85 per cent of consumers in Southeast Asia are comfortable shopping on mobile devices. That’s according to this recent research and infographic from e-commerce firm iprice.

There are however some bumps in the road.  67 per cent of respondents listed a “better payment method” as the most important  improvement to make mobile shopping a better experience.  Whilst the security and the trustworthiness of the seller were listed as other barriers to mobile shopping with 38.5 per cent of respondents indicating that both reasons were a cause for concern.