Nick Millward, VP Europe at mGage, shares key findings from their new consumer survey on mobile messaging and the consumer state of mind, during a keynote address during the MEF sessions in Barcelona’s UNMWC.
The research highlighted that 97% of people said they use some form of mobile messaging. It also demonstrated that SMS is still very much the dominant channel for B2C and C2B communications.
Though in the eye of the consumer it did reveal that SMS still does have its limitations in terms of richness of content, verification and security. With this discovery it’s clear that RCS has a real potential to deliver growth and innovation for brands by offering this rich feature led messaging as well as address what consumers would like to see.
Watch the full presentation below
MWC 2020 may have been rightfully cancelled, but with many MEF Members were still in Barcelona to hold meetings, catch up with colleagues and discuss the issues facing the Global telco ecosystem, MEF created a line-up of sessions across our programmes. MEF Members – log in now to watch the presentations and download the slides.