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We take a weekly look at mobile and tech stories from around the world. Headlines include… GenAI spend on mobile messaging to reach $11bn globally by 2028, thanks to automated hyper-personalisation, MWC 2024: Your Insider’s Guide to the World’s Biggest Phone Tech Event, The App Store’s monopoly rents deter brands from mobile innovation and much more…

GenAI spend on mobile messaging to reach $11bn globally by 2028, thanks to automated hyper-personalisation

Telemedia Online

According to Juniper Research, enterprise expenditure on generative AI (GenAI) across mobile messaging channels is projected to soar by 1,250% over the next four years, reaching $830 million in 2024. The significant growth is anticipated to be driven primarily by the automation of content personalization, including marketing efforts and customer interactions through chatbots. GenAI, a subset of artificial intelligence (AI), is utilized in mobile messaging to introduce features such as conversation summarization, chatbot functionality, and the creation of highly personalized content for mobile marketing initiatives.

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MWC 2024: Your Insider’s Guide to the World’s Biggest Phone Tech Event


Mobile World Congress (MWC) in Barcelona is set to showcase the latest in mobile technology, with major tech companies unveiling new products. This year, attendees can expect new phone launches from brands like Nokia, TCL, and Honor, with Honor confirming the launch of its flagship Magic 6 Pro on Feb. 25. The event promises to offer a glimpse into the future of mobile technology, with exciting announcements and innovations anticipated.

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The App Store’s monopoly rents deter brands from mobile innovation

The Drum

Apple’s stance on complying with the new Digital Markets Act (DMA) has raised concerns, with critics arguing that the company is striving to maintain its dominance and extract monopoly rents from businesses and consumers. Despite representing only 33% of the European mobile phone market, iPhones play a crucial role in enabling brands to reach customers, particularly those with higher spending power. Given that consumers spend an average of three hours and 46 minutes daily on their phones globally, iOS users, who tend to be higher earners, present lucrative opportunities for businesses. Therefore, Apple’s compliance plans are being closely scrutinized to ensure fair competition and consumer protection in the digital marketplace.

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rSIM tackles IoT access disruptions with world-first network switching

Tech EU

CSL Group has introduced rSIM, an innovative solution designed to address critical connectivity outages faced by Mobile Network Operators (MNOs) during network upgrades. This real-time solution aims to minimize disruptions caused by unplanned downtime, which can leave customers disconnected and affect essential services like health and transportation. Developed in partnership with global operators Deutsche Telekom IoT and Tele2 IoT, the rSIM (Resilient SIM) utilizes patented technology to autonomously monitor network connectivity and switch providers when disruptions occur. This proactive approach aims to ensure continuous connectivity for IoT devices and mobile internet, reducing the risk of disconnection during outages.

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Apple might be supporting RCS on the iPhone to comply with Chinese regulation

9to5 Google

Apple’s unexpected announcement to support the Rich Communications Services (RCS) Universal Profile on iOS in 2024 has sparked speculation regarding its motivations. Tech analyst John Gruber suggests that the decision may be influenced by upcoming regulations in China, aimed at strengthening end-network collaboration to support the large-scale development of 5G messaging. Gruber, citing sources at Apple, suggests that iOS support for RCS may be driven by the need to comply with these regulations in China.

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Can Mobile Gaming Ever Compete With The PC Experience?


The traditional debate between PC and console gaming enthusiasts has shifted to include mobile gaming in 2024. While mobile gaming was once dismissed, technological advancements have led to a significant change in perception. Gamers are now seriously considering whether mobile gaming can rival PC gaming.  PC gaming offers unparalleled experiences with specialized equipment and a vast game library, but it ties players to their desks. Mobile gaming, on the other hand, allows for gaming on the go, offering convenience and accessibility previously unmatched by traditional platforms. Smartphones have evolved to support impressive graphics and sound quality, along with a vast array of games available on app stores. This expansion has allowed gamers to enjoy high-quality gaming experiences without the need for a separate gaming console, as smartphones are portable and can be carried anywhere.

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Samsung’s mobile AI journey ‘just getting started’: TM Roh

Korean Economic Daily

Samsung Electronics Co. is positioning the Galaxy S24 series as more than just an upgrade to previous flagship models; it’s heralding it as the dawn of a new era in mobile artificial intelligence (AI). TM Roh, president of Samsung’s mobile eXperience division, touted the S24 series as “the world’s first AI phone,” boasting various on-device AI functions. Roh reflected on the development process, describing it as both laborious and rewarding. He emphasized AI as the most transformative technology of the century and highlighted the Galaxy S24 series as a significant milestone in his career.

“As an engineer, I have witnessed many examples of incredible innovations, but AI is the most transformative technology of the century,” he said in an in-house contributing article on Wednesday. “Developing the Galaxy S24 series has been the most rewarding period of my career.”

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Social media platforms and search engines still littered with scam ads – Which?


A recent report by Which? highlights the prevalence of fraudulent advertising on social media platforms and search engines in the UK, despite efforts to combat the issue. The watchdog discovered various scam adverts, including copycats of major brands, investment scams, and ads falsely using celebrity identities. The investigation covered platforms like Facebook, Instagram, TikTok, Twitter (now X), YouTube, Google, and Bing. The findings come even after the passing of the Online Safety Act, which aims to regulate online content, indicating a need for stronger enforcement measures.

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