- Pedro Carmo, VP Commercial Product Management EMEA & APAC – Sinch
Insights from Sinch and Beyond
- Gavin Patterson, Director of Data – MEF
Join this session to see the findings from MEF’s 2024 Business Messaging Survey and what it means for the uptake of RCS and WhatsApp across the Nordic markets
- Roberto Peretto, Sales Manager – Netnumber
- Ave Tüür, Procurement Specialist – Messente
- Anders Carlsson, A2P Business Manager – Tele2
- Tim Atkinson, Business Development – Google
Gain valuable insights from Tim Atkinson, Google, as he updates on the latest trends and innovations shaping today’s digital landscape
- Lisa Lundell, Head of Operator Sales & Parnterships Europe – Sinch
- David Creasy-Benjamin, Strategic Account Manager – Vonage
- Tõnis Kirsipuu, Head of Global Connectivity – Messente
Join Messente for a thought-provoking session exploring the current state of Rich Communication Services (RCS) adoption and whether it’s fallen behind in the race for messaging supremacy:
– What is needed for faster RCS/RBM adoption?
– What is the incentive for A2P aggregators and CPaaS providers to push for adoption?
– How does RCS/RBM compare to Whatsapp and Viber from enterprise standpoint?
- Asa Larsson, Regional Growth Lead and Senior Partner Manager – Infobip
How RCS and AI are playing a major role in the interaction between business and their customers
- James Williams, Vice President of Business Development – XConnect
- Mariola Knapik, Head of Carrier Operations & Messaging Business – Tele2
- Jelena Meduric, Global Business Development Director – Infobip
- Elisha Sudlow-Poole, Senior Research Analyst – Juniper Research
- Nick Millward, Advisor – MEF
Those of you reading this and close to the world of Business Messaging know full well just how powerful mobile digital channels can be in delivering concrete outcomes; whether you frame it ‘conversion’ or something else they deliver like nothing else out there, literally. Think the humble SMS; done right it gets the eyeballs of 98% of their recipients on your content, the vast majority within less than 5 minutes. 5.6 billion people globally have access to it. The sad fact though is that we as an industry are failing badly with way less than 10% of the 300+ million listed businesses globally using it. Come the end of this year, only 1% of medium and large businesses will be using WhatsApp Business Messaging – and that’s the fastest growing Business Messaging channel globally. Join this panel to get to the bottom of all this and hear how all is far from lost. We can turn things around and you’ll find out how from people working at the coalface of the industry.
- Jason Lunn, Global Connectivity, CPaaS – Cisco
- Gabriel Klefbom, Senior Account Manager – Arelion
- Stuart McBride, Director of Product Management – Enea
This session will address the growing concerns about A2P SMS commercial models, where significant discrepancies have led to suspicions. We will discuss the potential impacts of these practices, evaluate the credibility of these suspicions, and consider regulatory and market strategies to ensure transparency and fair competition.
- Johan Gustafsson, EVP Communications & Sustainability – Tele2
- Simen Skou, Global Product Manager Business Messaging Service – Telia
- Mariola Knapik, Head of Carrier Operations & Messaging Business – Tele2
- Guro Røed, Vice President Global Sales – LINK Mobility
- Anders Högsell, Head of Carrier Business & Wholesale – Tre Sverige
This session will explore strategies for boosting the adoption and usage of Application-to-Person (A2P) SMS and Rich Communication Services (RCS) in the Nordic market. Mobile operators will share insights on overcoming current challenges, leveraging local market trends, and implementing innovative solutions to enhance customer engagement and business communication through these channels. Anti-fraud measures are still an important part of stimulating the usage of these services, as security is a crucial factor for earning the trust of B2B companies and end users.
- Thomas Therkildsen, Senior Director, Global Business Development & Services – Syniverse
- Anders Carlsson, A2P Business Manager – Tele2 – The transition of the messaging market and user expectations
- Jason Lunn, Global Connectivity, CPaaS – Cisco
- Nick Millward, Advisor – MEF
Join Nick Millward and Jason Lunn on stage during the closing words to wrap up this remarkable event with insights, reflections on achievements and future goals.
