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Snapchat Gets $400M to Bring Perplexity’s “Answer Engine” into the App in 2026 Content & Advertising

Snapchat Gets $400M to Bring Perplexity’s “Answer Engine” into the App in 2026

Snapchat’s latest partnership signals a bold step into the evolving world of AI-powered chat. With new integrations set to reshape how users interact and discover information inside the app, the move could mark a turning point for Snap’s broader strategy. MEF CEO Dario Betti takes a look at what this…
Sam Hill
November 18, 2025
WhatsApp’s First EU Interoperability Partners Named – But Will BirdyChat and Haiket Move the Needle? Content & Advertising

WhatsApp’s First EU Interoperability Partners Named – But Will BirdyChat and Haiket Move the Needle?

WhatsApp is set to connect with two small European messaging apps as part of efforts to comply with the EU’s Digital Markets Act. The move hints at future cross-app messaging, user choice, and security considerations. MEF CEO Dario Betti explains that this rollout offers an early look at interoperability while…
Sam Hill
November 17, 2025
YouTube: Turning Creator Influence into Mobile Commerce Growth Content & Advertising

YouTube: Turning Creator Influence into Mobile Commerce Growth

YouTube is stepping deeper into the world of commerce, where creators, communities, and content increasingly shape how people discover and buy products. As social platforms evolve into shopping ecosystems, YouTube’s latest report explores how influence turns into action. MEF CEO Dario Betti highlights the growing power of “shoppable communities” and…
Sam Hill
November 13, 2025
Google Play Adds Digital Gift Card: Availability, Partners, and Benefits Content & Advertising

Google Play Adds Digital Gift Card: Availability, Partners, and Benefits

Google Play’s move into third-party digital gift cards marks a subtle but meaningful expansion of how mobile platforms enable everyday value exchange. The shift hints at new dynamics in payments, brand reach, and the wider mobile ecosystem as stored-value options evolve. MEF CEO Dario Betti explains how this development may…
Sam Hill
November 10, 2025
Global 5G Uptake Hits Record Levels as Asian Carriers Drive the Surge Content & AdvertisingID & Data

Global 5G Uptake Hits Record Levels as Asian Carriers Drive the Surge

Gavin Patterson, MEF’s Director of Data, explores the rapid evolution of mobile connectivity as 5G adoption accelerates worldwide. From high-growth Asian markets to global trends in device uptake and network expansion, the rollout of next-generation networks is reshaping the mobile landscape. While opportunities abound, economic, technical, and regulatory challenges continue…
Sam Hill
October 30, 2025
MEF