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Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Tata Communications expects IoT business to vault 10x

‘Challenge lies in getting the ecosystem to deliver devices matching the scale’
Tata Communications’ bet on creating the world’s largest network of Internet of Things (IoT) in India is starting to pay off as initial investments have started translating into large commercial deployments.

That growth in place, the company expects the IoT business to grow 10 fold in the next one year.

“I think that the market is now in a phase where clients have tested out everything. They’re willing to accept the new things coming in and are starting to see the benefits. In terms of devices, I am looking at 10x growth, and revenues will be more or less in line,” VS Shridhar, Senior V-P and head, Internet of Things at Tata Communications, told BusinessLine.

According to Shridhar, the company is at a stage where CEOs of client companies are actually driving IoT implementations asking for quick deployment. Now, the challenge lies in getting the IoT ecosystem ready to deliver devices at that scale.

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Route Mobile receives the ‘Fastest Growing Indian Technology and Telecom Company’ award in the UK

Route Mobile, a Tier 1 Cloud Communications Platform service provider, is proud to announce its recognition as the fastest growing Indian Technology and Telecom company in the UK at the highly coveted ‘India meets Britain Tracker 2019’.

The report reveals the names of the Indian companies that remain integral to the long-term growth of the UK economy.

The ‘India Meets Britain Tracker 2019’, released annually by professional services major Grant Thornton in collaboration with the Confederation of Indian Industry (CII), has identified the fastest-growing Indian companies in Britain to conclude that Indian investment remains integral to post-Brexit growth in the UK.

Commenting on the achievement Mr. Rajdipkumar Gupta – MD & Group CEO, Route Mobile Ltd said “We are very honoured to receive the award from Mrs. Ruchi Ghanashyam, the Indian High Commissioner to the UK and Mr. Chandrajit Banerjee, Director General of CII. This recognition at the very early start of the year is extremely motivating and brings more drive within us. Winning awards like these will only make us determined to be more innovative every single day.”

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Neustar Names Gregg Galletta to Lead Data Strategy

Neustar, a trusted, neutral provider of real-time information services, today announced the appointment of Gregg Galletta as Vice President of Data Strategy. Galletta will lead the overall data strategy which fuels Neustar’s Identity Resolution solutions, including the OneID platform. He will report to Neustar Senior Vice President, Chief Data and Analytics Officer, Venkat Achanta.

“Accurately identifying consumers at scale both offline and online is a big challenge for brands,” said Achanta. “Galletta’s experience in launching innovative identity and data products brings immense value not only to Neustar but to the brands we work with who are in need of actionable identity intelligence.”

In addition to leading the overall data strategy for Neustar’s Identity Resolution solutions, Galletta will help to expand the company’s authoritative identity and attribution platform connecting people, places and things as part of Neustar’s Data Analytics organization.

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Vonage Delivers Advanced Healthcare Solutions with Nexmo

World-renowned cloud communications leader Vonage recently launched a new Enterprise Service package for the Healthcare industry. The solution, delivered through the Nexmo platform for Vonage APIs, is designed to support healthcare companies with APIs that adhere to the strictest healthcare guidelines. This new addition to the global Enterprise Plan for Nexmo will provide healthcare businesses with consultative and developmental support. There will also be SLAs available to create custom solutions for secure and compliant patient care.

Healthcare experts around the globe currently rely on Vonage’s Nexmo technology to connect with patients through real-time voice, SMS and video. The APIs available integrate with the tools that healthcare professionals use every day, along with specialist services. These tools include Nexmo’s Verify API for two-factor authentication and the OpenTok Live Video API. The Live Video API provides telehealth solutions via a HIPAA complaint real-time video platform.

According to the Senior Vice President of Sales for Nexmo, Eric Le Guiniec, the introduction of the Nexmo Enterprise plan for the healthcare market will enable the company to provide enterprise-level cloud solutions for customers, while reducing the pain points typically associated with healthcare undertakings.

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RCS: who’s getting the message?

What are the biggest challenges and opportunities that brands are facing rolling out RCS on a mass scale? Nick Lane, Chief Insight Analyst at Mobilesquared takes a look

With 67% of the world’s population expected to own a mobile device by 2019, mobile surpasses any other platform for digital advertising. It is, therefore, no surprise that 75% of a brand’s marketing budget is currently spent on mobile advertising.

Many brands will soon be turning to Rich Communication Services (RCS) as a better way to engage with their customers with expectations around the platform gaining significant momentum over the past couple of years.

Combining the power and effectiveness of SMS, the engagement and interaction of over-the-top (OTT) messaging apps such as WhatsApp, and the functionality and richness of an app, RCS seems the perfect marketing approach for brands.

Despite its potential for brands, and the monetary value for the operators is palpable, the uptake of RCS has so far been slow, with a total spend on RCS at just $181.12 million forecast for 2019.

However, this number is set to rise to $18.04 billion by 2023, so why are so few using it and where will the sudden flourish of adoption and implementation come from?

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Matija Razem of Infobip on Ways to Enhance Operators SMS and RCS Business

At the recently concluded GSMA WAS#9 event which took place in Kuala Lumpur, Tara Neal, Executive Editor of The Fast Mode spoke to Matija Razem, VP Business Development of Infobip, a global cloud communications company for businesses and a leader in omni-channel engagement. The company enables businesses to deliver messages across any channel, any device anywhere in the world, allowing enterprises to continuously keep in touch with their customers.

Matija discussed among others the trends in the Operator messaging market, the challenges faced by Operators in this segment and ways Operators are enhancing the monetization of their messaging traffic. He touches on the fragmentation in the messaging market, the importance of inter-Operator collaboration and the rise of Rich Communication Services (RCS) as the way forward for Operator messaging business.

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