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Does the future of the tablet market belong to detachables? How many Brits use ad blockers? How fast is the growth in demand for smartphones from the enterprise?

You’ll find the answers to these and many more mobile data related questions in this week’s MEF market stats round up…

Detachables will represent 30 per cent of tablet sales in 2020

The tablet market is gearing up for a big shift towards ‘detachables’ says a new report from IDC.

It assets that professionals and consumers alike are growing frustrated with the shortcomings of ‘slates’ when it comes to productivity.

So they are turning to detachables such as Apple iPad Pro, Google Pixel C, and Microsoft Surface.

IDC says tablet shipments are expected to drop about six per cent during 2016 to 195 million units. But it believes the market will pick up again thanks to detachables.

During 2016, IDC expects to see Android account for 18.2 per cent of the detachable market, with Apple at 28.5 per cent, and Microsoft at 53.3 per cent.

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Mobile computing devices market will be worth $787 billion by 2019

The ongoing demand for smartphones will drive the overall demand for computing devices in the next three years, as a new report by Technavio.

It looked at five major product segments: smartphones, laptops, tablets, e-readers, and portable gaming devices. And it revealed that shipments of smartphones will rise from 1.28 billion in 2014 to 1.89 billion in 2019.

The tablet market will also grow thanks to growing demand in enterprises, the educational sector, and the healthcare industry.

Conversely, the laptops market will decline a little. Technavio says sales were at 166.8 million in 2014, but are set to decline in 2017-2019 due to market saturation and a shift in demand to devices such as tablets and phablets.

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Hi-res display market set for 15 per cent annual rise

The world is already addicted to screens, but it’s about to get much more intense.

A new study by Grand View Research says the electronic display market size is expected to be worth $733.7 billion by 2022.

It says demand from the smartphone, tablets, digital signage and automative sectors will power the growth. The OLED technology segment alone is expected to grow at a CAGR of over 15 per cent over the forecast period.

The report picks out some sectors for consideration. It says the retail industry is expected to support a CAGR of 12.3 per cent to 2022.

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Consumers will make mobile NFC payments worth $240 billion by 2021

A new Strategy Analytics report says competition between mobile NFC wallets is set to make contactless mobile payments a mass market activity.

It says shoppers will transact $240 billion from handset-based NFC wallets in five years’ time.

The report argues that device vendors Apple and Samsung, payment card issuers and mobile operators will compete to control the market. And it expects consumers to embrace mobile wallets even more when they start to support coupons and loyalty cards.

David Kerr, Senior Vice President, Strategy Analytics, said: “Handset-based contactless payment need to go beyond the convenience offered when paying by contactless cards. The success of non-NFC based mobile payment services from Starbucks shows that combining loyalty and offers into mobile payment applications provides incentive for users to switch to mobile wallets.”

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Smartphone shipments to businesses hit 116.8 million units in Q4 2015

Enterprise customers increased their orders for smartphones by nearly 25 per cent in the last quarter of 2015.

According to the Strategy Analytics’ Mobile Workforce Strategies report, demand for smartphones from business customers is surging.

Android accounted for two thirds of all business smartphone shipments in Q4 2015, iOS had 37.9 per cent , while Microsoft and Blackberry accounted for 2.4 per cent and 0.5 per cent of shipments respectively.

The report says ’personal liable’ BYOD devices are still the dominant type of business smartphone, with over two-thirds of shipments in this category, versus 34 per cent of shipments being corporate liable.

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Snapchat users view eight billion videos a day

Self-destructing message app Snapchat has been carefully morphing its platform to video – and now its users are watching eight billion every day.

The firm’s CEO Evan Spiegel told investors the app has more than 100 million daily users who spend an average of 25 to 30 minutes on the app each day. It reaches 41 per cent of the 18 to 34-year-olds in the US.

This reach has made Snapchat the subject of much takeover speculation, especially as the firm recently started offering brands video channels through which to reach these elusive users.

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IAB says one in five UK adults uses ad blockers

The UK’s ad industry body reckons the number of UK adults using ad blocking software has gone up 18 per cent since October. It’s now at 23 per cent.

The Internet Advertising Bureau UK’s Ad Blocking Report asked 2,049 adults about ad blockers and found that 47 per cent of 18-24 year olds have installed one.

This is pretty scary for publishers. However, over half of respondents said that, in certain situations, they would switch off their ad blocker if a website said it was the only way to access content.

45 per cent of respondents cited the intrusive nature of digital advertising as the main reason for blocking ads.

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