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Today MEF is announcing that it has joined the European Trust Foundation – an independent body working with governments, corporates, trade-associations, SME bodies and others within and outside the EU, to strengthen digital trust throughout Europe.

The European Trust Foundation is co-ordinated by the not for profit think tank EEMA,  and focusses on identification, authentication, privacy, risk management, cyber security, the Internet of Things and mobile applications.

Consumer Trust has long-since been a central initiative for MEF.  In 2012 MEF’s Consumer Trust Working Group was established and its annual global consumer survey (now in its 5th year) was launched.

Its aim is to raise awareness of the issues surrounding trust in mobile products and services built on consumer’s informed consent and establish best practice across the mobile value chain. The Working Group includes privacy experts, app developers and legal counsel along with technical and senior business development executives. Participation in the European Trust Foundation will maximise the strengths of both organisations gong forward.

MEF CEO, Rimma Perelmuter, said: “Building consumer trust is fundamental to driving engagement and creating long-lasting valued relationships with today’s mobile consumers. MEF’s Global Consumer Trust Initiative takes a cross-ecosystem approach to accelerating good stewardship and driving innovation in privacy and security in order to build trust and drive mobile adoption.

“We are delighted to participate in the European Trust Foundation. By assembling many of the most influential industry associations, the Foundation is ideally placed to strengthen digital trust, and we look forward to a fruitful collaboration.”

Chair of EEMA, Jon Shamah added: “We are pleased to welcome MEF to the European Trust Foundation. Its global presence and wealth of mobile expertise working across developed and growth markets, coupled with its insights on issues of trust from a consumer perspective is invaluable.”

The European Trust Foundation is made up of 12 non-vendor members – EEMA, ESI, IDnext, Kantara Initiative, LSEC, MEF, Norstella, OpenSignature, PIMN, SSEDIC2020, TDL and Vendorcom.  Found out more about the organisation and its initiatives here.

Download MEF’s free Consumer Trust eBulletin now

Supported by Mozilla and bics, this eBulletin examines the issue of Consumer Trust in the mobile ecosystem. 

It takes an in-depth look at the business models, regulatory landscape and market drivers that are shaping mobile business through the lens of Consumer Trust and includes discussion on a healthy Internet from Chris Riley, head of public policy at Mozilla, a look at the influence of the forthcoming GDPR from senior security & risk analyst Chris Sherman at Forrester as well as a guide to global regulation, market forecasts and much more.