What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…
Online video library AnyClip has handed PubMatic an agreement to monetise its inventory via programmatic advertising. This covers sites such as International Business Times.
AnyClip uses artificial intelligence (AI) and image recognition to search clip content from publishers, film studios and sports teams. It can use this intelligence to deliver a contextually appropriate video clip and accompanying ad.
Asaf Dan, chief operating officer of AnyClip, said: “PubMatic has continuously demonstrated its advanced functionality, interface and customer service for publisher revenue automation, maximising yields for desktop and mobile video.”
Consumers are learning that there’s more to online shopping than a quick checkout, says a new study by MYPINPAD.
The research highlights included:
- 40% of respondents would like to use cardholder PIN to authenticate online
- 50% would like to use PIN and biometrics
- 2% believe transaction speed is more important than security
- Just under one in three said they have been a victim of online fraud
David Poole, Business Development Director at MYPINPAD, said: “This research highlights the need for banks, retail, payment and card schemes to strike a better balance between user experience and security. Multi-factor authentication and transparency are key to winning consumer trust.”
Italy’s TIM has agreed what it calls a ‘first of its kind’ Olympic Games partnership focused on mobile TV.
It’s teamed up with Discovery to co-brand with the Olympic Rings and offer customers access to a 24/7 news and highlights channel with exclusive short-form content. Programming will also include exclusive VR and AR content, including a 360° experience and over 30 additional feeds.
This will start during the 2018-20 Olympic cycle – from the Olympic Winter Games in PyeongChang in February.
Every customer using Huawei’s mobile money service platform across Africa can now send or receive remittances via WorldRemit.
This follows a partnership between the two companies agreed at the Mobile 360 conference in Dar es Salaam. Over 100 million people currently use Huawei’s platform.
Huawei delivers basic banking transactions in developing countries via both smartphones and basic handsets. WorldRemit processes 74 per cent of all international transfers to mobile money accounts coming from money transfer operators.
“International remittance is a very important mobile money service in Africa, and our partnership with WorldRemit will bring international remittances directly to Huawei’s customers across the continent,” said David Chen, VP of Huawei Southern Africa.
Two of the world’s biggest MNOs are targeting an IoT rollout across three continents – Asia, Europe and Africa.
China Telecom and Orange will offer enterprise customers the chance to deploy IoT and Machine-to-Machine (M2M) services across each other’s networks. The partners will cooperate commercially and technically to create new service models that support global IoT opportunities.
Karsten Selle, Vice President, Finance & Administration of Orange Mobile Enterprise, said, “Orange Business Services is always striving for innovative solutions to respond to the global needs of its customers. With this extended footprint in Asia, we further strengthen our IoT and data analytics offering, Datavenue.”
Video ad specialist SpotX has unveiled the Advanced Solutions Group to help advertisers and media owners plan their advertising strategies.
The new arm will provide technical and operational assistance to companies trying to navigate the merger of linear TV and digital video platforms.
The group will be led by Allen Klosowski, who joined SpotX in 2013. He said: “Audiences are fragmenting. Our customers face significant challenges in transitioning to cross-screen monetisation. SpotX’s advanced ad serving tools enable dynamic ad insertion, podding and Audience Lock data protection to help media owners maximise revenue across all screens.”