The MEFFYS 2025

The 20th Annual MEFFYS Awards took place in Barcelona, celebrating 20 Years of Innovation in style. As we mark two decades of groundbreaking progress, we’ll reflect on the key milestones and achievements that have shaped the mobile industry, all while looking forward to the innovations driving the future.

MEFFYS 2025 Trailer

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Entry Rules

Meet the Winners

Categories

Content & Advertising

What has been the most innovative content or advertising service for mobile users in 2024?

Payment & Commerce

What has been the most innovative Mobile Payment service showcasing usability and security?

ID & Data

What has been the best innovation in the area of Authentication in the past 12 months?

Connectivity & Wholesale

What has been the most innovative solution for connectivity or global roaming this year?

Messaging Channels

What has been the most innovative messaging service enabling richer communication and engagement for mobile users?

Omnichannel Customer Experience

What has been the most impactful Omnichannel enterprise comms campaign this year?

Mobile Evolution

What has been the most groundbreaking advancement in mobile technology or networks in the past year?

Antifraud

What has been the best antifraud solution protecting mobile users and networks against emerging threats?

ESG

What initiative has made the greatest impact in advancing sustainability, social responsibility, or corporate governance in the mobile industry?

Special Award: Personal Contribution to the Mobile Ecosystem

The person who has distinguished themselves for their Contribution to the mobile ecosystem advancement. We’re looking for impactful innovations, significant collaborations and consistent consumer protection