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MEF once again brings you two days of insightful, thought-provoking content within its Global Forum; live streamed, filmed, conference made up of analyst presentations, keynotes, fireside interviews, panel discussions and Q&A. In addition there will be closed door MEF interest group roundtables, networking breakfasts, lunches, coffee breaks, an exhibition and breakout pavilion to talk to members in more detail about specifics, and a opportunity for you to have your say.

To kick off the event on Sunday, we open the venue with an exclusive Guided Private Tours of the palatial and historic Casa Llotja building, scheduled for 12:00. The tour is followed by a networking lunch. 

On Sunday we will cover a diverse range of topics including Content, Authentication, Payments, and Advertising. On Monday, we will delve into Messaging, Fraud, IoT, Roaming, Wholesale, AI, Innovation, and RCS.

Sponsors

Our Speakers

Dario Betti

Dario Betti

CEO

MEF

Gavin Patterson

Gavin Patterson

Director of Data

MEF

Abhi Sur

Abhi Sur

Senior Director - Product Management, Communications Industry

Salesforce

Alberto Carro-Melero

Alberto Carro-Melero

Head of Market Intelligence & BtoB

Telefonica Global Roaming

Andrew Bud CBE FREng FIET

Andrew Bud CBE FREng FIET

Founder & CEO - Global Chairman - MEF

iProov

Bradley Greer

Bradley Greer

VP, Data Solutions & Product Marketing

Netnumber

Caitlin Long

Caitlin Long

Director of Product Management

Bandwidth

Stephanie Lashley

Stephanie Lashley

Sr. Director, Product Management

Bandwidth

Catalin Badea

Catalin Badea

VP Product Management

Netnumber

Chris Lewis

Chris Lewis

Founding Director

Lewis Insight

Christopher Henseler

Christopher Henseler

Co-Owner

Mesh Ads

Deshbandhu Bansal

Deshbandhu Bansal

Chief Operating Officer

Comviva

Doug Makishima

Doug Makishima

Advisor

MEF

Eli Katz

Eli Katz

Founder & CEO

XConnect

Eugene Pradas

Eugene Pradas

Senior Vice President - Global Strategic Development

BTS

Gabriel Salvate

Gabriel Salvate

Head of Customer Solutions & Pre-Sales Enterpris

BICS

Gaby Bosch

Gaby Bosch

CEO & Owner

Content For Mobile

Guillaume Klein

Guillaume Klein

Vice President Product Management

iBasis

Gustavo Saab

Gustavo Saab

mVAS and Affiliate Growth Specialist

Google

Hanen Garcia

Hanen Garcia

Global Telco Solutions Manager

Red Hat

Igor Skutsenya

Igor Skutsenya

Senior Business Development Manager

LANCK Telecom

Inderpal Mumick

Inderpal Mumick

CEO

Dotgo

Ira Cohen

Ira Cohen

VP, Business Development & Marketing

MMDSmart

Jimmy Jones

Jimmy Jones

Head of Security

Zariot

Ken Wee

Ken Wee

SVP

Bridge Alliance

Kenneth Hardat

Kenneth Hardat

Senior Product Manager

BICS

Marina Petrova

Marina Petrova

Head of GenAI Business

GMS

Michael Power

Michael Power

Advisor

MEF

Monica Paolini

Monica Paolini

Principal

Senza Fili

Nassia Skoulikariti

Nassia Skoulikariti

IoT Programme Director

MEF

Nick Earle

Nick Earle

CEO

Eseye

Nick Lane

Nick Lane

Chief Messaging Officer & Messagologist

Mobilesquared

Nick Millward

Nick Millward

Advisor

MEF

Nick Rossman

Nick Rossman

Director of Products

MEF

Nitin Bhas

Nitin Bhas

Chief of Strategy & Insights

Kaleido Intelligence

Patricia Peiró Hergueta

Patricia Peiró Hergueta

Chief Strategy Officer

Telecoming

Pushpendra Singh

Pushpendra Singh

Global Head: Mobile Authentication & Business Messaging at Telcos

Meta

Robert Gerstmann

Robert Gerstmann

Chief Evangelist and Co-Founder

Sinch

Roberta Castle

Roberta Castle

CSO

Stacuity

Ross Flynn

Ross Flynn

Programme Manager

MEF

Simeon Coney

Simeon Coney

Chief Strategy Officer

ENEA

Simon Best

Simon Best

CEO

Basekit

Sri Ramachandran

Sri Ramachandran

SVP & CTO

SOMOS

Theo Valich

Theo Valich

CEO

Ecoblox

Tim Green

Tim Green

Features Editor

MEF

Vinod Samarawickrama

Vinod Samarawickrama

Manager Network Infrastructure and Ecosystem

Meta Inc.

Yaiza Rubio Viñuela

Yaiza Rubio Viñuela

Chief Metaverse Officer

Telefonica

Kerstin Trikalitis

Kerstin Trikalitis

CEO

Out There Media

Jeevithan Muttu

Jeevithan Muttu

VP Product

Tomia

Uku Tomikas

Uku Tomikas

CEO

Messente

Tõnis Kirsipuu

Tõnis Kirsipuu

Head of Global Connectivity

Messente

Scott Warner

Scott Warner

Director of Emerging Services (CPaaS)

S and BTS

Katia Gonzalez

Katia Gonzalez

Head of Global Transactional Security

BICS

Mahmoud Hanadi

Mahmoud Hanadi

Senior Sales Manager

Sam Media

Christopher Flores

Christopher Flores

Master of Ceremonies

MC

Open Event

Event Info

Date

26/02/2024

Time

All day

Location

Casa Llotja de Mar, Edifici Llotja, Passeig d’Isabel II, 1 Barcelona, 08003 Spain

Organiser

Mobile Ecosystem Forum (MEF)
Watch on Demand here

Categories

MEF Event MEF in Barcelona 2024

Agenda

Day 1, Sunday 25th February Consumer Trust, Personal Data, Mobile Commerce, AI and Advertising

 

Welcome and collect people to get second audience at Consuls Halls

LUNCH FOR ALL IN LIONS HALL – An address from Steve Legge

• Dario Betti, CEO – MEF

• Gavin Patterson, Director of Data – MEF

In this session you will learn about all the latest developments to our 10th Annual Consumer Trust Survey and the roadmap for MEF Data in 2024. Our Annual Consumer Trust Survey has now been expanded to 15 markets, and early findings will be revealed. Meanwhile, MEF Data is being ramped up with new resources available across our membership-ecosystems with the aim of providing approximately one million datapoints by end-year!
 
