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Thailand’s NBTC Moves to Curb Overseas A2P SMS Content & Advertising

Thailand’s NBTC Moves to Curb Overseas A2P SMS

Thailand’s telecom regulator is stepping up efforts to combat rising scam messages, unveiling new measures to better secure SMS channels and protect consumers. The move reflects a growing regional focus on trust, transparency, and network integrity in messaging ecosystems. MEF CEO Dario Betti explores what this means for operators, enterprises,…
Sam Hill
October 30, 2025
Global 5G Uptake Hits Record Levels as Asian Carriers Drive the Surge Content & AdvertisingID & Data

Global 5G Uptake Hits Record Levels as Asian Carriers Drive the Surge

Gavin Patterson, MEF’s Director of Data, explores the rapid evolution of mobile connectivity as 5G adoption accelerates worldwide. From high-growth Asian markets to global trends in device uptake and network expansion, the rollout of next-generation networks is reshaping the mobile landscape. While opportunities abound, economic, technical, and regulatory challenges continue…
Sam Hill
October 30, 2025
California Enacts Youth Online Safety Laws Affecting AI Chatbots, Age Verification, and Social Media Warnings Content & Advertising

California Enacts Youth Online Safety Laws Affecting AI Chatbots, Age Verification, and Social Media Warnings

California has enacted new youth-focused digital safety laws affecting AI chatbots, app ecosystems, and social media platforms which may impact product design, user experience, and data practices across the mobile ecosystem. MEF CEO Dario Betti explores what this could mean for operators, developers, and platform partners navigating the evolving regulatory…
Sam Hill
October 20, 2025
Flipkart’s Supermoney: A Rising Challenger in India’s Fintech Race Content & Advertising

Flipkart’s Supermoney: A Rising Challenger in India’s Fintech Race

Flipkart has injected $30M into Supermoney, its fast-growing fintech arm that already ranks fifth in India’s UPI market with 250M+ monthly transactions. Leveraging Flipkart’s 450M shoppers, Supermoney offers payments, credit, and trading, distributing $700M in loans. Its rise reflects commerce-fintech convergence, ecosystem lock-in, and data-driven competition. MEF CEO Dario Betti…
Sam Hill
October 16, 2025
The Programmatic Imperative: Smadex’s Key Takeaways from the Global Carrier Billing & Mobile Payments Summit Content & AdvertisingGuest blog

The Programmatic Imperative: Smadex’s Key Takeaways from the Global Carrier Billing & Mobile Payments Summit

Rahima Ouadfel, Vice President of Growth of Smadex, explains how programmatic advertising is shaping user acquisition and media transparency at the Global Carrier Billing & Mobile Payments Summit in Amsterdam. The event gathered operators, merchants, aggregators, and ad platforms to explore the future of mobile payments, with Smadex highlighting data-driven…
Sam Hill
October 14, 2025
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