Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
Airtel Business launches “Business Name Display” (BND) for enterprises
Airtel Business has introduced ‘Business Name Display’ (BND), a first-of-its-kind solution in India aimed at improving customer trust and engagement by displaying a business’s brand name on the recipient’s screen during outgoing calls. This innovation addresses a key challenge: while anti-spam efforts have helped users avoid fraudulent calls, they’ve also led to legitimate business calls—such as from banks, couriers, or hospitals—being ignored or flagged as spam. BND ensures that customers can clearly identify verified business calls, reducing missed critical interactions and enabling more informed call decisions. The service supports safer, more transparent communication between businesses and customers.
Sharat Sinha, Director & CEO, Airtel Business, said, “At Airtel, we are constantly innovating to create a communication experience that is smarter, safer and more transparent for everyone. With “Business Name Display”, we will be helping businesses establish trust and stand out with every call while simultaneously giving customers the confidence of knowing who is reaching out to them. It is about making communication more personal, secure and seamless for both sides.”
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Mobile Network Operators’ Enterprise Revenue to Reach $348bn by 2029
Juniper Research forecasts that global enterprise revenue for telecom operators will grow by 37% to reach $348 billion by 2029. This growth is fueled by operators monetising beyond core connectivity, particularly through offering non-core network services. A key driver will be the use of network APIs, which enable enterprises to integrate telecom capabilities into their applications. By offering these APIs on a per-call basis, operators can attract a broader base of small and medium-sized enterprises, supporting scalable, modular services across various industries. This shift positions operators to unlock new revenue streams within the enterprise market.
Report author Frederick Savage commented: “Operators are tasked with increasing enterprise revenue for both large enterprises and SMEs. We expect 6G standards to focus far more on access to network functionality, rather than performance. APIs will be a key monetisation strategy for operators by allowing enterprises to access networks as needed, rather than committing to monthly connectivity subscriptions.”
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SAFR Launches SAFR Guard – A Game Changing AI-based Solution to Prevent Retail Crime and Improve the Shopping Experience
SAFR, a global AI security leader, has launched SAFR® Guard, a new solution tailored for the Retail Loss Prevention and Asset Protection market. Designed to deter retail crime proactively, SAFR Guard enhances safety for both customers and staff.
Leveraging real-time, edge-based AI facial matching, it delivers instant alerts without requiring bulky servers or complex infrastructure. Built on SAFR’s proven computer vision platform, the solution offers high accuracy, rapid deployment, and easy scalability from single stores to nationwide chains — all while upholding consumer privacy.
“SAFR Guard represents the next evolution in proactive loss prevention,” said Charisse Jacques, President of SAFR. “Retailers are under pressure to combat organized retail crime without adding complexity to their operations. With SAFR Guard, we’re providing a smarter, faster way to secure stores, protect employees and enhance the customer experience – delivering both immediate impact and long-term value.”
“As someone who’s spent decades in this industry, I can confidently say SAFR Guard is unlike anything we’ve seen before,” said Chris Ochs, Director of Product Management at SAFR. “This isn’t just a technology upgrade or another camera system—it’s a true force multiplier for LP teams. From setup to real-time alerting, it’s designed to be fast, simple, and incredibly effective. And with a workflow that virtually eliminates false positives, LP professionals can act on alerts with confidence—knowing they are authentic and actionable.”
MobiBox and Animekey Partner to Bring Seamless Payments to Anime Fans in MENA Region
MobiBox has announced a strategic partnership with Animekey to support the anime streaming platform’s growth across the GCC region. This collaboration will enable Animekey to offer more accessible payment options via seamless telecom operator billing, enhancing the user experience for fans across MENA.
Powered by ComExperts, Animekey delivers a broad selection of on-demand anime content—from the latest releases to beloved classics—through a user-friendly interface and flexible subscription model. As anime continues to gain global traction, this partnership positions Animekey to better serve a growing audience with convenient, cross-device access and an expanding content library.
