Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
GMS Named Finalist for Switzerland’s Prestigious 2025 Export Award
GMS, a global leader in AI-powered communication solutions for Mobile Network Operators and enterprises, has been named one of three finalists for the 2025 Export Award by Switzerland Global Enterprise.
The award recognizes Swiss companies with outstanding success in international markets through innovation and distinctive value. Founded in 2006, GMS has grown significantly by offering secure, scalable communication services and partnering with top MNOs and major global enterprises, reinforcing its position as a key player in international telecom and tech sectors.
“As a Swiss company, GMS is honoured to be selected as a finalist for the 2025 Export Award by S-GE. We are proud to support businesses around the world in their efforts to improve operational efficiency and build trust between their brands and their customers,” said Charles Upchurch, CEO at GMS.
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CPaaS Revenue to Exceed $34bn Next Year, as AdTech Partnerships Drive Growth
A new study by Juniper Research projects that global revenue from Communications Platform-as-a-Service (CPaaS) will grow by 13% in 2026, rising from $30 billion in 2025. This growth is driven by CPaaS providers evolving their platforms beyond basic messaging and authentication services like OTPs. They are now positioning themselves as comprehensive customer interaction solutions, offering advanced tools such as campaign management and support for rich media messaging to better engage users.
The newly released research suite provides the most detailed analysis of the Communications Platform-as-a-Service (CPaaS) market to date. It includes extensive market analysis and five-year forecasts covering over 60 countries, with more than 260,000 market statistics. The suite also features a ‘Competitor Leaderboard’ to evaluate key players and offers a thorough examination of current trends and future opportunities in the CPaaS space.
Research author Molly Gatford commented: “We advise CPaaS platform vendors that they must be able to verify customers’ ability to receive messages via rich communication services (RCS) or over-the-top (OTT) apps before broad implementation. Failing to do so will harm the tool’s reputation by providing a solution that does not work for all users.”
Messagenius at Seatrade Cruise Global 2025: Redefining Onboard Communication Solutions
On April 7th, Messagenius participated in Seatrade Cruise Global 2025 in Miami, joining thousands of professionals to celebrate the event’s 40th anniversary. The conference brought together cruise industry experts to explore emerging trends, technologies, and innovations shaping the sector’s future.
Messagenius showcased its self-hosted messaging platform in the Tech Zone, a dynamic space co-hosted with nevetal that featured cutting-edge maritime solutions. The platform is designed to address critical challenges in onboard communications, emphasizing long-term operational efficiency and improved guest experiences amid the cruise industry’s evolving IT landscape.
Meanwhile, Messagenius’ Chief Revenue Officer and Co-founder, Luigi Fidelio, took part in the Tech Showcase Pitch Challenge during Tech Day. This segment spotlighted the latest innovations in AI, connectivity, digital standardization, and tech-driven crew management.
In his presentation, Luigi emphasized Messagenius’ role in elevating onboard experiences through dependable communication solutions that function without relying on satellite connections. He also demonstrated several key features tailored to enhance guest engagement, including dedicated concierge channels, targeted broadcast messaging, emergency alerts, and seamless instant messaging integrated directly into existing cruise line apps.
Proofpoint Unveils Industry’s First and Only Unified Solution to Reduce Costs and Cyber Risk Across the Expanding Workspace
Proofpoint, Inc. has announced the global launch of Proofpoint Prime Threat Protection, a comprehensive cybersecurity solution designed with a human-centric approach. This new offering unifies several critical threat defense tools—such as protection against multistage digital attacks, impersonation threats, and risk-based employee guidance—into a single, integrated platform.
Aimed at addressing the challenges of fragmented and reactive cybersecurity systems, Proofpoint Prime streamlines threat defense and human risk management. It delivers real-time threat detection, automated response, and behavior-based training across various digital communication channels. The solution is designed to reduce operational costs, speed up response times, and prepare security teams for a future driven by AI-powered automation.
“The most damaging attacks continue to target people, and security teams are overwhelmed by siloed software, scattered threat signals, and rising costs,” said Darren Lee, executive vice president and general manager, Threat Protection Group at Proofpoint. “Today’s collaboration landscape demands an adaptive approach. With Proofpoint Prime, organisations no longer need to stitch together dozens of disconnected detection and response tools and employee education. It integrates protection across multiple channels and attack stages, providing organisations a level of protection and peace of mind that is unmatched in the industry.”
Shush Inc.’s Sherlock Platform now supports TS.43-compliant Silent Authentication via EAP-AKA
Shush Inc. has announced that its Sherlock platform now supports Silent Authentication via EAP-AKA, in compliance with the GSMA’s TS.43 Release 11 standard. This development enables seamless and secure device authentication across Wi-Fi, cellular networks, apps, and browsers, offering Mobile Network Operators (MNOs) and third-party applications a consistent and high-performing authentication experience.
While the TS.43 Release 11 standard provides a technical foundation for network authentication, MNOs have struggled to find viable monetization strategies. Shush addresses this by offering integration with Sherlock’s Authentication Server, which supports EAP-AKA for external apps. This allows MNOs to provide reliable and scalable authentication services, opening up new revenue opportunities while boosting user security and trust.
“Network Authentication via TS.43 Rel.11 Entitlement Server has the potential to be a game-changer for the mobile industry, offering unmatched security and flexibility,” said Henry Calvert, Head of Network at GSMA. “Shush’s Sherlock platform demonstrates how carriers can practically implement and monetize their authentication services using this standard, driving value for operators and confidence for customers.”
“Sherlock redefines device authentication by making it simple, seamless, silent, and universally accessible,” said Eddie DeCurtis, CEO and Co-Founder of Shush. “Our platform empowers carriers to unlock the full potential of TS.43, turning authentication into a strategic, fully monetized asset.”
Sinch Named an Essential App for HubSpot
Sinch has been recognized as an Essential App for HubSpot, marking a significant milestone in the companies’ strategic partnership. This recognition comes in conjunction with the launch of HubSpot’s new Custom Channels API, which allows seamless integration of communication tools like RCS, SMS, and MMS directly into the HubSpot Conversations Inbox.
As a launch partner, Sinch now enables businesses to manage all key communication channels—including email, chat, and social messaging—within a single, unified inbox, boosting efficiency and personalization in customer engagement. This co-innovation underscores Sinch’s commitment to transforming digital customer communications through its Digital Customer Communications Cloud.
“It’s a testament to our focus on bringing the best communications tools to businesses using HubSpot,” said Chris Thompson, VP, Ecosystems at Sinch. “Our product and partner teams have worked closely with HubSpot to create an inbox environment that meets the needs of today’s businesses. The partnership we have with HubSpot has led to opportunities like this, and we’re proud to play a key role in shaping the future of customer engagement.”
