The operator SIM is a treasure trove of information about a subscriber. Now, Telefonica is using this insight to make messaging even smarter. MEF Minute features editor, Tim Green talked to James Lasbrey, global head of messaging at Telefónica and others about how the leading mobile operator is making use…

What if every brand could have their own in-app messaging channel rather than rely on WhatsApp and Facebook Messenger? Ron Palmeri, CEO of Layer says they can. He talked to MEF Minute features editor, Tim Green, about how messaging can be a part of any given app for MEF's free…

Can you have a conversation with the news? Digital newspaper Quartz thinks so. Its app dispenses with the usual menus and lists. Instead, it lets readers browse the day’s headlines in a chat interface. Zach Seward, Quartz’s senior VP or product and executive editor, talked to MEF Minute features editor,…

Are Africa’s feature phone users locked out of rich media marketing? Not necessarily. Clever new messaging formats can reach everyone, says Waheed Adam, chairman of iTouch whom recently spoke to MEF Minute’s features editor, Tim Green, to explain how, for MEF’s free Future of Messaging Guide. For all the hype…

Every day Duolingo helps 150 million people learn languages for free. But until recently, says Duolingo’s Gina Gittholf, learners couldn’t practice conversation. Now, they can – thanks to message bots. Gittholf spoke to MEF Minute's Tim Green about how Duolingo's messaging bots are helping the students climb the learning curve…

Three quarters of small businesses use Excel or even paper to manage their accounts. Now, they can chat to a bot called Pegg. Kriti Sharma, VP of bots and AI at Sage, talked to MEF Minute features editor, Tim Green, about why the accountancy software specialist created him for MEF's…

Heavy industry might be the next big user of mobile messaging, says Sethu Meenakshisundaram, president of SAP Mobile Services. He recently talked to MEF Minute features editor, Tim Green, about the promise of smart connected machines for MEF's free Future of Messaging Guide. Sethu Meenakshisundaram has a vision for mobile…

US-based Venmo is a surprising thing: a social messaging app based around payments. Actually, says Venmo’s head of product Ben Mills, it’s not surprising at all. It was designed that way. MEF Minute's features editor, Tim Green caught up with Mills to discuss how the company has combined payments, messaging…