This session will explore key findings from across the mobile ecosystem, based on the latest consumer survey results from 17 countries. This session will focus on Consumer Trust, how to enhance privacy and consumer confidence in the mobile space, and what MEF can do to drive action. We will also look at emerging trends in the Enterprise Communications space and what they tell us about the future of business messaging.

Explore the current challenges and solutions in combating fraud within the mobile ecosystem. This session will delve into the latest antifraud strategies, technologies, and best practices to protect consumers and businesses. We’ll discuss the evolving nature of fraud, including new threats and vulnerabilities, and how industry leaders are addressing these issues. Join us to gain insights into effective antifraud measures and the future of fraud prevention in the mobile industry.

So often we focus on identifying the individual, the consumer. But what happens when I don’t know if the message I’m receiving is legitimate OR if the number on my incoming call is withheld? In this session you will hear from some of the industry’s leading experts in the field of identity attributes. We will explore the role of verified attributes in creating trust. We will look at use cases, the significant parties in communication flows and hear from technology vendors looking to solve this problem.

Digital Wallets have transformed the way we pay, but have we reached the full potential of this button on our phone? Imagine a world where the Wallet is the central repository for every digital and physical transaction. We welcome a panel of experts to help educate and inform as we explore the future of the wallet and its role in our commerce journey. Will our wallets really offer the value they’ve been promising – optimising the customer experience, serving the right card for the right transaction, and helping keep an eye on our finances.

Examine the latest trends and innovations in mobile content and advertising. This session will explore how brands are leveraging new technologies and strategies to create engaging, personalized content that resonates with consumers. We’ll discuss the impact of AI, data analytics, and programmatic advertising on the mobile landscape, and how these tools are transforming the way brands connect with their audiences. Join us to gain insights into the future of mobile content and advertising and how to stay ahead in this dynamic field.

As the telecom industry navigates rapid digital transformation, a seamless omnichannel experience is key to retaining and engaging customers. Join us to explore how omnichannel strategies in 2025 will redefine customer interactions in telecom—from in-store and online to mobile and social channels. This session will cover innovative tools, data-driven personalization, and AI-powered solutions that empower telecom providers to deliver consistent, high-quality service at every touchpoint. Gain insights on building a unified customer journey that boosts satisfaction, reduces churn, and strengthens customer loyalty in an increasingly competitive landscape.