gupta, who founded Route in 2004 as an SMS aggregator. Since then the company has evolved into a CPaaS provider, serving the flourishing Indian enterprise sector with cloud-based comms for email, voice, text and rich messaging. Now, Route is preparing to consolidate its market position through both organic growth and acquisitions.

Route is also one of the official supporters of the MEF Connects Rich Communications program, which runs from September 29 to October 1.

In this preview video for the event, Gupta shares his thoughts on:

  • Route’s IPO success
  • India’s CPaaS market
  • Case studies for cloud comms among Indian enterprises
  • Prospects for RCS in India
  • Bot integrations
  • Mobile wallets and how they can be embedded into rich comms

MEF Connects Rich Communications – 29th September – October 1st

Over 3 days, MEF Connects Rich Communications brings together enterprises, brands & agencies to connect online with MNOs and messaging providers to showcase the business messaging channels that are transforming customer engagement.

Route Mobile will join a panel discussing the Evolution of Messaging on Day 1 at 1.30pm, and a discussion of Whatsapp Business Messaging on Day 3 at 3.15pm.

Register now