At this year’s MEF Leadership Forum in Canada, Somos’ VP, Business Development, Bill LaRuffa, took the stage to share a critical message: phone numbers are no longer just conduits for communication — they’re data-rich assets that can drive trust, transparency and performance in today’s communications ecosystem. The session and the rest of the show is avilable to watch now on demand.
In his session, Unlocking the Power of Phone Number Intelligence: Building Trust, Visibility and Value, Bill spotlighted how organizations across the ecosystem are leveraging phone number intelligence to verify identity, combat fraud and make faster, smarter decisions. But the session didn’t just offer theory — it showcased the practical tools making this possible.
Bill introduced three key Somos solutions designed to empower real-time, data-driven decision making:
- RealNumber DNO: Helps stop illegal robocalls before they start by identifying numbers that should not originate traffic, protecting consumers and reducing brand risk.
- RealAgent: Provides critical caller identity data so organizations can verify the legitimacy of inbound and outbound traffic and restore trust to voice communications.
- XConnect: Offers comprehensive number intelligence across global networks to optimize routing and reduce costs — all while enhancing reach and reliability.
Together, these solutions illustrate how unified, accurate phone number data can enhance everything from fraud prevention and call authentication to infrastructure efficiency. By equipping stakeholders with deeper insights into the numbers that power their systems, Somos is helping enterprises, service providers and platforms strengthen their customer relationships, safeguard their reputations and improve operational outcomes.
Want to connect to learn more about how RealNumber DNO, RealAgent or XConnect could fit into your strategy? Connect with us!
Watch the full video below
MEF Leadership Forum Canada 2025
MEF returned to Toronto for the 2025 edition of the MEF Leadership Forum Canada, in partnership with The Canadian Telecommunications Association – which brought together telecom leaders, enterprise innovators, and policymakers for a high-impact day of discussion on the future of mobile communications. The event tackled some of the industry’s most pressing topics, from political and regulatory change to mobile fraud and evolving consumer expectations. The event was held in the prestigious premises of TELUS Partner Solutions.
Watch the whole show now
