Company Profile/

MCP Insight makes the mobile payments industry a safer space to grow your brand.

MCP is a leader in market intelligence, fraud prevention and regulatory risk management for the mobile payments space, we’re trusted by brands across the entire mobile ecosystem. MCP’s solutions protect revenue, protect your customers and protect your brand.

Our services help our clients monitor, manage and protect the entire customer journey, from advertising campaigns, to landing page, payment page and billing. We give you the visibility and insights you need to increase conversions and protect your brand and customers from fraudulent activities. Our services include:

MCP TRENDS: Benchmark advertising campaigns against competitors’ and monitor market trends in over 30 territories.

MCP SCANNER: Advertising compliance monitoring to identify breaches and fraudulent activities.

MCP SHIELD: Real-time detection and blocking of fraudulent payment transactions.

MCP VERIFY: 3rd party consent verification and recording of the user journey on landing, PIN and payment pages.

MCP NET: Risk management and revenue optimisation for Mobile Operators and Aggregators

We understand the value of brand protection, regulatory compliance and consumer protection – whilst still helping our clients make money.

MCP Insight has operations across Europe, Asia, Australia, Africa, North America and the Middle East.

MEF Minute/

New whitepaper: Combatting Fraud in Mobile Content

Wherever there are digital transactions, there is the risk of fraud. Mobile content is no exception, with ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. All stakeholders must be aware of the fraud types and their differing impacts in order to align on best practice, limit the risk and stay ahead of the fraudsters.

MEF’s DCB Fraud Working Group has published a new whitepaper Combatting Fraud in Mobile Content to raise awareness and show how DCB fraud can be minimised.

Industry Views: Why business models based on revenue sharing do not work when it comes to preventing DCB fraud

Earlier this year MEF’s DCB working group kicked off a new programme to look at tackling fraud in Direct Carrier Billing (DCB). The cross-stakeholder group is currently developing a fraud framework to seek industry alignment and help market education to ensure a sustainable trusted channel.

When looking at fraud detection solutions the topic of business models for solution providers is a focus area for discussion, with a clear recommendation that revenue sharing models cannot be good for the ecosystem.

Defeating DCB Fraud: highlights from the MEF panel session

A popular payment channel will always attract fraudsters. Sad but true. So what’s the best defence against DCB fraud. MEF experts tackled the issue. Direct carrier billing has had a bumpy journey over the last decade. It was initially heralded as the next big thing – a friction-free payment channel that would bring riches back to the operators.

5 minutes with… Monitoring & Compliance Partners

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Declan Pettit introduces Monitoring & Compliance Partners.

MCP are a Mobile Advertising Monitoring company. Headquartered in UK, we have operations (currently 45 people) across EMEA with a variety of client types; Payment Processors, Network Operators, Regulators and On-line Merchants. We provide the tools to ensure market intelligence and pro-active regulatory due diligence are at the forefront of our clients’ strategic thinking and responsibilities.