Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
Evina Wins a New Award, Marking a Milestone in Its Strategic Focus on AI and Automation in Mobile Compliance
Evina, a cybersecurity company specializing in mobile payment and online interaction protection, has won the Mobile Breakthrough Award 2025 for Mobile Compliance Platform of the Year. The award recognizes Evina’s innovation in combating evolving cyber threats that surpass traditional monitoring tools. Standing alongside major industry players like AT&T, Starlink, and UScellular, Evina is distinguished for its advanced, AI-driven approach to anti-fraud and compliance, reinforcing its role as a leader in securing the global mobile ecosystem.
“Security and compliance are the very foundations of digital economy development,” said David Lotfi, CEO of Evina. “This award recognizes our technological bets on AI for automated compliance and fraud identification. It also reflects our ongoing commitment to building a safer digital world, something we’re deeply proud of and a true source of motivation for our teams.”
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ENRICH Branded Messaging by First Orion Revolutionizes Enterprise Customer Engagement
First Orion has launched ENRICH Branded Messaging, a new solution delivering secure, interactive, and branded RCS messages that unify voice and messaging communications. Similar to its INFORM® Branded Calling, ENRICH enhances trust, transparency, and engagement with verified brand identity, visuals, and interactive features like buttons and images. It reduces reliance on outdated SMS while integrating with CRM and UCaaS platforms. Ideal for industries such as healthcare, finance, retail, and education, ENRICH aims to boost ROI and customer engagement.
“First Orion’s history is rooted in voice protection and branded calling, and customers have long requested similar capabilities for messaging. ENRICH Branded Messaging is more than a new communication channel. It’s a smarter, safer way to communicate through trust, interactivity, and simplicity, and best of all, it is branded messaging that is unified across both voice and messaging channels,” said First Orion Senior Director of Product Management Perry Claunch. “Just as critically, it provides a pathway for enhanced call authentication solutions within the messaging experience, while also providing deep, combined performance comparisons and analytics across both channels.”
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Infobip and the MoneyGram Haas F1 Team Redefine Fan Engagement in Austin
Infobip and the MoneyGram Haas F1 Team are launching an interactive fan experience during the Austin race week, powered by RCS and WhatsApp. The initiative enhances real-time fan engagement with gamified race predictions and prizes, available both at the circuit and remotely. Building on earlier activations in Monza and Singapore, the collaboration showcases Haas F1’s tech-forward approach and Infobip’s capabilities in personalized, large-scale communication. The multi-year partnership continues to deepen fan loyalty through richer digital interactions.
Mark Morrell, MoneyGram Haas F1 Team’s Director of Marketing, stated that “Our work with Infobip is empowering us to communicate and interact with fans in a modern, personalized way that provides them with a better experience. Through Infobip’s technology, MoneyGram Haas F1 race fans can engage with their favorite team no matter where they are located.”
Ivan Ostojić, Chief Business Officer at Infobip, stated that “Together, Infobip and the MoneyGram Haas F1 Team are in the pole position when it comes to transforming the way fans interact with their favorite sports teams. We’re delivering winning fan experiences that drive loyalty to the MoneyGram Haas F1 Team by offering richer, more interactive fan journeys.”
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Telarix and Openmind Networks Strengthen Strategic Partnership to Accelerate Converged Voice and Messaging Services
Telarix and Openmind Networks have expanded their strategic partnership to deliver next-generation converged voice and messaging solutions for international operators. Combining Telarix’s interconnect billing and settlement expertise with Openmind’s advanced messaging technologies, the collaboration enhances agility, automation, and revenue assurance. As operators transition toward RCS for Business and face increasing challenges in routing and traffic integrity, this partnership offers a unified, data-driven approach to streamline operations, accelerate service launches, and strengthen competitiveness in global communications.
“We’ve worked closely with Openmind Networks for several years, and this partnership has continually helped our customers unlock new value from their voice and messaging investments,” said Chuck Parrish, SVP at Telarix. “Our combined capabilities in converged billing, invoicing, and revenue assurance allow operators to launch new services faster, improve margins, and gain unprecedented visibility into their business performance.”
