Under Siege: The 4 Biggest Threats to A2P SMS, and How to Beat Them

Event details

The A2P SMS ecosystem is facing a costly storm. From sophisticated fraud schemes and vanishing profit margins to channel disruption and global regulatory pressure, the challenges are mounting fast.

In this high-impact webinar, Catalin Badea, VP of Product Management at netnumber, exposes the four most pressing threats facing A2P SMS while delivering clear, actionable strategies to turn disruption into opportunity:

● Artificially Inflated Traffic (AIT): How to detect and defeat one of the costliest threats in messaging today
● Shrinking Margins: Why number verification and least-cost routing are no longer optional, and how to make them work for you
● Channel Fragmentation: How to stay relevant as users and enterprises shift OTPs, alerts, and promos to OTT and rich messaging platforms
● Global Sender ID Registries: The growing impact on your reach and your revenue