What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…
NFL signs multi-year deal with Perform Group
Digital sports content company Perform has secured the rights to NFL matches in multiple countries outside the US.
It will market live NFL game TV rights in several territories, including Sunday afternoon matches, Sunday Night Football, Monday Night Football, and the play-offs, including the Super Bowl.
Its first targets will be Brazil, the pan-Asia region and the Middle East.
“Perform is delighted to be broadening our relationship with the NFL,” said Simon Denyer, the Perform Group chief executive. “We are committed to a long-term collaboration that will benefit both the sport and its fans. We are excited to work together to grow the brand for audiences across the globe.”
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CLX: we want to grow 20 per cent per year
Sweden’s messaging specialist CLX Communications has capped a successful year with the pledge of continued growth.
The listed company said net sales increased by 133 percent to SEK 622.2 million ($71m) in the financial year. It says its objective is to achieve an organic revenue growth of at least 20 per cent per annum in the medium to long term.
Obviously some of this growth will come from M&A. CLX has been on a buying spree, and acquired UK-based Dialogue Group Ltd earlier this month.
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Enfuce chooses Gemalto tech for biometric authentication
Finland’s Enfuce wants to give financial firms an easy way to authenticate customers – and it’s doing so with Gemalto.
Enfuce’s ‘authentication as a service’ solution lets banks and others use PIN code, fingerprint or facial recognition to ID customers.
Its system was built using Gemalto’s Mobile Protector SDK, and operates via Gemalto’s Confirm Authentication Server.
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TerraPay wins Frost & Sullivan Visionary Innovation Leadership Award
Payment firm TerraPay has been recognised for its pioneering work on international remittances in Sub-Saharan Africa.
It received the Frost & Sullivan Visionary Innovation leadership award in recognition of a product that provides transaction processing, clearing, and settlement services for mobile wallets.
Fadzai Deda, Best Practices Research Analyst at Frost & Sullivan, said: “TerraPay transforms the traditional remittance model by absolving all administrative tasks for its customers—offering an elegant but simply designed platform that is user agnostic for the value of many.”
TerraPay is a subsidiary of Mahindra Comviva.
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Wirecard takes Apple Pay to boon customers in Italy
Payments specialist Wirecard is giving Italian iPhone users a chance to use Apple Pay independently from any bank or operator.
boon lets people pay by mobile contactless using a prepaid MasterCard. The app works at any NFC-enabled MasterCard terminal, and options include Apple Pay. It is available in five countries: Italy, UK, France, Switzerland and Ireland.
“We are very excited to bring Apple Pay to our boon customers in the fifth market in Europe and to further revolutionize the way we pay,” said Georg von Waldenfels, Executive Vice President Consumer Solutions with Wirecard.
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Pubmatic: header bidding eCPMs are up 50 per cent
Research by PubMatic says mobile header bidding and mobile PMPs are booming.
Its Q1 2017 Quarterly Mobile Index (QMI) revealed annual rises of over 50 per cent eCPM for both formats.
And it found that mobile monetised impression volume from header bidding rose 12x year-over-year, faster than the growth rate for desktop header bidding impressions.
“We are at an interesting crossroads where consumers are increasingly engaging with content via mobile devices and marketers are dedicating growing portions of their ad budgets to programmatic channels,” said Rajeev Goel, co-founder and CEO at PubMatic.
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Sling TV and SpotX team up on biddable video ads
Marketers can now bid in real-time on anonymous targeted commercial impressions inside Sling TV.
The OTT TV provider is working with supply-side video serving company SpotX to insert ads in its live and on-demand content.
“We’re creating turn-key, off-the-shelf segments for brands seeking the most popular audiences at a given time,” said Adam Lowy, director of advanced TV and digital sales with Dish Media Sales and Sling TV.
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