Agenda
Join MEF’s Program Director; DCB, Content & Advertising, for an engaging insight into the key take outs from MEF’s latest Consumer Survey, with a focus on Mobile Payments trends, as well as a regional market activity overview supported by MCP Insight.
This panel discussion will explore strategies for building mutually beneficial relationships between Mobile Network Operators (MNOs), service providers, and other key stakeholders. Industry leaders will share insights on best practices for collaboration, overcoming common challenges, and leveraging partnerships to drive innovation and growth. Join us for an engaging session that highlights the power of effective partnerships in establishing sustainable revenue streams underpinned by DCB as a payment method.
Mobile Network Operator (MNO) APIs are revolutionizing financial services and digital commerce in Southeast Asia’s mobile-first economies. By enabling solutions in financial inclusion, secure transactions, and cross-border payments, MNO APIs empower underserved populations and small businesses. They enhance digital commerce through carrier billing, real-time payments, and location-based offers while mitigating fraud with tools like Two-Factor Authentication. Successes such as Cambodia’s surge in mobile wallet users and the Philippines’ $2B in API-powered remittances highlight their transformative impact, positioning MNO APIs as essential infrastructure for a secure, inclusive, and innovative digital economy.
SMS and Beyond: Addressing Consumer Trust in an Evolving Messaging Ecosystem
This panel will delve into the often-overlooked role of customer care in the digital and mobile content subscription ecosystem, where much of the focus tends to be on acquiring new subscribers rather than retaining them or addressing their needs at the end of their subscription lifecycle. Industry experts will discuss how data-driven insights can transform customer interactions, enhance satisfaction, and reduce churn. Topics will include leveraging analytics to understand user behavior, implementing proactive care strategies, and balancing personalization with privacy. Discover best practices for creating a seamless, customer-centric experience that drives loyalty and strengthens the subscription lifecycle.
This panel will explore the transformative role of Rich Communication Services (RCS) in shaping the future of telecommunications, with a specific focus on the Southeast Asia region. Industry experts will discuss how RCS is enhancing consumer engagement through rich media messaging, its potential to drive innovation in business communications, and the opportunities it presents for telecom operators in one of the world’s fastest-growing digital economies. The session will also address the challenges of adoption, security, and interoperability, offering insights into how RCS can unlock new revenue streams and redefine communication across the region.
Members from MEF’s DCB, COntent & Advertising Working Group are joined by leading anti-fraud security solution providers to highlight the importance of creating a subscription journey that consumers can trust.