Find out the week’s top mobile stories from around the world.
This week.. Apple hit with antitrust complaint in France over plans to change privacy settings, WhatsApp is now delivering roughly 100 billion messages a day, why the humble text message is a key campaign tool and much more.
Apple hit with antitrust complaint in France over plans to change privacy settings
Mobile Marketer
Advertising companies and publishers in France filed a complaint with the country’s competition authority against Apple, claiming that the iPhone maker’s planned privacy changes are anticompetitive, The Wall Street Journal reported. Apple early next year will update its mobile operating software to force apps to obtain opt-in consent from people to share an identifier used for ad targeting and measuring campaign performance.
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WhatsApp is now delivering roughly 100 billion messages a day
TechCrunch
WhatsApp,  the popular instant messaging app owned by Facebook,  is now delivering roughly 100 billion messages a day, the company’s chief executive Mark Zuckerberg said at the quarterly earnings call Thursday.
For some perspective, users exchanged 100 billion messages on WhatsApp last New Year’s Eve. That is the day when WhatsApp tops its engagement figures, and as many of you may remember, also the time when the service customarily suffered glitches in the past years. (No outage on last New Year’s Eve!)
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Why the humble text message is a key campaign tool
BBC
“I spend a lot of time doing Zoom town halls,” says Melissa Watson, a schoolteacher and army veteran standing for Congress in South Carolina.
Her district is mostly rural, and pandemic restrictions have limited her ability to knock on doors. South Carolina shut down non-essential businesses on 1 April, and then implemented a state-wide home-or-work order on 7 April. Apart from a few exceptions, like necessary shopping or outdoor exercise, residents had to stay at home unless they were working.
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Nokia and Vodacom ramp up 5G expansion plans in South Africa
ITP Net
South African mobile network operator, Vodacom, has announced that it will work with Nokia to expand its 5G networks, to increase the reach of its mobile and fixed wireless access services.
Nokia is enabling ultra-fast 5G services for Vodacom South Africa’s customers by deploying its 5G radio, core and fixed network solutions across Vodacom’s network. Vodacom will use Nokia’s 2G, 3G, 4G and fibre access networks, as well as 5G fixed wireless access (FWA) and mobile broadband services.
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The Mobile Payment Technologies Market Is Driven By Government Initiatives To Promote A Cashless Economy
EIN
The global mobile payment technologies market is expected to grow from $49.1 billion in 2019 to $65.9 billion in 2020 at a compound annual growth rate (CAGR) of 34.2%. The growth of this market is mainly due to patient’s fear of spreading COVID-19 by exchange of cash notes. COVID-19 is continuously on the mind of customers which resulted in increased use of contactless and digital payments, thus driving the mobile technologies market. The global mobile payment technologies market is then expected to recover and grow at a CAGR of 34.2% from 2021 and reach $158.8 billion in 2023.
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The Amusing Future of Mobile Payments and Gambling
Native News
With the increasing drive for the mobile revolution, payments and transactions have become a click away.
Who would ever imagine back in the 90’s, that there would be an end to the long waiting queues? And there would be a denouement to the tiring fuzz and buzz at these waiting stations?
From paying for a sumptuous meal to expending for poker online. You hold the keys to a concise and leisurely world in the palm of your hand.
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The future of IoT: 5 major predictions for 2021
Tech Republic
It remains unclear when offices will reopen, if remote work will become standard, along with other common lifestyle practices that dramatically changed during the coronavirus pandemic. But the factors that necessitated a swift digital transformation and the accompanying machinations were merely coating the surface. Looking at how our work lives will change, Forrester released its Predictions 2021: Internet of Things (IoT) on Wednesday.
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India ranks 131 in global mobile internet speeds: Here’s why ..
Times Of India
Mobile users in India have mostly forgotten to keep a check as to how much data they are spending, thanks to cheap unlimited data plans . In fact, India has the cheapest mobile internet plans in the world. Getting 2GB of 4G data per day by spending less than $5 a month is standard in the country. You can even get 3GB data per day if you decide to spend just $1 more monthly.
Super affordable mobile internet is one of the key highlights in the digital journey of India. While you may struggle to finish 2GB or 3GB mobile internet data on a daily basis there is no denying that you still need to connect to a reliable Wi-Fi connection while playing games or watching high-resolution videos. This is because there may be ample mobile data but the speed is limited.
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AA/WARC Q2 2020 Expenditure Report – the industry reacts
Mobile Marketing Magazine
Following the release of the latest UK ad spend figures from the Advertising Association and WARC, the industry shares its thoughts on the news that Q2 2020 was the worst ever quarter recorded for the UK’s advertising industry
“The short-term outlook is extremely challenging, but we share the longer-term optimism that the market will return to growth, even if the full recovery takes up until 2022. The recovery and growth of OOH as a channel is testament to how OOH will continue to engage and inform mass audiences, as we navigate through COVID-19.
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