Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
Cookies Secures Non-Exclusive Digital Rights for Selected Serie A Matches in South Africa Through Agreement with Lega Serie A
Cookies has announced a major partnership with Lega Serie A, securing non-exclusive English-language digital rights to stream three Serie A football matches per round in South Africa for the 2025/2026 and 2026/2027 seasons. The matches will be accessible to Vodacom subscribers via a new mobile-first platform called the Serie A Livestream Pass. This deal not only furthers Serie A’s global reach but also highlights Cookies’ growing role in premium sports broadcasting and digital innovation. South African fans will benefit from mobile access to top-tier Italian football, with localized content tailored specifically for Vodacom users.
“This agreement with Lega Serie A represents a key milestone in our mission to bring premium sports experiences to mobile-first markets,” said Paola Silano, Co-Founder & CRO at Cookies. “It validates our strategic approach and strengthens our position as a trusted partner for telcos seeking to deliver innovative content solutions to their users.”
Read more…
Enea and Akamai Partner to Meet Challenges in Network Discovery
Enea has entered into a referral agreement with cybersecurity and cloud computing firm Akamai to enhance device visibility for networking and cybersecurity vendors using Enea’s network traffic intelligence and threat detection tools. This collaboration integrates Akamai’s Fingerbank solution—which provides detailed agentless profiles for over 110,000 devices—with Enea’s Qosmos ixEngine® and Threat Detection SDK, offering advanced network traffic analysis and deep packet inspection.
Osvaldo Aldao, Chief Technology & Product Officer at Enea, adds “We are very pleased to sign this agreement with Akamai. We consistently hear from our customers that the discovery function our software supports is invaluable for meeting emerging challenges like AI governance and security, the post-quantum computing transition, and the defense of critical networks against advanced persistent threats. In all of these challenges, we are confident the addition of Akamai’s solution will result in even greater satisfaction and enhanced results for the vendors we support and the customers they serve.”
VOX Solutions Appointed Exclusive Gateway for International A2P SMS and Voice Traffic into Claro Ecuador
VOX Solutions has been appointed as the exclusive gateway for delivering international A2P (Application-to-Person) SMS and Voice traffic into Claro Ecuador’s network, the country’s top mobile operator. This strategic interworking agreement gives Claro Ecuador full control over inbound international A2P traffic, enabling secure, efficient, and fraud-resistant communication for end-users and business clients alike. At the heart of the partnership is VOX Solutions’ VOX-360 platform, which offers advanced capabilities for anti-fraud protection, flash call authentication, and monetization of A2P SMS — all aimed at boosting security, user experience, and revenue optimization for Claro.
“We are honored to support Claro Ecuador through this collaboration, offering unmatched technology and operational expertise.” said Ehsan Ahmadi, CEO and Founder of VOX Solutions. “The VOX-360 platform stands out as the only solution capable of effectively managing Flash Calls alongside comprehensive anti-fraud measures for A2P Voice and SMS traffic. This feature ensures Claro Ecuador is shielded from messaging bypass and fraudulent voice or Flash Calls now and in the future.”
CTIA Announces Vijesh Mehta of EZ Texting as New Board Member
CTIA, the wireless industry association, has announced that Vijesh Mehta, CEO and Co-Founder of EZ Texting, has joined its Board of Directors effective immediately. Mehta brings over 20 years of experience in building scalable SMS marketing solutions that help more than 230,000 businesses navigate complex compliance landscapes. His appointment strengthens CTIA’s leadership with a founder-operator perspective, aligning with the organization’s goals of promoting smart regulation, uniting industry players around practical best practices, and advancing wireless innovation that supports businesses across the U.S.
“We are excited to add Vijesh to our Board of Directors,” said CTIA President & CEO Ajit Pai. “We welcome his expertise in the messaging ecosystem and look forward to working with him as the wireless industry continues to innovate to better serve Americans.”
“I am honored to join CTIA’s Board of Directors during such a dynamic time for our industry,” said Mehta. “Mobile messaging is more essential than ever for businesses to connect authentically with customers.”
GMS Recognized for Superior Customer Service with Prestigious Carrier Community Award
GMS, a provider of AI-driven communications solutions for global enterprises and mobile network operators, has received the Customer Experience Excellence Award from the international telecom organization Carrier Community. This award acknowledges GMS’s dedication to outstanding customer service and innovation. The honor was presented at a gala event in Berlin on June 17.
Amer Siraj, Chief Revenue Officer at GMS, commented: “We are honoured to receive the Customer Experience Excellence Award from Carrier Community. This distinction not only recognises our team’s dedication and the strength of our global partnerships—hallmarks of GMS’s collaborative approach—but also affirms our customer-first DNA and our ongoing commitment to delivering innovative, AI communications and Network Protection solutions that set new standards for the industry.”
Read more...
Everyone talks CX. Almost no one delivers.
Infobip has released a new study conducted by Harvard Business Review Analytic Services (HBR-AS) that reveals a significant gap between the perceived importance of conversational customer experiences and organizations’ effectiveness in delivering them. While 93% of survey respondents acknowledge the critical importance of creating positive conversational experiences, only 36% believe their organizations are highly effective at doing so. Even more telling, just 11% say they are highly effective at using AI to deliver human-like conversations, highlighting a major challenge in implementing advanced customer engagement technologies.
While everyone talks CX, almost no one delivers. When brands can’t deliver meaningful, human-like conversations, they don’t just lose efficiency – they lose trust. It’s time to rethink what customer experience really means in the AI era.” Ben Lewis, VP Marketing and Growth at Infobip
Read more…
Contactless Payment Value to Double by 2030, Reaching $18.1 Trillion, Accelerated by NFC Ticketing Roll-outs
A new study by Juniper Research forecasts that the value of contactless payment transactions will surge by 106%, reaching $7.7 trillion in 2025. A major driver of this growth is Near-field Communication (NFC) ticketing, which is expected to grow by 300% over the next five years. NFC ticketing streamlines access to transport and events through quick tap-in and tap-out functionality, reducing queues while maintaining security.
The study highlights metro transit as the key sector behind this expansion, with NFC ticketing transactions projected to rise from 11.2 billion in 2025 to 44.8 billion by 2030. To fully realize this growth, providers are encouraged to focus on interoperability across various transport modes and operators, and to work with local governments to integrate with broader smart city efforts. These strategies are expected to make contactless solutions a seamless part of everyday life, accelerating adoption.
Research author Lorien Carter commented: “This increases competition in the mobile contactless payments market; posing a direct threat to card schemes and OEM wallets. To break through the entrenched dominance of OEM wallets, new contactless payments providers must differentiate through added value such as loyalty rewards, real-time spending insights, and integrated digital ticketing capabilities.”