“Animekey’s community of anime fans keeps growing in the MENA region, and we’re backing their expansion with our MobiBox monetization platform. Our strength lies in helping premium services scale by providing seamless payment solutions, making it easier for more users to access and enjoy premium content.” – Hussein Taki, Managing Partner, MobiBox
“At AnimeKey, we’re not just building a platform — we’re shaping a universe where stories transcend borders, and fans are empowered to explore anime in its purest, most authentic form. This vision aligns closely with Saudi Arabia’s Vision 2030, as we strive to enrich cultural experiences, foster creativity, and elevate the Kingdom’s presence in the global entertainment landscape.” – Alkhattab Ali, Animekey by ComExperts
Syniverse Joins GSMA Open Gateway to Expand Enterprise Access to Mobile Networks
Syniverse has joined the GSMA Open Gateway initiative, a global program aimed at simplifying access to mobile network infrastructure through standardized APIs. As a new channel partner, Syniverse will help promote the adoption of open network APIs, enabling developers and businesses to build secure, scalable digital services more efficiently.
The GSMA Open Gateway, backed by 73 major mobile network operators and covering nearly 80% of global mobile connections, offers unified APIs for capabilities such as device location, SIM swap detection, and number verification. These tools support critical services in authentication, fraud prevention, and customer engagement, especially in sectors leveraging 5G and AI technologies.
“Joining GSMA Open Gateway positions Syniverse to give enterprises direct, programmatic access to mobile network capabilities that have traditionally required deeper network integration,” said Nathan Robbins, Vice President of Go-to-Market Strategy and Alliances of Syniverse. “As AI-driven services place new demands on connectivity, our role in this initiative allows customers to integrate with mobile infrastructure in a way that is faster, more secure, and built for scale.”
“We’re delighted to welcome Syniverse on board as an official GSMA Channel Partner,” said Henry Calvert, Head of Networks at the GSMA. “Syniverse has a wealth of experience in connecting global carriers and enterprises and we look forward to working with them to help enterprise developers digitally transform their businesses by utilizing the rich capabilities of 5G networks.”
Sinch and OneReach.ai Announce Strategic Partnership Bringing Customer Communication and Agentic AI to Businesses Globally
Sinch, a global leader in cloud communications, today announced a strategic partnership with OneReach.ai, a top-ranked provider in both the Forrester Wave and Gartner Magic Quadrant for Conversational AI. The collaboration will enable businesses worldwide to deploy advanced, agentic AI experiences across their most-used communication channels.
As AI adoption accelerates, the partnership merges Sinch’s global messaging, voice, and email infrastructure with OneReach.ai’s Generative Studio X (GSX)—an end-to-end platform for building and managing AI-native applications. Together, the two companies aim to simplify and scale intelligent customer engagement.
“At Sinch, we’re relentlessly focused on helping businesses create personalized, relevant, and timely experiences on the channels that matter most, “said Robert Gerstmann, Chief Evangelist, and Co-Founder at Sinch. “Our partnership with OneReach.ai expands on that mission – combining our intelligent global communications infrastructure with their powerful AI agent orchestration platform. This is one of many collaborations where Sinch is powering the next generation of agentic AI through our enterprise-grade architecture, scale, and global presence.”
“We chose to add Sinch as a partner to amplify the reach of our AI Agent Orchestration Platform, particularly given their global leadership in CPaaS and RCS” said Robb Wilson, CEO at OneReach.ai. “With GSX, we’re enabling enterprises to transform customer and employee experiences by combining our strengths in intelligent automation with Sinch’s strength in global communications infrastructure, offering unmatched flexibility in deploying sophisticated agentic solutions.”
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Tele2 once again named Europe’s Climate Leader by the Financial Times
Tele2 has been ranked number one in the prestigious Europe’s Climate Leaders 2025 list, affirming its position as a frontrunner in corporate climate action. The company earned an outstanding score of 87.5 out of 100, reflecting its strong performance in emissions reduction, transparency, and ambitious climate goals.
Between 2018 and 2023, Tele2 cut core emissions intensity (Scope 1 and 2) by 58.4%, with total emissions reductions reaching 99%. The ranking considers companies’ success in lowering greenhouse gas emissions from their own operations relative to revenue, transparency in reporting Scope 3 emissions, and broader sustainability strategies.
This recognition follows a series of accolades, including being named Sweden’s most sustainable company by TIME Magazine and Statista in June, and ranking 37th globally. Since 2019, Tele2 has reduced emissions from its own operations by 96%, and in 2022 became the first Swedish company to receive SBTi approval for its net-zero targets.
Being recognized as the number one company overall in Europe’s Climate Leaders 2025 ranking is a strong confirmation that our sustainability efforts are delivering real impact – showing that we are leading in sustainability in Sweden. We are proud of the progress we’ve made in reducing our climate footprint and driving positive change, says Erik Wottrich, Head of Sustainability at Tele2.
