Analyst Briefing: Juniper Research - A2P Messaging SMS, RCS & OTT – Business Messaging 2019-2023 - MEF

MEF’s latest analyst briefing featured Juniper Research Lead Analyst Sam Barker who shared an exclusive look at the findings of their A2P Messaging report covering 2019 – 2023 forecasts for SMS, RCS and OTT business messaging.

According the research, by 2023 RCS A2P will be worth $5billion to MNOS and OTT Business Messaging will be set to grow 750% over the next four years.

In the briefing session we take a deep dive into the research and gain insights and use cases for the verticals driving business messaging growth including banking and healthcare, get strategic recommendations and learn more about the addressable uses and monetisation potential across the sectors.

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Find out more about the MEF Future of Messaging Programme

Taking a cross-ecosystem approach, MEF’s Future of Messaging Programme brings together all stakeholders in the mobile messaging ecosystem, to achieve a common goal to promote and accelerate best practices in order to limit fraudulent behaviours and identify new opportunities for enterprise messaging.