“Not all users are the same, so communications shouldn’t be either. Every channel has a different dynamic and purpose, and the more channels a brand uses, the more potential users it can also reach,” says Katerina Matthaiou, product innovation director at Upstream.

Matthaiou adds, “However, RCS has a clear advantage when the aim of the campaign strategy is to engage with consumers in highly interactive and visual ways. RCS messaging is a game-changer for boosting brand awareness, improving customer service and support as well as converting users and lead generation.”

“At the back of Digital acceleration, consumer demand for banking services through their mobile phones, has increased significantly, accessing their account from anywhere 24/7,” said Nitin Singhal, MD, Sinch, India. “People have less time than ever to call their bank or go into a branch and many, especially younger generations, prefer the convenience of mobile banking to in-person banking, yet banks are not always answering this demand yet by making mobile banking a true two-way communications process. Most banks now provide online services, but our survey shows that they can do far more to engage with customers and differentiate themselves by providing secure, personalized, frictionless engagement with their customers so they can access more than just their account balance or make a payment.

Many banks have started the process to becoming customer-centric digital banks that appeal to today’s consumers. But it is only when they partner with a reliable communication solution (CPaaS) provider, to improve both customer engagement and trust and provide secure technologies across communications channels their customers prefer and are familiar with, that banks improve the real customer experience consumers are clearly asking for.”

While One Login will only cover government services, DCMS is also moving forward with development of a “digital identity and attributes trust framework” under the Office for Digital Identities and Attributes, created in March. An alpha version of the framework was released almost exactly a year ago – and in June 2022 DCMS published the beta version.

“Over the past 18 months, we have worked with over 250 organisations across civil society, industry, standards bodies, and academia to test whether we’ve got these rules and standards right,” said then-minister for digital Julia Lopez in her foreword.

“We will use sandboxes and live market testing to ensure that the trust framework is fit for use in the real world. Testing during the beta phase will also allow industry to show consumers how trustworthy digital identity and attribute products can benefit them by offering simple and secure ways for people to prove things about themselves,” she added.

This piece also explains the importance of fighting fraud in the mVAS vertical and how to combat deceitful schemes. It also includes interviews with anti-fraud companies that deal with scammers in mobile content.

Q: What makes fraud in mVAS different from fraud in other niches? Are there any specifics in mobile content fraud? Is it easier or harder to fight fraud in mVAS than in other niches?

Evina’s Lilit Melikyan: The mVAS market, being a highly efficient market with optimized billing flows, attracts the most sophisticated cybercriminals. For this reason, it requires equally sophisticated high technology that is continuously kept up-to-date in real-time to protect mVAS payments. This is the price to pay for such an amazing payment system with the high conversion rates it offers.

Today’s children have grown up in a world of instant and on-demand technology, with information, influencers and entertainment just a touch away. How they learn, interact, and communicate is fundamentally different to any previous generation. For businesses this means Generation Alpha is a catalyst for change.

Meeting new expectations means accelerating digitalization, and placing new standards of customer experience at the heart of transformation. To serve the customer of the future this transformation must start now. Here we reflect on our latest research, exploring the habits and expectations of Gen Alpha to uncover how organizations can build the digital foundations they need now, and in the future.

Read more…

“Thanks to the continued expansion of our direct connectivity in Argentina, we have never been in a better position to help companies reach their customers in the right way. In such a saturated market, a strong commitment to the customer becomes imperative to achieving success, whether as a local or international company,” said Carlos Losada, Mitto’s Regional Director for LATAM.

A statement from CATEL noted: “imowi is the first national cooperative mobile phone provider with nationwide reach, the fourth carrier in Argentina… With Mitto as a partner, international brands will be able to successfully and positively connect with their customers and offer them a reliable and optimal A2P experience.”

In a recent Cheetah Digital-hosted webinar, Teresa Sperti, Founder and Director, Arktic Fox said she doesn’t find the results surprising at all.

“Over time, there has been an erosion in the level of trust for social platforms,” she points out. “As a whole, this has led consumers to be increasingly wary about the information they provide on these platforms and how their data is being utilised.”

“From a data privacy point of view, consumers’ expectations are changing broadly,” Teresa adds. “Consumers are less trusting of brands when it comes to providing data. They don’t believe brands can be trusted to protect personal data or utilise it effectively. As a result, we’re seeing a wave of greater skepticism from consumers as a whole.”