LAST UPDATED: MAY 2018

MEF does not represent or endorse the accuracy or reliability of any statement or other information displayed, uploaded or distributed by a Trust in Enterprise Messaging member.  MEF does not control or guarantee the accuracy, relevance, timeliness, or completeness of any member compliance with any laws or regulations.  You acknowledge that any reliance upon any such opinion, advice, statement, memorandum, or information shall be at your sole risk.

Further, the inclusion of the Trust in Enterprise Messaging Badge is not intended to endorse, recommend, or favour any views expressed, or commercial products or services offered by Trust in Enterprise Messaging members.

The trust in enterprise messaging badge is allocated on a good faith basis without warranties of any kind, either express or implied, including, without limitation, warranties of title or implied warranties of merchantability or fitness for a particular purpose.

Trust in Enterprise Messaging

As part of MEF’s Future of Messaging Programme, MEF is undertaking a Trust in Enterprise Messaging self-regulation service that provides a set of tools to build trust in enterprise messaging.

The Trust in Enterprise Messaging Badge is a digital logo distributed by MEF to all signatories of the Trust in Enterprise Messaging Code of Conduct to be displayed and promoted across the digital platforms and marketing materials of signatories as a recognised symbol of best practice and trust.

The Code of Conduct sets out a standard of behaviours, procedures and actions with the aim of establishing a standard of behaviours, procedures and actions for all signatories of the Code operating within the A2P SMS sector, in order to protect consumers, demonstrate ethical and commercial responsibility as well as to maximise value to all companies involved in the messaging ecosystem.  The Code does not address specifics of local laws or regulations.

Making a complaint to MEF

MEF takes very seriously any complaint related to the misuse of the Trust in Enterprise Messaging Badge or false certification to the Trust in Enterprise Messaging Programme.

If you wish to report an organisation claiming to be associated with the Trust in Enterprise Messaging programme, please email  with full details of the issue and how we can contact you.

A response to your complaint will be sent to you within 14 days.

MEF cannot guarantee a resolution or assume any liability, but it can help to facilitate dialogue between the parties involved and work towards a positive outcome.

About MEF’s Future of Messaging Programme

Established in 2015, MEF’s Future of Messaging Programme is a worldwide, cross-ecosystem approach to promote a competitive, fair and innovative market for mobile communication between businesses and consumers.

Programme participants represent different regions and stakeholder groups working collaboratively to:

  • Reduce the number and impact of industry-wide Application-2-Person (A2P) fraud incidents;
  • Produce and publish best practice frameworks, papers and tools to accelerate market clean-up and limit revenue leakage;
  • Educate enterprise messaging solution buyers about the threats and impacts of poor procurement processes with loose enterprise messaging requirements;
  • Build perceptions about enterprise messaging as a premium and trusted channel;

About MEF

Established in 2000, The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We provide our members with a global and cross-sector platform for networking, collaboration and advancing industry solutions.