MEF Data Posts Archive - Page 2 of 13

UK Males More Likely to Pay for Mobile Gaming

UK Males More Likely to Pay for Mobile Gaming Results of MEF's latest Consumer Survey reveal a clear distribution of spend between UK gamers, with males significantly more likely to pay for games - and spend more! Free mobile gaming still dominates for 51% of males and 63% of females.…

Myra BachtiarAugust 1, 2025

From Cash to Cashless: How South Africa is Leading the Mobile Payment Revolution

From Cash to Cashless: How South Africa is Leading the Mobile Payment Revolution The shift to mobile payments in South Africa isn't just a trend; it's a transformation. According to the latest MEF Consumer Survey, between 2020 and 2025, mobile payments for in-store purchases soared from 36% to 59%, a…

Myra BachtiarAugust 1, 2025

Indonesia: Five become Four, become Three

Indonesia: Five become Four, become Three Completion of the merger between Indonesia's two smallest mobile network operators (Smartfren and XL Axiata) in March this year has seen the market shrink from five operators to just three in less than 40 months. The new entity (XLSmart) will have approximately 27% market…

Myra BachtiarJuly 11, 2025

How do you feel about sharing your personal data with mobile apps and services?

Growing Confidence in Online Safety MEF's 11th Annual Consumer Survey tells an encouraging story about our evolving relationship with technology. Global confidence in online safety has jumped from 52% to 63% over just three years, and from 64% to 71% in the UK. This isn't just about getting comfortable with…

Myra BachtiarJuly 3, 2025

I am Concerned about The Following When Paying with My Mobile Phone

Rising Security Concerns Signal Key Risks & Opportunities For Mobile Payments Sector MEF's 11th Annual Consumer Survey shows concerns about payment security are rising, with 40% fearing stolen details in 2025 compared with 30% in 2021. Worries about unauthorised charges (38%), subscriptions (37%), and overbilling (34%) also grew - each…

Myra BachtiarJune 27, 2025

What are Your General Feelings About Artificial Intelligence?

Sentiment Towards AI Integrations Becoming More Positive Positivity towards the use of Artificial Intelligence is on the rise! Results from MEF's 11th Annual Consumer Survey show a clear growth over the past four years - from 28% in 2022 to 39% by 2025, signalling expanding market acceptance and opportunities for…

Myra BachtiarJune 27, 2025

Controls on Misleading News or Information

Canada Sees Progress in Combatting Misinformation MEF's 11th Annual Consumer Survey shows that belief in controls on misleading news and information has improved globally over the past three years - up 5 percentage points from 45% in 2023 to 50% by 2025. Canada is also part of this positive wave,…

Myra BachtiarJune 27, 2025

What are Your Thoughts on Adding Payments to Your Mobile Phone Bill?

43% of users now view Direct Carrier Billing as 'Safe & Secure' There has been a noticeable increase in consumer trust towards the safety and security of adding payments to our mobile phone bills over the last four years. According to MEF's 11th Annual Consumer Survey, 43% of people now…

Myra BachtiarJune 27, 2025

UK Males More Likely to Pay for Mobile Gaming

From Cash to Cashless: How South Africa is Leading the Mobile Payment Revolution

Indonesia: Five become Four, become Three

How do you feel about sharing your personal data with mobile apps and services?

I am Concerned about The Following When Paying with My Mobile Phone

What are Your General Feelings About Artificial Intelligence?

Controls on Misleading News or Information

What are Your Thoughts on Adding Payments to Your Mobile Phone Bill?

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We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy