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83% of over 15s will be mobile end 2023 A total 83% of the world's population aged 15 and over will be active users of mobile phones by the end of this year. According to the latest research by MEF, usage is highest in Europe where 98% of over-15s will…
John Beshara
November 6, 2023

Mobile Phone Users

Mobile phone users near 5.5bn end 2023 The total number of people across the world that own or use a mobile phone will rise to almost 5.47 billion by the end of this year, according to the latest research by MEF, up 2.6% on the end of 2022. At the…
John Beshara
November 6, 2023

Augmented Reality

China leads the world in usage of augmented/ virtual reality A total of 23% of smartphone users in China have accessed augmented or virtual reality services in the last 6 months compared to the global average of just 10%. Even in China, however, usage is heavily skewed towards females and…
John Beshara
November 6, 2023

Rise of the machines

M2M accounts for almost 25% of total mobile cellular connections Cellular M2M will comprise over 23% of all mobile cellular connections by the end of this year, up from 20% in 2021. According to the latest research conducted by MEF, there will be over 11 billion mobile cellular connections wordlwide…
John Beshara
November 6, 2023

Smart devices

24% of us use smartphones to control 'Smart devices' at home On average, 24% of people surveyed by MEF said, in the past six months, they had used their smartphone to control 'Smart devices' at home - such as a utility meter or home security system. China was the most…
John Beshara
November 6, 2023

Ordering Food

Middle-aged males outside Europe are most likely to order in food Over half of all smartphone users will order at least one food delivery every week, but the breakdown according to age, sex and location is vast. On average, users in Europe lag the rest of the world in getting…
John Beshara
November 6, 2023

Digital Wallets

Digital wallets account for 44% of mobile transactions Use of Digital Wallets such as Apple Pay or Google Pay are becoming increasingly popular at the expense of most other mobile payment methods, according to the latest consumer research conducted by MEF. In 2023, use of digital wallets rose across the…
John Beshara
November 6, 2023

Music on smartphones

71% of us listen to music daily on our smartphones 71% of us now listen daily to music on our smartphones. Top of the audio pile though come smartphone users in Mexico, Spain is bang in the middle, with Japan lagging by some distance.
John Beshara
November 6, 2023

Is mobile tech less secure?

More people concerned that new technology threatens their data security New technology may make our lives easier, but most people also believe that technological advances are making their personal data less secure. According to MEF's latest Global Consumer Trust Survey, an average of 58% of people agree that technological developments…
John Beshara
November 6, 2023

Mobile activity: Read magazines, newspapers or books

75% of people read at least once a week on mobile 75% of people around the world read a magazine, newspaper or book on their mobile phone at least one a week. Citizens of Brazil, China, India and South Africa are the most well-read via mobile, according to the latest…
John Beshara
November 6, 2023
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