US company FICO, has been combating financial fraud for 60 years using sophisticated AI, credit scoring and analytics. Today it protects 2.5 billion card accounts, and nearly two-thirds of all credit card transactions. A key part of its service uses SMS to help prevent fraud at the point of sale.…

Raj Chande, senior advisor at the UK's Behavioural Insights Team recently implemented a landmark trial to explore the use of messaging in education. MEF Minute’s features editor, Tim Green caught up with Raj to discuss the results, for MEF’s free Future of Messaging Guide. Here’s the full story ... What’s…

Today MEF is launching its Enterprise Messaging Guide an essential companion to any brand or business that uses, or is considering using mobile messaging as part of its customer outreach, be that for marketing, authentication or notification purposes. Developed by MEF’s 30+ strong group of participants in its Future of…

Virgin Trains uses simple text alerts to reduce passenger surge at one of Britain’s busiest stations. Steve Gooder, head of digital technology at Virgin Trains, recently spoke to MEF Minute’s features editor, Tim Green to explain how, for MEF’s Future of Messaging Guide which can be downloaded here for free.…