Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
Orange and OpenAI Collaborate on Trusted, Responsible, and Inclusive AI
Orange has announced that it will be one of the first companies in the world to deploy OpenAI’s new advanced open-weight reasoning models, gpt-oss-120b and gpt-oss-20b, within its own trusted infrastructure. This move strengthens data protection while meeting the rising demand for sovereign AI solutions. As an early access partner, Orange’s adoption of these models marks an important milestone in its collaboration with OpenAI to advance AI for societal benefit.
Through this initiative, Orange can deploy the models flexibly across its network — from large regional cloud data centers in France to smaller on-premises servers and edge sites. This allows Orange to run AI workloads locally across its 26-country footprint, ensuring compliance with diverse national regulations across Europe, the Middle East, and Africa, while maintaining strict safeguards for sensitive data.
“This collaboration with OpenAI is foundational to our strategy of using state-of-the-art AI models that are both trusted and responsible,” said Steve Jarrett, Chief AI Officer, Orange. “This strategy drives new use cases to address sensitive enterprise needs, help manage our networks, enable innovating customer care solutions including African regional languages, and much more. The most advanced AI, like these new OpenAI open models, and our world-class team of AI experts allow us to balance value generation while mitigating cost and environmental impact, in line with our Responsible AI approach.”
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Klaviyo Slides into DMs with Acquisition of Gatsby
Social commerce is rapidly expanding and is expected to surpass $100 billion by 2026, with consumers increasingly beginning their shopping journeys on social platforms through creators, communities, and user-generated content. While engagement is growing, brands continue to struggle with converting that interest into lasting customer relationships. To address this, Klaviyo has announced the acquisition of Gatsby, a social automation product designed to help brands transform social engagement into owned customer relationships.
The move strengthens Klaviyo’s mission to deliver omnichannel experiences by expanding its ability to unify customer data, including social signals, so that brands can connect touchpoints and act on them in real time. Positioned as the only CRM built specifically for consumer brands, Klaviyo is advancing its platform to help businesses bridge the gap between social interaction and long-term customer loyalty.
“Klaviyo has always oriented itself around empowering companies to extend and deepen customer lifetime value, and this acquisition represents a natural progression of that focus,” said Adil Wali, Chief Product Officer at Klaviyo. “What Gatsby introduces is a layer of visibility that has historically been difficult to operationalize: real-time social engagement. By incorporating these signals directly alongside a brand’s broader customer data, we not only make them actionable, but also create the conditions for more relevant experiences, stronger brand relationships, and a more durable revenue engine.”
Shofha Plus Expands to the Netherlands with Direct Carrier Billing Enabled by MobiBox
MobiBox has launched Shofha Plus, a popular streaming platform, in the Netherlands through Direct Carrier Billing (DCB), made possible by its billing integration with telecom operator KPN. The partnership allows Dutch audiences to easily access Shofha Plus’s wide range of movies, TV shows, and exclusive series on mobile devices, reflecting the growing trend of streaming platforms reshaping entertainment accessibility. With its diverse mix of genres and international content, Shofha Plus aims to deliver a rich and engaging viewing experience for all audiences.
“Expanding Shofha Plus to the Netherlands with DCB is a great example of what we aim to do at MobiBox: make it easier for users to access the content they enjoy without any hassle.” – Hussein Taki, Managing Partner, MobiBox.
“Partnering with MobiBox has been a powerful step forward for Shofha. Together, we’re unlocking new streaming markets and bringing a diverse library of content to more viewers. Launching in the Netherlands with KPN marks our exciting first entry into the European streaming space, and this is just the beginning.” – Mohamed Amin, MD, Shofha.
