Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Mavenir’s RCS Mobile Business Messaging Cloud Completes Interconnection between Telefónica, Vodafone, and Deutsche Telekom Germany

Mavenir, the industry’s only end-to-end, cloud-native Network Software Provider and a leader in messaging and Rich Communication Services (RCS) today announced its Mobile Business Messaging Cloud in Europe completed peer-to-peer (P2P) RCS interconnection with the networks of Telefónica, Vodafone and Deutsche Telekom Germany.

This represents one of the largest RCS carrier interconnections achieved to date, with an estimated addressable market of more than 158 million RCS-upgradeable mobile subscribers in 13 countries. This includes 3 Telefónica markets, 13 Vodafone markets, and Deutsche Telekom Germany, as well as other carriers.

“Interconnecting with these partners required a significant amount of expertise and effort by all parties. Our engineering and operations teams worked very closely with their peers at Vodafone, Telefónica and Deutsche Telekom. It was a team effort, with all parties at the table willing to participate and it shows in the results,” said Guillaume Le Mener, SVP Business Mobility, Mavenir. “This milestone paves the way for accelerated and simplified future MNO onboarding and participation.”

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Mitto Adds Verified SMS by Google to Help Brands Strengthen Consumer Relationships

Mitto, a leading provider of global omnichannel communications solutions, today announced the addition of Verified SMS by Google to the Mitto platform. The feature is aimed at helping businesses strengthen their conversations with users, build trust, and prevent scams. With Verified SMS, brands can leverage sender authentication and branding features to deliver highly secure, trustworthy SMS customer communications.

As more businesses digitize their customer communication channels and deploy SMS-based marketing, these interactions are left vulnerable to bad actors seeking to exploit SMS’ 98% open rate. Nearly 50 million people are expected to opt into business SMS messages in 2020, as more brands move toward mobile communication technologies, creating more opportunities for fraud or scams. Verified SMS by Google enables brands to make stronger connections with their customers and help protect them from unwanted, unsolicited and insecure texts.

“The power of SMS for increasing customer engagement is undeniable, but as with any digital link to end users, it can be a target for fraud,” said Andrea Giacomini, CEO of Mitto. “With Verified SMS we can enable this messaging technique for our customers, reduce threats and allow them to optimize this valuable communication channel even further.”

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New OpenMarket Platform Helps Companies Transform CX Strategies Effortlessly

OpenMarket, an Amdocs company, has launched indigo, a new type of mobile engagement platform designed to help businesses more easily and effectively communicate with their customers and employees.

The cloud-based platform will transform how millions of companies across the world re-establish themselves as they emerge from COVID-19 lockdown – as consumers continue to navigate the disruption caused by the pandemic, mobile messaging will be an even more important and trusted communication channel.

“For too long businesses have been held back by the complexity of the mobile ecosystem,” said Jonathan Morgan, CEO, OpenMarket. “According to our Empathy in the Age of AI research1, which surveyed more than 4,000 consumers and 600 customer-focused leaders, an overwhelming majority of CX leaders are calling for communication platforms that are easy to use, easy to integrate and provide customer insights to improve their CX journeys. indigo has been designed specifically to address these needs. With the launch of indigo we are taking huge strides in our journey to remove friction and create flow for our customers and our customers’ customers.”

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LivePerson integrates with Google’s Business Messages to help brands connect with customers directly from Google Search and Maps

LivePerson, Inc a global leader in conversational solutions, today announced it has joined Google’s partner program to help brands launch on Business Messages, which lets customers initiate messaging conversations with businesses directly from Google Search and Maps.

Messaging allows customers to begin conversations when and where it’s convenient for them, pausing when needed, and seamlessly picking up where they left off, just as they would when texting friends or family. By layering in automation and AI, brands can instantly respond to messages, swiftly answer questions and resolve customer intentions, and route more complex issues to agents.

“We’re excited to have LivePerson integrate with Google’s Business Messages to help brands take advantage of the convenient yet personal connections that this messaging experience facilitates,” said Shruti Venugopal, Partnerships, Communications at Google.

“We’re delighted to announce that we’re supporting Google’s Business Messages, which enables us to learn and build with the technology, influence the roadmap and standards, and be among the first to offer our customers an upgraded messaging experience through Google Search and Maps,” said LivePerson CEO and founder Robert LoCascio. “By launching on these extremely popular entry points, brands can provide instant access to virtual assistants and experienced agents to get customers what they need more seamlessly than ever before.”

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Frictionless Fraud Prevention Helps Government Agencies Thwart Swindles

Armed with powerful technology, Scott Straub is leading caller ID provisioner Neustar, Inc.’s first big push into the federal market in 10 years.

Since coming to his role in late 2018, Straub, who serves as public sector lead, has focused on developing data-driven solutions for governments in their fraud, waste and abuse prevention and contact center programs. Now, the company has begun securing more federal customers and is working to show Neustar’s increasing relevance in an age of digital fraud.

“In the government market, customers like to buy from people they know and trust,” Straub said.

Prior to joining Neustar, Straub directed federal market strategy at LexisNexis Risk Solutions, where he invented several identity-based products. He holds patents in products that have stopped nearly $1 billion in government identity fraud. His career includes stints at the Bureau of Fiscal Service at the Treasury Department, where he drafted strategic plans for multiple business units and created an analytics division.

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