“The new VOX Solutions brand and logo stands for limitless flexibility and innovation, two characteristics at the core of the industry’s success. With this change in structure and repositioning, VOX Solutions is better aligned than ever to bring voice and messaging into the future and to become the leading one-stop-shop and trusted partner of CSPs and enterprise worldwide looking for innovative telecom solutions” said Ehsan Ahmadi, founder and CEO of VOX.

Upstream is taking a huge step towards the e-commence sector, planning to provide marketing automation solutions to some of the top e-commerce companies in Brazil. With the acquisition of new e-commerce clients and projects in the country, the company is looking for professionals to reinforce strategic areas. Right now, Upstream is increasing its workforce in Brazil by 40%, while expecting its team in the São Paulo and Rio de Janeiro offices to grow by 100% by the end of the year.

“Our business in Brazil is growing rapidly and that means that our local team will grow accordingly. We believe in the power of the Brazilian market, as for the past 4 years we have seen very promising growth rates year on year. With the expansion in e-commerce, we are expecting our operations in the country to grow more than 20% annually,” says Dimitris Maniatis, Upstream’s CEO.

Currently, there are four distinct personas among Filipino consumers that brands must consider in making sure that their CX strategies are tailor-fit for the local market.

These include affluent hybrid shoppers (45%) who use digital and human channels interchangeably, reserved high touch seekers (26%) inclined to human touchpoints, neutrals (17%) who remain hesitant to switch among touchpoints, and younger low-touch digital natives (12%) who opt for digital CX.

“The study’s findings highlight that a cookie-cutter approach in delivering superior CX is no longer effective when dealing with specific consumer personas, each with different needs and expectations from the businesses they interact with,” Infobip said.

David Creasey-Benjamin, Future Messaging Evangelist at imimobile (now part of Webex), said: “Businesses should consider getting the WhatsApp Business API because it is getting easier to get set up. The changes at WhatsApp – the pricing and the type of communications allowed, make it easier for businesses to connect and build brand awareness with their customers. 

“It is the right time. You can click from an ad into a WhatsApp conversation. You can do personalised promotions with quick replies, up-sell products using list menus, share updates with newsletters, and more. WhatsApp allows businesses to deliver an interactive experience to their customers while providing a secure and trusted conversation.”

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Sender identity is the root of much of the concerns surrounding fraud and customer experience but changing an established technical framework has proven difficult. Regulatory pressure and solutions are now driving new approaches to limit fraud such as smishing, spam and other unsolicited communications.

During the Messaging & SMS World Session, “Identity in Messaging Solutions are Emerging – How Will the Industry Change?” iconectiv’s SVP of Corporate and Business Development Chris Drake will be joining other industry professionals to discuss emergent technologies and solutions, and the impact they will have on the industry. With multiple technologies and solutions emerging for messaging – from STIR to Registries – the session will also explore several topics, including:

Mavenir, the Network Software Provider building the future of networks with cloud-native software that runs on any cloud and transforms the way the world connects, in collaboration with the Rural Independent Network Alliance (RINA Wireless), leading provider of technology services across rural wireless carriers in the United States, is deploying a 5G upgradable mobile core architecture that supports existing 4G customers and provides a platform for a cost-efficient, low-touch, flexible path to a 5G SA network.

Ashok Khuntia, Mavenir’s GM and EVP Packet Compute, said, “We are extremely pleased to be working with RINA Wireless on this network upgrade project. Our focus here is to enable RINA Wireless to deploy future-proof cloud-enabled technology bringing reliable, cost-effective service and new connectivity to underserved rural America.”

Allen Bennion, RINA Wireless, Chief Operating Officer, said, “It is a great experience to work with the Mavenir team, they are committed to deliver an EPC that allows us to use open interfaces we can leverage to expand the number of regional carriers connected to our core.”

“We are consistently hearing from consumers that quality customer support is their biggest priority when it comes to conversing with brands. This is especially true with banks as consumers have greater demands and are even more particular with their financial interactions. It’s clear that brands need to continue to evolve how they communicate with their customers to ensure a positive experience,” said Andrea Giacomini, CEO of Mitto. “By partnering with the right solutions provider, financial institutions can access technology that enables them to interact with customers on their preferred channels, support real-time interactions and ensure quick response times, which our survey indicated to be top consumer preferences in delivering a positive customer experience.”