Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
Infobip Surpasses 10 Billion RCS Messages
Infobip has passed a major milestone, delivering more than 10 billion Rich Communication Services (RCS) business messages on its global communications platform. The surge reflects the accelerating adoption of RCS, driven in part by Apple’s decision to support the technology with the release of iOS 18 in late 2024. Since then, Infobip has recorded a fivefold increase in global RCS traffic, with North America showing a remarkable 1,400% jump. Overall, the company reports 500% year-on-year growth as enterprises embrace RCS to complement SMS and offer richer, interactive customer experiences. RCS enables secure, reliable, two-way communication with text, images, videos, and files, supporting the full customer journey.
David Vigueras, Marketing Manager at Samsung Electronics México, stated that
“Digital customer experiences are essential for businesses because they enable a deep understanding of customers and careful tracking of their entire journey, facilitating easier access to offers and services while strengthening communication and lifecycle engagement with end users. We’ve seen very positive results using channels like WhatsApp and RCS. RCS, in particular, offers a key differentiation. Unlike traditional messaging limits, RCS provides room for creativity, not only in message copy but also through rich media, interactive buttons, and various engagement options. These features let us offer customers multiple call-to-action buttons, all trackable in one place, which is a major advantage.”
Craig Selby, RCS Business Unit Director at Infobip, added “We’re witnessing record adoption as RCS becomes the channel of choice for businesses aiming to offer trusted, personalized messaging. Infobip is proud to lead this transformation, and we expect RCS growth to accelerate as more consumers and brands embrace these capabilities.”
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Claro CENAM Selects Proximus Global to Support A2P across LATAM
Claro CENAM, one of Latin America’s largest telecom brands and a subsidiary of América Móvil, has signed a major deal with Proximus Global to enhance the monetization and security of its application-to-person (A2P) messaging services across the region using Proximus Global’s 365squared technology. With the A2P market in Latin America projected to reach USD 5 billion by 2030, the partnership addresses rising threats such as spam, smishing, scams, and Artificially Inflated Traffic (AIT). By leveraging the combined strengths of BICS, Telesign, and Route Mobile, Claro CENAM is ensuring a safer and more reliable A2P ecosystem that protects operators, brands, and end users while preserving network value and customer trust.
Ben Vandermeulen, Chief Revenue Officer, Proximus Global adds: “We are thrilled to support Claro CENAM, not only as a leading force in LATAM, but as a champion of safeguarding customers and the communications ecosystem as a whole. Claro CENAM sets the standard by prioritizing the protection of end users and the network—making it a core mission, not an afterthought. This aligns perfectly with what Proximus Global brings to the table: a powerful combination of global scale, competitive services, and built-in value-adds like world-class security and revenue protection.”
Tonio Ellul, CEO, 365squared added: “Protecting operator revenue is at the core of what we do. With Claro CENAM, we’re proud to bring our advanced A2P firewall and analytics technology to the table – ensuring that every message is legitimate, every route secure, and every opportunity to monetize legitimate traffic is taken.”
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The Haute-Garonne, A Major Departmental Council in France, Has Chosen to Protect its Network Using European AI-Powered Technology from Custocy and Enea
Custocy’s Network Detection and Response (NDR) technology, integrated with Enea’s network visibility and threat detection software, has been deployed by the Haute-Garonne Departmental Council to protect over 25,000 assets and 1,500 subnets. This marks the first French AI-powered NDR solution for a major public sector cybersecurity project, showcasing European innovation. Developed jointly by France’s Custocy and Sweden’s Enea, the solution is designed for large, complex infrastructures. The Council sought a French supplier offering advanced protection to secure its heterogeneous network and citizen services. As part of a broader cybersecurity initiative, the project also established an internal Security Operations Centre (SOC).
Thierry Bardy, President of the IMS Networks group, said, “This project embodies the full potential of the technological partnership with Enea. It proves that we are capable, in France and Europe, of combining cybersecurity expertise, AI innovation and industrial excellence to protect organizations from cyber threats and to deliver locally sourced technological alternatives of the highest standard.”
“We chose Custocy for its innovative French technology that is capable of competing with Anglo-Saxon solutions. In Custocy, we have found a trusted partner, who is close to our teams, responsive and attentive. Their solution provides us with complete network visibility, which is essential for ensuring the security of our information systems and for guaranteeing the continuity of our public services.” said Didier Langolff, CIO of the Haute-Garonne Departmental Council.
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Leading Fintech Group MoMo Partners with iProov to Safeguard Vietnamese Against Digital Fraud
MoMo, Vietnam’s leading fintech group, has partnered with iProov to deploy Dynamic Liveness technology, becoming iProov’s first partner in Vietnam. The integration enhances security for MoMo’s tens of millions of users by protecting them against advanced AI-driven fraud, including deepfakes and digital injection attacks. This move aligns with the State Bank of Vietnam’s new Decision 2345, which mandates stronger biometric authentication for online transactions. iProov’s patented Flashmark™ technology ensures that every user verification confirms a real, live person is present, reinforcing MoMo’s commitment to trust, regulatory compliance, and safeguarding digital transactions.
“At MoMo, we are committed to advancing financial inclusion through a smart, accessible, and trusted super app. Maintaining that trust is the top priority in every decision we make for our users,” said Pham Kim Long, Head of AI & Big Data at MoMo. “As digital threats evolve, so must our defenses. Integrating iProov’s industry-leading technology provides an unparalleled layer of security, combating fraud like deepfakes and ensuring our users feel safe and confident in every interaction with MoMo.”
