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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry.

This week Gillian Hughes, VP of Corporate Sales introduces Veoo.

What does your company do?

Our tagline is ‘all things mobile,’ and as a global mobile consultancy and leading provider of mobile messaging solutions, we provide a one-stop shop for our customers around the world who are looking to implement mobile strategies. With a host of mobile services on offer, such as mobile marketing, two factor authentication, SMS notifications and our groundbreaking new Mobile Wallet solution (launched just last week), we are pushing new boundaries and challenging the status quo in the mobile industry.

When did Veoo launch and what growth have you seen?

We launched in 2011 and have doubled in size every year since. In fact, in the last 12 months, Veoo has tripled in size, growing from £4 million to £13 million, and we are expecting to reach £26 million by the end of this year.

Veoo has a strong pedigree in the mobile payments industry and today, facilitates communication and billing to millions of mobile users globally. We are a highly tenacious business and as a result, we are expanding rapidly and growing our global footprint. Today, we have offices in the UK, Ireland, Cyprus, Ukraine, Bulgaria, Russia and Hungary.

Whero-imghat are your main goals?

Currently, our goal is to expand our presence and to that effect, we are opening a new office this year in the Philippines, as well as in the US, Singapore and Canada. I think it is safe to say that we are a highly innovative company that never stands still, and at Veoo we are constantly exploring new avenues, products and services. I strongly believe that Veoo views the mobile world differently and as a result, the customer experience is first class.

Where do you see yourselves in three years’ time?

The mobile industry is changing rapidly and we believe that the future of mobile and mobile usage will be all about data rather than voice. In fact, at Veoo we will be producing our own data SIMs as part of our mission to shape the future of communications.

What aspect of mobile is most exciting to you right now?

The developments that we are seeing in the mobile wallet arena are very exciting, with the introduction of Apple Wallet and Android Pay providing not only a payment mechanism, but serving up new ways for marketers and brands to engage with their mobile customers.

We have literally just launched our own Mobile Wallet solution, which harnesses Apple Wallet and Android Pay app functionality to provide marketers and brands with a new way to create and deliver branded content like offers, coupons and loyalty cards to their customer base, across virtually every online and offline channel. Simultaneously, it leverages native communication functionality within Apple Wallet and Android Pay, therefore enabling marketers and brands to deliver time or location-sensitive prompts directly to customers’ mobile devices; similar to push notifications but without the need for consumers to download an app. Quite frankly, I believe that this type of technology will revolutionise the way we market to our customers.

What’s the most critical issue that will hit mobile within the next 12 months?

As mobile wallet adoption continues to rise, ‘mobilised’ offers and coupons give brands and retailers the opportunity to grow their customer relationships, therefore it is critical that these organisations get on board, otherwise they may find themselves being left behind. Mobile wallets also add a new dynamic to existing mobile strategies, and offer marketers a powerful tool with which to drive and track in-store traffic and incremental sales.

Gillian HughesGillian Hughes

VP Corporate Sales


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Our Mobile Wallet solution not only provides a more streamlined and simplified way for consumers to organise offers and loyalty cards, ensuring that they never have to worry about forgetting to bring physical versions of this content in-store ever again, but it also provides marketers with trackable, updatable and location-aware content that is standardised by Apple and Google.

These mobile wallets were built to help brands drive in-store visits, redemptions and ROI, and statistics suggest that the vast majority of customers say their opinion of a brand would improve if given opportunities to save offers and loyalty cards to Apple Wallet and Android Pay.