53% of RCS MAUs can receive RBM

Over half of all RCS monthly active users (MAUs) will soon be accessible via RCS Business Messaging (RBM) – should brands choose to make more use of the channel. According to the latest research from MEF Data, there will be 1.22 billion RCS MAUs on all platforms by the end of this year of which 650 million will be covered by approximately 110 mobile network operators that have turned on RBM. In effect, that means a further 640 MNOs have yet to make a decision covering a further 573.3 million RCS MAUs.