“We are delighted to be selected by MoMo, a leading Fintech Group in the vibrant Vietnam market, who so clearly prioritizes user trust and security,” said Andrew Bud, founder and CEO, iProov. “In an era of generative AI, protecting against sophisticated fraud is essential for enhancing user engagement and expanding digital financial services. Our Dynamic Liveness technology provides the high level of identity assurance needed to build that trusted ecosystem, enabling MoMo to continue its mission of financial inclusion safely and securely.”
BTS CRO Andrés Proaño Announced as Newest Member of the GLF Board
The Global Leaders’ Forum (GLF) has appointed Andrés Proaño, CRO at BTS, to its Board. GLF represents the international carrier industry, serving as a unified voice to drive transformation across the digital ecosystem. Its mission is to strengthen global connectivity by promoting interoperability, innovation, trust, and people. By advocating shared priorities, GLF supports improved interconnectivity, enabling digital services to scale worldwide.
“I am delighted to join the GLF Board alongside such respected industry leaders. Over the years, BTS has been deeply engaged in GLF initiatives, from fraud prevention to leadership development, and this appointment reinforces our commitment to advancing the issues that matter most to our ecosystem,” said Proaño. “With our proprietary technology, global reach, and culture of innovation, we look forward to contributing to the GLF’s mission of strengthening collaboration, driving interoperability, and shaping the future of global communications.”
“The GLF is delighted to welcome Andrés to the GLF Board,” commented the Chair of the GLF, Enrico Bagnasco, Chief Executive Officer of Sparkle. “I look forward to working with him and to welcoming his strategic contributions across our four pillars of work, including: interoperability, innovation, trust, and people.”
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Sekura.id & XConnect Join Forces with Aduna to Accelerate Global Adoption of Network APIs
Sekura.id, now part of XConnect, has signed a Memorandum of Understanding (MoU) with Aduna, the global aggregator of standardized network APIs, to strengthen collaboration in mobile identity and fraud prevention. The partnership combines Aduna’s aggregation platform, XConnect’s numbering intelligence across 240+ territories, and Sekura.id’s expertise in mobile identity. It will accelerate the adoption of CAMARA-compliant APIs such as Number Verification, SIM Swap, and KYC, enabling enterprises and operators to scale secure services faster. The collaboration also simplifies enterprise access to APIs, reduces complexity, and supports the development of new solutions for digital identity, authentication, and fraud prevention.
Anthony Bartolo, CEO of Aduna, put it: “Number Verification, SIM Swap and Know Your Customer APIs are essential to protecting consumers and enterprises from fraud. By working with Sekura.id and XConnect, we can accelerate operator onboarding and scale trusted identity services worldwide.”
Eli Katz, CEO and Founder of XConnect, added: “This unique partnership with Aduna allows operators to commercialise APIs faster than ever before by giving enterprises a simple, reliable way to reduce fraud while complying with increasing regulation and compliance challenges. Together, we are building a global foundation for secure identity services; combined with our number information services, this will enable customers to enhance their authentication portfolio and stay ahead in the evolving identity and validation space. Restoring trust in transactions is core to who we are, and this exciting collaboration only strengthens that mission.”
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Orange Reaches a Historic Milestone with 10 Million Fiber Customers
Orange has reached 10 million fiber customers in France, becoming the first operator in Europe to cross this threshold. ARCEP’s April 2025 report confirms Orange as number one in fiber quality for the fifth year, with top scores for internet connection, box reliability, and TV service. To support users, Orange provides expert technicians, intelligent Wi-Fi with real-time optimization, XGS-PON speeds up to 8 Gbit/s via Livebox 7, professional installation, and the “My Orange” app with local network mapping.
For Jérôme Hénique, CEO Orange France, “This is a great testament to the trust our customers place in us every day. It also highlights the constant efforts of our teams, who work tirelessly across the entire country to offer everyone the best very high-speed internet experience.”
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RCS Business Messaging Fraud to Cost Mobile Subscribers $4.3 Billion Globally Over the Next 5 Years
Juniper Research warns that fraud losses from Rich Communication Services (RCS) business messaging will surge from $300 million in 2025 to $1.3 billion by 2030, a 170% increase driven by rising RCS adoption. The report highlights that RCS’s interactive features make scams more convincing, with account takeover (ATO) posing the greatest risk. While brand verification can boost trust, it may also be exploited by fraudsters. Juniper calls on operators to partner with verification bodies and strengthen fraud prevention to protect the RCS ecosystem.
“As two thirds of mobile subscribers are expected to be capable of receiving RCS business messages by 2030, mobile operators must prioritise the protection of subscribers from ATO fraud over the channel. If these vulnerabilities are not addressed, RCS will eventually harbour the same levels of fraud as seen with SMS over recent years,” Ballhysa concluded.
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Proofpoint Unveils First Agentic AI Solution for Human Communications Intelligence
Proofpoint has launched the industry’s first agentic AI solution for Human Communications Intelligence (HCI), transforming enterprise communications into actionable intelligence to mitigate misconduct, regulatory risks, and insider threats in real time. Targeting regulated and litigious industries, the solution shifts compliance from post-incident review to proactive, AI-driven detection and prevention. A study of 1,600 CISOs highlights collaboration tools like Slack, Teams, and Zoom as top risk sources, surpassing GenAI chatbots and cloud platforms. Proofpoint’s HCI, part of its Digital Communications Governance portfolio, goes beyond keyword detection by interpreting human intent and context across 80+ channels. Using its Nuclei technology, intelligent agents autonomously assess conversations, flag risks as they arise, and provide transparent reasoning.
“Legacy connectors are merely proxies that pass content downstream, offering little intelligence”, said Harry Labana, SVP & GM of Proofpoint’s DCG business. “Proofpoint has reimagined capture by moving beyond simply collecting messages to interpreting and reasoning in real time. This transforms the world’s largest source of behavioural data—human conversations—into actionable intelligence that empowers compliance, legal and security teams to prevent risk before it escalates.”
