Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
New Study by Mobilesquared and Enea Reveals Untapped $29.4B in A2P SMS Revenue by 2030
Mobile Network Operators can boost A2P SMS revenue by adopting value based pricing, according to a new report from Enea and Mobilesquared. Rising international termination fees have reduced traffic, dropping 2.9% for every $0.01 increase above $0.10, but value based pricing can slow this decline by more than half. By optimizing pricing per message category, operators can improve A2P SMS volumes and capture up to USD 29.4 billion in additional revenue over the next five years.
“We’ve reached a tipping point where every price increase leads to a sharp drop in A2P SMS traffic. Our research shows that value-based pricing can slow this decline and help operators monetize their traffic more effectively,” said Nick Lane, Chief Messaging Officer, Messagologist, & Founder, Mobilesquared, and the principal author of the report.
“We’ve successfully deployed message categorization with customers for years. It’s a powerful and concrete application of AI, and this research confirms its potential to help operators unlock billions in revenue annually,” added John Hughes, SVP and Head of Network Security at Enea.
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iBASIS Awarded “Excellent” Rating for 2025 GLF Code of Conduct — Five Years of Leadership in Fraud Prevention
iBASIS has earned an “Excellent” rating for the 2025 GLF Code of Conduct – Voice, marking its fifth consecutive year of compliance and reinforcing its leadership in safeguarding customers, partners, and global communications. The updated 2025 Code introduces a stricter, evidence based framework developed with the i3Forum, combining documented proof with peer review to ensure transparency and accountability. This milestone highlights iBASIS’ ongoing commitment to fraud prevention, ethical practices, and industry collaboration.
“This recognition reflects the ongoing commitment of our global teams to combat telecom fraud and protect our customers,” said Patrick George, Group CEO of iBASIS. “By continuously investing in AI-driven tools, analytics, and partnerships, we’re helping to strengthen the trust that underpins global connectivity.”
“Fraud prevention isn’t just a compliance exercise—it’s fundamental to sustaining confidence across global telecoms,” said Malick Aissi, VP of Business Assurance & Risk Management Services at iBASIS. “Initiatives like the GLF Code of Conduct enable carriers to hold each other accountable and build a stronger, more transparent industry.”
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Infobip Predicts Record 3.9 Billion Brand Messages This Shopping Season as RCS Surges 269%
Infobip forecasts more than 3.9 billion brand-to-customer messages this shopping season, a 15% year on year increase driven by AI, mobile commerce, and rich messaging. RCS is set to be the fastest growing channel in 2025, with volumes up 161% on Black Friday and 269% on Cyber Monday. SMS remains dominant with nearly 2.7 billion interactions. In the US, SMS will exceed 1.9 billion messages, RCS will surpass 57 million, and WhatsApp and email both see strong growth.
Ben Lewis, Vice President of Marketing & Growth at Infobip, stated that ” Black Friday and Cyber Monday have evolved from single-day events into month-long conversations. With Apple adopting RCS and brands focusing on hyper-personalized experiences, AI-powered conversational commerce is transforming retailer-consumer engagement.”
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Orange Unveils Its Latest Innovations at Orange OpenTech 2025
From 18 to 20 November 2025, Orange hosts the third edition of Orange OpenTech at its Châtillon campus, bringing together employees, partners, start-ups, customers, researchers, and media under the theme “Unleash the Value.” The event highlights how technologies address key challenges such as technological sovereignty, cybersecurity, digital inclusion, and energy efficiency. Showcasing one third of demos from its 700 researchers, including 120 PhD students, Orange leverages AI, quantum technologies, and over 11,000 patents to reinforce its position as a global leader in innovation.
“In a world where generative AI is evolving at a dizzying speed, where agentic AI raises crucial questions, and quantum technologies are challenging our ability to secure our data in the long term, innovation is accelerating. In this context, Orange has two strong convictions that we share on the occasion of Orange OpenTech. On the one hand, we must place value creation and progress at the center of the innovation process, which requires a clear vision of opportunities and risks. On the other hand, Orange’s scientific excellence and research capabilities are substantial assets in this context,” comments Bruno Zerbib, Executive Vice President and Chief Technology & Innovation Officer of Orange.
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Scaling the Fight Against Fraud: Symmetry and Fraud Intelligence Limited
Fraud Intelligence Limited, a joint venture between ORILLION Solutions and SORAMITSU, has partnered with SYMMETRY Solutions to integrate the PRISM intelligence database with its Fraud Intelligence Blockchain (FIB). PRISM provides real-time threat intelligence for international revenue share fraud, while FIB enables secure, collaborative fraud data sharing among telcos, vendors, and law enforcement using Hyperledger Iroha technology. This integration enhances fraud detection, protects shareholder and customer value, and demonstrates sector-wide collaboration, unlocking immediate and future benefits for Communication Service Providers and their customers.
Andrew Wong and Tony Sani, Fraud Intelligence Limited, stated that “Customer Protection is now a priority, as millions face sophisticated scams daily. The partnership with SYMMETRY Solutions represents an incredible opportunity for the benefits of shared fraud intelligence. We couldn’t be more pleased, and look forward to working with the Symmetry team.”
Dean Smith, COO of Symmetry, stated that “As a telecoms fraud management professional for over 35 years, it’s exciting to be a part of the innovation that FIL is bringing to proactively address telco fraud globally. PRISM has been the leader in IRSF prevention since 2013 and is now better than ever. The combined forces of Symmetry and FIL, along with the many excellent fraud and business assurance products and services on the market, will help to change the game.”
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Telefónica Global Solutions Will Offer Intelligent, Customisable and Programmable Connectivity
Telefónica Global Solutions unveiled its vision for enterprise connectivity with ‘Dynamic Network-NaaS 2030’ at Gartner IT Symposium/Xpo 2025. The initiative evolves its current Dynamic Network solution into a standards-based Network as a Service platform, featuring fully programmable infrastructure. By 2030, customers, partners, and developers will be able to provision, manage, and optimize connectivity via self-service interfaces and APIs. The platform aims to simplify network complexity, offering automated, modular, and scalable services that can be dynamically orchestrated to meet diverse enterprise needs worldwide.
Kelly Álvarez, Product and Marketing Director at TGS, said: “We are excited to bring Telefónica Global Solutions’ Dynamic Network-NaaS 2030 vision to the Gartner IT Symposium/Xpo. Our goal is to be a trusted partner for organizations embarking on digital transformation, providing connectivity solutions that are not only customizable and programmable, but also intelligent and adaptive. In today’s rapidly evolving digital landscape, businesses need networks that can keep pace with change, and our Dynamic Network-NaaS solution is designed to empower them with the flexibility, resilience, and innovation they require to thrive.”
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Twilio’s Latest Report Highlights Conversational AI’s Rapid Adoption, Challenges, and Perception Gaps
Twilio released its Inside the Conversational AI Revolution report, based on a survey of 457 business leaders and 4,800 consumers across 15 countries. It reveals rapid adoption of conversational AI, with 63% of organizations in advanced stages and 85% of consumers interacting with AI agents in the past three months. Nearly all organizations expect changes to their AI strategy within a year. The report highlights a perception gap: 90% of business leaders believe customers are satisfied, yet only 59% of consumers agree.
“Businesses that want to successfully deploy conversational AI for customer service, sales, and marketing need to prioritize customer preferences in order to build long-term trust,” said Inbal Shani, chief product officer and head of R&D at Twilio. “As with any new technology, business leaders must be ready to navigate a rapidly changing technical landscape. The key capabilities to prioritize are flexibility, experimentation, and continuous monitoring of the customer experience.”
