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Event details

Join us for an action-packed day of insights, discussions, and strategies at MEF’s Leadership Forum in Kuala Lumpur. Once again hosted at Sam Media’s beautiful office near KLCC Park,  we will bring together industry leaders and experts to explore key trends and innovations in the mobile and digital ecosystem. Here’s what’s in store:

  • Consumer Insights and Mobile Payments Trends: Kickstart the day with an engaging presentation on the latest findings from MEF’s Consumer Survey. Discover emerging trends in mobile payments and gain a regional market activity overview, supported by MCP Insight.
  • Building Effective Partnerships in DCB: Dive into a panel discussion focused on strategies for fostering strong relationships among Mobile Network Operators (MNOs), service providers, and other stakeholders. Learn best practices for collaboration and explore how partnerships drive innovation and sustainable revenue streams using Direct Carrier Billing (DCB).
  • Exploring Malaysia’s mVAS Market: Take a closer look at the vibrant Malaysian value-added services (mVAS) market. This session highlights popular content trends, effective marketing strategies, billing models, and user retention techniques that define this bustling mobile economy.
  • Customer Care in Digital Subscriptions: Discover the often-overlooked role of customer care in mobile content subscriptions. This session will highlight how data-driven approaches can enhance customer satisfaction, reduce churn, and create a seamless subscription lifecycle that prioritizes retention and proactive care.
  • RCS and the Future of Telecommunications in Southeast Asia: Uncover the transformative power of Rich Communication Services (RCS) in telecommunications, particularly in Southeast Asia. Learn how RCS enhances consumer engagement, drives innovation in business communications, and overcomes challenges like adoption, security, and interoperability.
  • Creating a Trusted Subscription Journey: Join members of MEF’s DCB, Content & Advertising Working Group and leading anti-fraud solution providers to explore strategies for building consumer trust in subscription services and ensuring secure, seamless journeys.
  • User Engagement as a KPI for Success: Conclude the day with a deep dive into user engagement as a critical KPI for mobile content subscription success. Explore strategies for boosting engagement through gamification, personalization, and dynamic experiences while driving growth and reducing churn.

Sponsors

Our Speakers

Anzelle Robertson

Anzelle Robertson

Program Director: DCB, Content & Advertising

MEF

Matt Ekram

Matt Ekram

Advisor

MEF

Pallavi Kudtarkar

Pallavi Kudtarkar

Executive Director

Globe Teleservices

Leon Dijksman

Leon Dijksman

COO

Sam Media

Alexis Bartelds

Alexis Bartelds

CEO & Founder

Sam Media

Frederico Rosato

Frederico Rosato

VP Asia

Digital Virgo

Dato' Henry Goh

Dato' Henry Goh

CEO & CO-FOUNDER

Macro Kiosk Berhad

Selvakumar Rajasekaran

Selvakumar Rajasekaran

Head of Enterprise Product & Marketing

Maxis Business

Eric Tiberghien

Eric Tiberghien

COO

Digital Virgo

Conor Devine

Conor Devine

Global Director of Business Development

Infobip

James Williams

James Williams

CEO

MrConnectivity

Jim Thomas

Jim Thomas

Regional Director, Asia

Empello

Kevin Henry

Kevin Henry

Head of Strategic Engagement

GSMA APAC

Abhijit Kulkarni

Abhijit Kulkarni

VP APAC

Telesign

Johan Affendi

Johan Affendi

Head of Business Technology, Enterprise Business Division

CelcomDigi

David Lotfi

David Lotfi

CEO

Evina

Open Event

Event Info

Date

23/01/2025

Time

09:00 – 17:00
+08

Type

Agenda

Join MEF’s Program Director; DCB, Content & Advertising, for an engaging insight into the key take outs from MEF’s latest Consumer Survey, with a focus on Mobile Payments trends, as well as a regional market activity overview supported by MCP Insight.

This panel discussion will explore strategies for building mutually beneficial relationships between Mobile Network Operators (MNOs), service providers, and other key stakeholders. Industry leaders will share insights on best practices for collaboration, overcoming common challenges, and leveraging partnerships to drive innovation and growth. Join us for an engaging session that highlights the power of effective partnerships in establishing sustainable revenue streams underpinned by DCB as a payment method.

Mobile Network Operator (MNO) APIs are revolutionizing financial services and digital commerce in Southeast Asia’s mobile-first economies. By enabling solutions in financial inclusion, secure transactions, and cross-border payments, MNO APIs empower underserved populations and small businesses. They enhance digital commerce through carrier billing, real-time payments, and location-based offers while mitigating fraud with tools like Two-Factor Authentication. Successes such as Cambodia’s surge in mobile wallet users and the Philippines’ $2B in API-powered remittances highlight their transformative impact, positioning MNO APIs as essential infrastructure for a secure, inclusive, and innovative digital economy.

SMS and Beyond: Addressing Consumer Trust in an Evolving Messaging Ecosystem

This panel will delve into the often-overlooked role of customer care in the digital and mobile content subscription ecosystem, where much of the focus tends to be on acquiring new subscribers rather than retaining them or addressing their needs at the end of their subscription lifecycle. Industry experts will discuss how data-driven insights can transform customer interactions, enhance satisfaction, and reduce churn. Topics will include leveraging analytics to understand user behavior, implementing proactive care strategies, and balancing personalization with privacy. Discover best practices for creating a seamless, customer-centric experience that drives loyalty and strengthens the subscription lifecycle.

This panel will explore the transformative role of Rich Communication Services (RCS) in shaping the future of telecommunications, with a specific focus on the Southeast Asia region. Industry experts will discuss how RCS is enhancing consumer engagement through rich media messaging, its potential to drive innovation in business communications, and the opportunities it presents for telecom operators in one of the world’s fastest-growing digital economies. The session will also address the challenges of adoption, security, and interoperability, offering insights into how RCS can unlock new revenue streams and redefine communication across the region.

Members from MEF’s DCB, COntent & Advertising Working Group are joined by leading anti-fraud security solution providers to highlight the importance of creating a subscription journey that consumers can trust.

MEF