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Webinar: Global Trust Foundation spells out the 13 Commandments of digital ID wallets Content & Advertising

Webinar: Global Trust Foundation spells out the 13 Commandments of digital ID wallets

A new survey from Deloitte paints the 2025 digital UK consumers. They are holding onto smartphones longer, with fewer planning new device purchases as digital services outweigh hardware appeal. Social media fatigue and de-digitalisation trends are rising, with one in five deleting apps to reclaim time. For the mobile industry,…
Sam Hill
July 14, 2025
TikTok’s AI Ad Revolution: What It Means for the Mobile Ecosystem Content & AdvertisingMobile Evolution

TikTok’s AI Ad Revolution: What It Means for the Mobile Ecosystem

At TikTok World 2025, TikTok unveiled a significant upgrade to its advertising and content management solution, launching a series of AI-powered tools that signal a new phase in mobile marketing. These tools are not just about incremental improvements — they reshape how brands discover, create, and target content on one…
Sam Hill
June 24, 2025
MEF Connects Content & Payments Nairobi: Laying Foundations for Regional Collaboration Content & AdvertisingPayments & Commerce

MEF Connects Content & Payments Nairobi: Laying Foundations for Regional Collaboration

The inaugural edition of MEF Connects Content & Payments in Sub-Saharan Africa, held in Nairobi on 19 June 2025, brought together a broad and diverse group of stakeholders from across the mobile content, payments, and digital advertising ecosystem. While the event was deeply rooted in the Kenyan market, it also…
Sam Hill
June 24, 2025
Regulators Flex Muscles Under DMA: Apple and Meta Fined for Gatekeeper Violations Content & Advertising

Regulators Flex Muscles Under DMA: Apple and Meta Fined for Gatekeeper Violations

Regulators in the EU recently sent a loud message to the industry: gatekeeper rules under the Digital Markets Act are real, and costly. In April Apple and Meta were fined €500M and €200M respectively for violating key provisions of the DMA. MEF CEO Dario Betti explores what happened, why it…
Sam Hill
June 18, 2025
Australia’s New Scams Prevention Framework: What MEF Members Need to Know Content & Advertising

Australia’s New Scams Prevention Framework: What MEF Members Need to Know

Australia’s Scams Prevention Framework, launched earlier this year, puts telecoms, banks, and digital platforms on the front line of fraud prevention. With AUD 3.1 billion lost to scams in 2023, the framework signals a global shift toward tougher, coordinated regulation. MEF CEO Dario Betti explains what the new rules mean…
Sam Hill
June 18, 2025
EU Age Verification App: A Privacy-First Milestone for Child Safety Content & AdvertisingID & Data

EU Age Verification App: A Privacy-First Milestone for Child Safety

The European Commission’s upcoming age verification app, launching by July 2025, marks a major step toward safeguarding minors online. Built on privacy-preserving technology, it aligns with the Digital Services Act to help platforms comply with age restrictions while protecting user data. Dario Betti discusses the innovation and explores the potential…
Sam Hill
June 10, 2025
IAB NewFronts 2025: Mobile Advertising Innovations from Meta, TikTok, and Google Content & Advertising

IAB NewFronts 2025: Mobile Advertising Innovations from Meta, TikTok, and Google

At IAB NewFronts 2025, Meta, TikTok, and Google showcased AI-powered tools, immersive ad formats, and privacy-first solutions transforming mobile advertising. Highlights include Meta’s AR and e-commerce features, TikTok’s brand-safe content targeting, and Google’s streamlined campaign tools with privacy safeguards. Dario Betti discusses how MEF members might embrace these trends to…
Sam Hill
June 10, 2025
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