Cellular IoT Connectivity Revenue to Exceed $30 Billion Globally in 2030
A new study from Juniper Research forecasts that operators will generate $30 billion from cellular Internet of Things (IoT) connectivity by 2030, a 74% increase from $18 billion in 2025. The growth will be fuelled by rising demand for automation and operational efficiency. To capture this opportunity, Juniper urges operators to rethink monetisation models for IoT connectivity. Network application programming interfaces (APIs) are expected to play a crucial role, allowing operators to provide standardised, on-demand access to network capabilities and enabling a shift from traditional monthly subscriptions to more flexible, usage-based models.
“Operators will find far more success in the IoT space through usage-based billing. As we move closer to 6G, operators cannot repeat the mistakes of 5G. Connectivity alone is not enough. Operators must leverage software-defined networks to increase revenue through billing mechanisms that align with high data usage.” explained Alex Webb, Senior Research Analyst at Juniper Research.
COCA AUG 2025: Freedom to Grow, Healthy Teams, Winning Dreams – Celebrating Indonesia’s 80th Independence Day
PT Telekomunikasi Indonesia International (Telin) marked Indonesia’s 80th Independence Day with the theme “Freedom to Grow, Healthy Teams, Winning Dreams!”—a celebration designed to inspire collaboration, growth, and unity among employees. The event featured a vibrant mix of competitions, talent showcases, and motivational sessions that brought Teliners together in a spirit of camaraderie.
Modern digital entertainment was a highlight, with intense Mobile Legends and FC25 Semi-Final and Final matches showcasing skill and teamwork. At the same time, traditional Indonesian games like Ball Out of the Box, Eat Crackers, and Karung Race brought cultural heritage to life, blending nostalgia with fun. Team-based challenges such as Moving Plastic Cup with Balloon and Flip Bottle–Tic Tac Toe added energy and excitement, fostering trust and stronger bonds across teams.
The celebration balanced modern esports with beloved traditional activities, creating a memorable day of joy, connection, and shared achievement for all Teliners.
Adding to the excitement, the event also included a special Fire Briefing session delivered by Telin CTO Abdul Rahman Ansyori, who said, “This event showcases and offers valuable insights, motivation, and encouragement for Teliners as they continue their professional journeys. We are given the freedom to learn, have space to innovate, and get the opportunity to grow so use these opportunities optimally.
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Sinch Recognized in Gartner® 2025 Critical Capabilities for CPaaS
Sinch AB has been recognized in the 2025 Gartner® Critical Capabilities for Communications Platform as a Service (CPaaS) report, securing the top ranking for both Multinational Organizations and Video Use Cases. The report, which complements the Gartner Magic Quadrant for CPaaS, assesses providers across five key enterprise use cases. Sinch placed first or second in every category, underscoring the strength, flexibility, and global reach of its platform. The company attributes this achievement to its robust communications infrastructure and ongoing innovation, including the launch of Sinch MCP and its MailGun Inspect solution.
“To us, The Gartner® recognition validates what our customers experience every day: that the future of enterprise communications isn’t just about connecting channels, it’s about making them intelligent,” said Laurinda Pang, CEO of Sinch. “We’ve long led the way in supporting multinational use cases, helping organizations personalize at scale with AI-powered messaging, adapt in real-time with voice, and build trust through video. This ranking reflects our ability to deliver innovation without complexity, no matter the region, channel, or challenge.”
“Always-On” Backfires: Twilio Finds UK Workers Want Digital Downtime to Stay Productive
Twilio has released new research highlighting a growing demand among UK workers for “digital silence” in the workplace. According to the survey, conducted with YouGov among more than 1,200 UK workers, 36% want formally scheduled periods without notifications or emails, as the “always on” culture is taking a toll on productivity. Nearly half (47%) also said they now prioritise protected time to focus without distractions, reflecting a wider workplace shift towards valuing uninterrupted, distraction-free work.
“Technology has transformed the way we work, connect, and collaborate with each other – largely for the better. But as digital tools become increasingly embedded in our everyday routines, digital downtime may be the answer to combatting the “always-on” environment that’s impeding productivity, creating pressure, and damaging workplace culture” said Sam Richardson, Director of Executive Engagement, EMEA & APJ at Twilio.
