Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
First Orion Announces Industry-Leading SENTRY® Spoof Protection Solution Now Available Across All Major U.S. Mobile Carriers
First Orion has announced that its industry-leading call blocking solution, SENTRY®, is now available on all major U.S. mobile carriers. SENTRY is the first system designed to proactively stop scammers from spoofing legitimate business numbers and brands. By leveraging First Orion’s Call Authentication technology, it verifies call legitimacy in real time, blocking malicious attempts before they reach consumers. This is especially critical as impersonation scams, particularly in the financial, insurance, and healthcare sectors, have become the most costly type of fraud, contributing to nearly $2.95 billion in consumer losses in 2024, according to FTC data.
“Call spoofing scams are one of the most damaging and persistent forms of fraud in the U.S.,” said Josh Whitehurst, Head of Product at First Orion. “SENTRY was built with this concern at its core – now that it is available across all three major carriers, we are providing enterprise-level spoof protection at an unprecedented scale while delivering peace of mind for businesses eager to take back control of their outbound calls and restore confidence in their brand’s voice communication.”
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iProov Wins SC Awards Europe 2025 Best Biometric Solution Award
iProov has been awarded the first-ever Best Biometric Solution title at the SC Awards Europe 2025, further cementing its leadership in biometric identity verification. This recognition follows consecutive wins in the Authentication Technology category in 2023 and 2024. Organized by SC Media, the SC Awards Europe honor excellence in cybersecurity, with the new biometric category acknowledging the growing importance of secure, science-based identity solutions. iProov’s win highlights the impact of its Biometric Solutions Suite, which enables seamless and secure identity verification across both digital and physical domains.
“The creation of the new Biometric Solution category this year emphasizes just how crucial biometrics and liveness detection have become for securing digital trust,” said Andrew Bud, founder and CEO, iProov. “For iProov to win this inaugural award, especially after two consecutive wins for Authentication Technology, is a significant achievement that reinforces our leadership in providing organizations and their users with easy-to-use, secure, and inclusive biometric solutions.”
Robocalling Fraud: Global Consumer Losses to Exceed $80bn in 2025, But Will Start Declining in 2026
A new study from Juniper Research reveals that global losses due to robocalling fraud are expected to exceed $80 billion in 2025, driven by the increasing use of AI-powered scams that impersonate trusted entities. These sophisticated tactics have primarily targeted consumers, leading to a surge in financial harm. However, the report predicts a turning point starting in 2026, as mitigation efforts mature and technologies like Branded Caller ID (BCID) and regulatory frameworks such as STIR/SHAKEN are more widely adopted. These solutions are set to play a critical role in authenticating caller identities and restoring trust in voice communication.
The report also emphasizes the importance of a collaborative, multi-layered strategy to combat robocalling fraud effectively. It calls on operators, regulators, and vendors to implement enterprise-grade authentication frameworks, leverage AI-driven threat detection, and run subscriber awareness campaigns. Juniper Research argues that only by aligning these efforts can the industry adequately safeguard mobile users against increasingly sophisticated voice-based scams and minimize financial losses.
Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025
Infobip has earned a spot among Europe’s Most Innovative Companies for 2025, ranking 68th on Fortune’s inaugural list—placing it within the top quarter of all recognized organizations. This recognition highlights Infobip’s leadership in advancing Europe’s IT and digital infrastructure through consistent innovation in product development and process enhancement. Evaluated by Fortune and Statista across 300 companies and 16 industries, the ranking reflects Infobip’s role in transformative initiatives like the IPCEI-CIS project, where it collaborates with major tech players including Deutsche Telekom, NVIDIA, and Telefónica to shape the future of global communications platforms.
“Being recognised among Europe’s Most Innovative companies by Fortune highlights our ongoing commitment to the cutting-edge. At Infobip, we foster an environment that values experimentation and collaboration, viewing failure as a stepping stone to innovation, which has enabled us to redefine omnichannel communications. As companies strive to enhance their engagement strategies, we frequently play the role of innovation executor, helping businesses across industries advance their conversational adoption journey and keep pace with AI innovation.” – Silvio Kutić, CEO at Infobip.
Telenor Linx Hosts Leadership Forum Nordics 2025 at Oslo HQ
On May 27, 2025, Telenor Linx, in partnership with the Mobile Ecosystem Forum (MEF), hosted the Leadership Forum Nordics at its headquarters in Oslo. The event convened top industry leaders and decision-makers in the company’s expo space to explore the evolving landscape of business messaging, mobile payments, fraud prevention, and communication security in the Nordic region. It served as a platform for collaborative dialogue on shaping the future of trusted digital communications.
As a key member of the Telenor Group, Telenor Linx is much more than just a host – we are a dynamic, forward-thinking contributor to the evolving digital landscape. Our involvement in the forum was designed not only to present our latest innovations but also to drive a broader conversation on enabling secure and scalable digital services that benefit both local markets and the global telecom ecosystem.
A heartfelt thank you to everyone at Telenor Linx, MEF, and our colleagues at Telenor Norway who made this event a success. Your hard work, dedication, and expertise have once again demonstrated that by working together, we can drive meaningful change and innovation in our industry.
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Twilio and Orange to bring secure and interactive RCS messaging to businesses in France
At Transform London, Twilio announced a strategic partnership with Orange to accelerate the adoption of RCS Business Messaging across France. With RCS already available on over 70% of mobile devices in the country — and expected to reach 85% by year’s end — the collaboration will enable French and international brands to deliver richer, more secure, and interactive communications directly through native messaging apps. This partnership underscores the growing demand for trusted, transparent mobile engagement and positions RCS as the future of customer messaging.
“Customers in France expect more than just messages, they want secure, engaging interactions they can trust. RCS gives businesses a powerful way to deliver rich, branded conversations directly in the native messaging app, with verified sender identity. We share a common vision with Orange: to make communication more human, more dynamic, relevant and amazing. This partnership will enable businesses to boost engagement, efficiency, and trust, while offering a more dynamic experience that truly leaves an impression on customers. And in a landscape filled with plenty of competing digital noise, RCS represents an opportunity to stand out from the crowd” said Tony Cheema, Vice President, EMEA, Communications at Twilio.
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VOX Solutions Appointed Exclusive Gateway for International A2P SMS and Voice Traffic into Claro Ecuador
VOX Solutions has been appointed as the exclusive gateway for international A2P SMS and Voice traffic into Claro Ecuador’s network, following a strategic interworking agreement between the two companies. This partnership establishes a secure and direct route for delivering A2P communications, enabling Claro Ecuador to better control traffic flow, ensure message reliability, and strengthen protection against fraud. Powered by VOX Solutions’ VOX-360 platform, the collaboration will provide advanced anti-fraud measures, flash call authentication, and traffic monetization tools, all aimed at enhancing service quality and revenue generation.
“We are honored to support Claro Ecuador through this collaboration, offering unmatched technology and operational expertise.” said Ehsan Ahmadi, CEO and Founder of VOX Solutions. “The VOX-360 platform stands out as the only solution capable of effectively managing Flash Calls alongside comprehensive anti-fraud measures for A2P Voice and SMS traffic. This feature ensures Claro Ecuador is shielded from messaging bypass and fraudulent voice or Flash Calls now and in the future.”
