Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
Comviva Unveils Its AI Vision for MarTech with GenAI-Driven MobiLytix® Real Time Marketing Platform
Comviva has launched its GenAI-powered MobiLytix® Real Time Marketing platform, enabling marketers to create smarter, faster, and more engaging campaigns. The upgraded system reduces manual effort, generates tailored content instantly, and provides actionable insights through conversational prompts. With AI-driven decisioning and ready-to-use templates, marketing teams can accelerate campaign creation, enhance content quality, and boost conversions, retention, and customer lifetime value while operating more independently.
Speaking on the launch Manish Singhal, Head – MarTech Solutions at Comviva said, “Tomorrow’s marketing teams won’t just run campaigns; they will command an intelligent ecosystem of AI agents that plan, optimize and execute in real time. With the new GenAI-driven MobiLytix Real Time Marketing, that future starts now. We are moving from marketing automation to marketing autonomy—where AI agents continuously learn, optimize and orchestrate, while marketers stay firmly in control. Marketing functions can now actively improve campaign performance, lift conversion rates, strengthen customer retention, and deliver sustained business growth leveraging the platform.”
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Asiacell Launches Enea Traffic Management to Enhance Subscriber Experience and Optimize Network Efficiency
Asiacell has implemented Enea’s Data Traffic Management solution to significantly enhance subscriber Quality of Experience and improve video content delivery as mobile data usage continues to rise. Enea’s technology uses advanced traffic classification and speed-boosting capabilities to deliver video more efficiently while optimizing network resources. The solution also provides real-time analytics, enabling Asiacell to better manage network capacity, improve service performance, and ensure a smoother, more reliable user experience across its growing customer base.
“Enea’s network data traffic management tools are a critical component of enabling fast, reliable data access.” said Hassan El Chami, Chief Technology and Information Officer, AsiaCell “These best-in-class capabilities give us the flexibility to offer our business and consumer customers a range of innovative data plans and manage video data traffic intelligently to enhance the customer experience.”
“Enea’s portfolio is built on three key values: Security, Optimization, and Monetization,” said Osvaldo Aldao, Chief Technology Officer at Enea. “With Enea’s Traffic Management, AsiaCell can deliver a superior digital experience for its customers, ensuring faster speeds and streamlining video delivery, with highest quality of service.”
Openmind Networks Joins GSMA Open Gateway as Channel Partner to Accelerate Global Adoption of CAMARA and OneAPI for Secure Messaging and Fraud Prevention
Openmind Networks has joined the GSMA Open Gateway initiative as a Channel Partner to help accelerate global adoption of the GSMA CAMARA and OneAPI standards. The partnership will enable operators to deploy next-generation capabilities in secure messaging, authentication, and fraud prevention. As a long-time supporter of open telecom APIs, Openmind has previously enabled operators to deliver secure, standards-based messaging services, including OTPs, paving the way for broader use of network APIs in the 5G and AI era.
“Openmind Networks has spent more than two decades at the forefront of mobile messaging, focusing intensely on security, reliability, and scale,” said Alex Duncan, CEO of Openmind Networks. “Joining the GSMA Open Gateway as a Channel Partner is a natural extension of this commitment. We are already a strong supporter of the CAMARA initiative and implement the OneAPI standard through our Traffic Control Platform. This partnership allows us to use our extensive expertise to help customers efficiently deploy these critical network APIs across their infrastructure, strengthening trusted operator services with essential identity verification and robust fraud prevention capabilities, while complementing and sustaining the value of existing models.”
Henry Calvert, Head of Networks at the GSMA, commented, “The role of Channel Partners is essential to the success and rapid scale of the GSMA Open Gateway initiative. Openmind Networks brings decades of specialized expertise in messaging and security, and their existing implementation of OneAPI via their Traffic Control platform makes them a valuable addition to the ecosystem. Their focus will significantly accelerate the deployment of these standardized network APIs, helping our operator partners unlock new 5G value and deliver critical security and authentication services to enterprises globally.”
Somos, Inc. Appoints Adrienne Valencia Garcia as Vice President, Deputy General Counsel – Corporate & Legal Affairs
Somos has appointed Adrienne Valencia Garcia as Vice President, Deputy General Counsel – Corporate & Legal Affairs. She will oversee legal support for commercial operations, guide risk management and compliance, and reinforce Somos’ focus on transparency and trust. Garcia brings over 20 years of global tech industry experience in commercial transactions, data privacy and regulatory strategy. She previously served as SVP and Deputy General Counsel at Cengage Group, leading teams on commercial matters, data protection, product launches and generative AI initiatives.
“Adrienne’s expertise in emerging technologies and her leadership in creating legal frameworks that allow innovation to thrive make her a tremendous addition to our team,” said Daniele Levy, SVP and Chief Legal & Trust Officer at Somos. “Her commitment to collaboration and integrity aligns perfectly with our mission to foster trust and innovation across the communications ecosystem.”
“I’m thrilled to join Somos at such an exciting time in its growth,” said Garcia. “Somos’ dedication to trust, security and innovation in communications reflects my own values, and I look forward to contributing to its continued success.”
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Swisscom Wins Connect Mobile Network Test
Swisscom has achieved a record-breaking 983 points in the connect mobile network test—the highest score ever awarded in Switzerland, Germany or Austria. This exceptional result secures Swisscom’s position as the number-one network in Switzerland. The company outperformed all competitors across every major network and service category, demonstrating its continued commitment to delivering the best mobile experience. With wins in all relevant tests again this year, Swisscom reinforces its leadership and sets a new benchmark for network quality in the region.
“I couldn’t be happier with this impressive mobile network test win and am particularly proud that we achieved the highest score ever recorded for a Swiss network. Having recently also won the fixed network test, it is clear that our customers are always optimally connected wherever they are,” says Mark Düsener, CTIO Swisscom. “We attribute this success to the tireless customer focus of our employees and our continued investment in all networks.”
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Syniverse Outperforms Peers in Mobile Roaming for Fifth Consecutive Year
Syniverse has been named the global leader in mobile roaming by Kaleido Intelligence for the fifth consecutive year, reaffirming its role as the industry benchmark for mobile connectivity. In Kaleido’s Roaming Vendor Hub report, Syniverse secured the top position for IPX and ranked No. 1 in data and financial clearing for the fourth year in a row. These achievements are especially significant as Kaleido expanded its evaluation methodology and raised its recognition thresholds, highlighting Syniverse’s sustained excellence in enabling and monetizing global connectivity.
“Five years at the top of Kaleido’s rankings, especially under a broader and more rigorous evaluation, sends a clear message that Syniverse is the company the mobile industry depends on,” said Andrew Davies, CEO of Syniverse. “Our IPX and our data and financial clearing platform, Universal Commerce, anchor the infrastructure enterprises rely on to clear transactions and maintain connections across networks and borders. Being named the leader in mobile roaming year after year is a reflection of our people, our innovation, and the trust the world’s largest operators place in us.”
