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MEF returned to Toronto this week for the 2025 edition of the MEF Leadership Forum Canada – which brought together telecom leaders, enterprise innovators, and policymakers for a high-impact day of discussion on the future of mobile communications. The event tackled some of the industry’s most pressing topics, from political and regulatory change to mobile fraud and evolving consumer expectations.

Through expert panels and rapid-fire discussions, attendees gained valuable insights into how leading brands are using mobile messaging to enhance customer engagement and build trust. Sessions on SIM swap fraud, identity verification, and cybersecurity highlighted the urgent need for coordinated action to protect both consumers and businesses. With input from telecom carriers, CPaaS providers, and analysts across the Americas, the forum emphasized the importance of collaboration as the industry navigates a shifting political and regulatory landscape.

MEF Leadership Forum Canada 2025 proved to be more than just a meeting of minds—it was a pivotal step toward a smarter, safer, and more unified mobile ecosystem in Canada. Check out a selection of photos from the event, and the MEF Meetup, below.

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