Alex Duncan, CEO at Openmind Networks, added: “The partnership between Openmind Networks and Telarix represents a shared vision for the future of telecom – one that unites data-driven intelligence, automation, and innovation across both voice and messaging. Together, we’re equipping operators to succeed in a converged, digital-first communications landscape.”
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WestJet and TELUS Unite Rewards Programs to Bring More Value to Canadians through Linked Loyalty Platforms
WestJet and TELUS have linked their loyalty programs to offer members greater value and flexibility. By connecting WestJet Rewards and TELUS Rewards accounts, members can now earn, transfer, and redeem points across both programs, gaining access to travel and connectivity perks like seat selection vouchers and roaming passes. Members can earn WestJet points on TELUS bills, redeem points for TELUS services, and convert TELUS points into WestJet points. Those who link accounts by November 30, 2025 will enter a contest to win a trip to Mexico.
“Together, WestJet and TELUS are showing what’s possible when Canadian companies come together to put members first – prioritizing affordability and enhancing how Canadians earn, redeem and save,” said Steve McClelland, WestJet Vice-President, Loyalty & Strategic Partnerships. “Whether booking WestJet flights and vacations, upgrading TELUS services or staying connected on the go, this partnership empowers Canadians to get more from their rewards with everyday value.”
“By combining TELUS’ leadership in connectivity with WestJet’s excellence in travel, we’re providing our customers with more value for their loyalty and creating a seamless ecosystem that rewards them in new and meaningful ways,” said Zainul Mawji, Executive Vice-president and President, TELUS Consumer Solutions. “TELUS Rewards members can transform their everyday connectivity into memorable travel experiences, and WestJet Rewards members can redeem their points for TELUS services like innovative streaming bundles, smart home products, internet, mobile phones and more. Together, we’re creating an integrated experience that adds value to how our members live, work and explore.”
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Telekom Slovenije partners with Telenor Linx for Google Play growth
Telenor Linx has partnered with Telekom Slovenije to enable Direct Carrier Billing (DCB) for Google Play purchases in Slovenia. The collaboration allows Telekom Slovenije’s mobile subscribers to buy apps and digital content easily and securely through their mobile bills. As smartphone adoption grows in Central and Eastern Europe, the partnership enhances Telekom Slovenije’s digital ecosystem and strengthens customer experience by offering a simple and trusted payment method, supporting continued growth in digital services and app usage.
Head of Advanced Payment Services, Telekom Slovenije, stated that “We are committed to offering solutions that are both innovative and secure. By leveraging Telenor Linx’s proven platform, we can provide our customers with a seamless payment experience for Google Play, meeting their expectations while driving growth in our digital services.
“This partnership represents another important milestone in expanding our footprint in Europe and deepening our collaboration with Google Play”, added Frode André Alvad, Sales Director at Telenor Linx.
MTC Namibia Selects Vox Solutions as Its Exclusive International Gateway for A2P SMS and Voice Traffic
MTC Namibia has partnered exclusively with Vox Solutions for the direct termination of international A2P SMS and Voice (OTP/Flash Calls) traffic. Under the agreement, Vox Solutions becomes the sole authorized channel for all international A2P traffic to MTC Namibia, enhancing network protection against fraud. Powered by the VOX-360platform, the partnership provides a comprehensive anti-fraud solution that detects, prevents, and monetizes A2P messaging and voice traffic, helping reduce revenue leakage, improve security, and strengthen traffic quality.
Licky Erastus, CEO of MTC Namibia, emphasized the importance of the initiative: “The rising volume of A2P Voice and SMS traffic calls for robust and secure solutions. This partnership with Vox Solutions reflects our ongoing commitment to safeguard our network and enhance customer trust by ensuring enterprise traffic is fully secured and monetized.”
Ehsan Ahmadi, CEO of Vox Solutions, added: “We’re proud to be chosen as the exclusive A2P SMS and Voice partner for MTC Namibia. This collaboration not only reinforces our leadership in the Africa region, but also highlights our ability to deliver scalable, secure A2P traffic solutions that drive real monetization for operators.”
