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Video

Content & AdvertisingMobile Evolution

After Vine what’s next for mobile video?

So it’s RIP Vine and thanks for some enjoyable six second moments. Twitter’s short-form video app couldn’t compete with Facebook Live, SnapChat Stories et al. But there will be plenty more twists and turns before mobile video is ‘done’… In March 2015, the tech press was gleefully reporting a war.…
MEF
November 3, 2016
Content & AdvertisingGuest blog

Five reasons why video is the king of mobile media in India

Videos have transformed the way that we interact with mobile media.  With the promise of deeper levels of engagement it has amped consumer data consumption and built out new possibilities for mobile advertising and marketing.  Here, Nidhi Rana, Senior Marketing and Corporate Communications Exec at MEF Member VVIDIA has taken a look at trends…
Sam Hill
January 27, 2015
MEF