Skip to main content
Category

Content & Advertising

BT and Infobip: Call Centres Voice and CPaaS Internationally Packaged Content & Advertising

BT and Infobip: Call Centres Voice and CPaaS Internationally Packaged

BT and Infobip have expanded their partnership to deliver a unified global communications solution that blends voice, messaging, and AI capabilities for enterprise contact centres. The collaboration reflects a broader evolution in how telcos and CPaaS providers converge around customer experience and intelligent engagement. MEF CEO Dario Betti explores its…
Sam Hill
October 8, 2025
Three Out Of Three For Meta As Instagram Tops 3 Billion! Content & AdvertisingID & Data

Three Out Of Three For Meta As Instagram Tops 3 Billion!

Gavin Patterson, MEF’s Director of Data, explains how Instagram’s latest milestone marks a defining moment for Meta’s ecosystem. With 3 billion people now active on the platform each month, Instagram’s evolution from social sharing to messaging, video and commerce raises new questions about growth, engagement and the balance between innovation…
Sam Hill
October 7, 2025
Indonesia regulator suspends TikTok’s licence Content & Advertising

Indonesia regulator suspends TikTok’s licence

This month Indonesia’s communications regulator temporarily suspended TikTok’s licence for failing to fully share livestream data from August protests, citing alleged links to gambling. MEF CEO Dario Betti discusses the growing trend of states using platform registration rules to enforce compliance and governance, and the broader pressures on global social…
Sam Hill
October 6, 2025
X’s Finances Wobbly Q2: the Social & Mobile Ad Economy is Shifting Content & Advertising

X’s Finances Wobbly Q2: the Social & Mobile Ad Economy is Shifting

X (formerly Twitter) faced another turbulent quarter in 2025. While there were some signs of recovery, the platform continued to grapple with financial pressures, advertiser caution, and intensifying competition. MEF CEO Dario Betti discusses the social media platform's search for a more sustainable role in the evolving digital ecosystem.
Sam Hill
October 2, 2025
From Gamepads to Glory: What Clarence Seedorf Taught Us About Esports, Discipline, and the Future of Telcos Content & Advertising

From Gamepads to Glory: What Clarence Seedorf Taught Us About Esports, Discipline, and the Future of Telcos

Valentina Tranquilli, COO & Co-Founder of Cookies Digital, explains how the Global Carrier Billing & Mobile Payments Summit 2025 went far beyond discussions on monetisation models and compliance. The event highlighted the intersection of sports, esports, and telcos, where discipline, repetition, and performance revealed new opportunities in digital entertainment and…
Sam Hill
September 30, 2025
Threads Becomes a Messaging App: Connection or Chaos? Content & Advertising

Threads Becomes a Messaging App: Connection or Chaos?

Meta’s Threads is testing open DMs, shifting from feed-based posting to private-first communication. With Gen Z preferring chats, Meta aims to hook users through networking, creator engagement, and potential professional use. MEF CEO Dario Betti discusses Meta’s attempt at integrating Threads into its wider messaging empire. Meta’s Threads has quietly…
Sam Hill
September 30, 2025
Indonesia’s Digital Leap : A Market Overview Content & AdvertisingID & DataPayments & Commerce

Indonesia’s Digital Leap : A Market Overview

Indonesia is one of the world’s most dynamic and fast-evolving mobile-first markets. With a population of over 282 million and more than 64 million SMEs, the country represents both an immense opportunity and a complex challenge for mobile ecosystem stakeholders. The government’s Golden Indonesia 2045 vision and Digital Roadmap 2021–2024…
Sam Hill
September 29, 2025
Frank Discussions on Industry Challenges Marked the Latest Edition of the Global Carrier Billing & Mobile Payments Summit Content & AdvertisingEvent RoundupPayments & Commerce

Frank Discussions on Industry Challenges Marked the Latest Edition of the Global Carrier Billing & Mobile Payments Summit

Guillermo Escofet, MEF Programme Director DCB, Content & Advertising reflects on the discussions at the Global Carrier Billing & Mobile Payments Summit held in Amsterdam this month, where industry leaders explored both the challenges and opportunities shaping carrier billing and mobile payments, from regulatory and compliance pressures to innovation, new…
Sam Hill
September 25, 2025
AI Companions and Child Safety: What the FTC’s 2025 Action Means Content & Advertising

AI Companions and Child Safety: What the FTC’s 2025 Action Means

The Federal Trade Commission (FTC) has launched an inquiry into AI companion chatbots over child safety, privacy, and monetization risks. Regulators want to know how companies design, monitor, and profit from these tools, and whether safeguards protect minors. Industry views differ between risk and innovation potential. MEF CEO Dario Betti…
Sam Hill
September 16, 2025
MEF