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If you thought SMS was good for finding new customers, wait till you try rich messaging. In this interview ahead of MEF Connects Rich Communications virtual event, MMDSmart’s Ira Cohen explains why…

This time last year, Ira Cohen issued a rallying cry to his fellow message providers: “We need to market to the marketers!”

The VP of business development and marketing of MMDSmart was speaking at the Dmexco event, where his company was one of a small cohort promoting SMS and rich messaging services to the delegates.

His reasoning was that the industry can do more to sell the benefits of mobile messaging – direct, personal, immediate – as a tool for promotions and customer care. Well, later this month Cohen will have his chance.

MMDSmart is one of the official supporters of the MEF Connects Rich Communications event, which runs from September 29 to October 1. The program will shine a spotlight on the potential of RCS and OTT apps to revolutionise the way brands and customers talk to each other. In this teaser video for the event, Cohen explores questions such as:

  • Why is mobile messaging so often overlooked by the digital marketing community?
  • What can mobile messaging offer in terms of lead generation
  • What can mobile messaging offer in terms of pushing leads down the sales funnel
  • How can bots and rich media make mobile lead gen even more productive?

Watch the full video below.

MEF Connects Rich Communications – 29th September – October 1st

MEF Connects Rich Communications features the latest use cases from brands revolutionising their customer engagement strategies with RCS, WhatsApp, Apple Business Chat and more. Part of MEF’s Future of Messaging Programme this all-new digital event brings together enterprises, brands & agencies to connect with MNOs and messaging providers to showcase the business messaging channels that are transforming customer engagement.

Register now