 
 
 

• Andrew Bud CBE FREng FIET – Founder & CEO – iProov, Global Chairman – MEF

• Doug Makishima, Advisor – MEF

• Mohit Gupta, Head of Product – Amazon Web Services (AWS), Edge Compute

• Ken Wee, SVP – Bridge Alliance

• Sylvain Morel, Network API Governance – Orange

• Hanen Garcia, Global Telco Solutions Manager – Red Hat

• Abhir Sur, Senior Director – Product Management, Communications Industry – Sales Force

Mobile operators are transforming their networks into open, standardized Network-as-a-Service (NaaS) platforms, enabling new applications and further accelerating digital transformation. Exposing network services externally to enterprises and app developers enables new services and also improves user experience and security for existing applications. With MEC (Multi-Access Edge Computing), enterprises can now cloudify applications that require low latency, data privacy, or extended security. NaaS APIs such as Quality of Demand, Device Location, Number Verification and SIM Swap, as well as those for marketing and business related services, enable exciting new applications that benefit from having direct access to network resources. Taken to the extreme, Operators can even offer entire private 5G networks using “network slicing,” giving significantly more autonomy and control to enterprises.   

 

• Ross Flynn, Programme Manager – MEF

• Patricia Peiró Hergueta, Chief Strategy Officer – Telecoming

• Gaby Bosch, CEO & Owner – Content for Mobile

No ecosystem has quite so many payment models as mobile gaming. From traditional one-time purchases of games to subscription models to freemium models, there is a truly a payment model to suit everyone. Is your business leveraging the right one?

• Tim Green, Features Editor – MEF

• Gustavo Saab, mVAS and Affiliate Growth Specialist – Google

Google Ads for Mobile Content: A Studycase.  Explore campaign best practices, landing page essentials, policy compliance, and optimization key areas for maximum impact.

• Chris Lewis, Founding Director – Lewis Insight

• Marina Petrova, Head of GenAI Business – GMS

• Monica Paolini, Principal – Senza Fill

• Yaiza Rubio Viñuela, Chief Metaverse Officer – Telefónica

• Vinod Samarawickrama, Manager Network Infrastructure and Ecosystem – Meta

Chris Lewis, Monica Paolini, and their industry guests invite you to join a captivating panel discussion on AI & Inclusivity
 
 
 
 
• Nick Rossman, Director of Products – MEF
• Bradley Greer, VP, Data Solutions & Product Marketing – netnumber
Between spam and robo calls, spoofed brand communications, and
untrustworthy text baiting, it’s not surprising that customer trust in answering phone
calls or text messages is deteriorating — quickly. Alternative communications
platforms and services are out there, but many customers find them cost-prohibitive
or riddled still with unwanted ads. At the same time, it seems that no matter how
many unknown callers or text messages are blocked, more take their place. Mobile
communications were built to make our world more connected, more easily
navigable and convenient, but today’s results are less than ideal thanks to rampant
infiltration by unwanted actors. How can our industry regain trust and not only give
customers control over their mobile reality, but confidence in their communications?
In this session, hear from Bradley Greer, Vice President, Data Solutions & Product
Marketing for netnumber, a global leader in phone number intelligence data, as he
explores the current gaps and opportunities in mobile feedback strategies.
Attendees will delve deep into questions like: What kind of data needs to be
assessed or strengthened to prevent unwanted contact with the unknown, and
when it does get through to end users, what is the process like to prevent it from
happening again? When a phone number is reported or marked as spam, where
does that data go, and is it being used effectively to benefit the user?

Day 2, Monday 26th February Messaging, Anti Fraud, Mobile IoT, Roaming, Wholesale, AI, Innovation, Telco APIs and RCS

• Michael Power, RCS Advisor – MEF

• Deshbandhu Bansal, Chief Operating Officer – Comviva

• Inderpal Mumick, CEO – Dotgo

• Kerstin Trikalitis, CEO – Out There Media

• Jeevithan Muttu, VP Product – Tomia

RCS for business messaging hit the headlines last year with more regions, more users and more cases studies. We discuss the challenges and how operators, Google and messaging providers are working together to overcome them. Verification, commercial model standardisation, A2P bypass, RBM aggregation and questions from the audience.
 
 
 
 

• Nick Rossman, Director of Products – MEF

• Ira Cohen, VP Business Development & Marketing – MMD Smart

• Eli Katz, Founder & CEO

• Pushpendra Singh, Global Head – Mobile Authentication & Business Messaging at Telcos – Meta

This panel explores the key building blocks of an anti-fraud solution, focusing on how identity validation at various levels can combat smishing, phishing, and spam. The focus will be on the individual components that collectively form a comprehensive identity validation solution.
 
 
 
 
• Nick Lane, Chief Messaging Officer – Mobilesquared
 
1.1 – Look at the price elasticity of international SMS and how this is impacting traffic
1.2 – Look at where SMS pricing (international vs domestic for SMS) is right now, how these rates compare to WhatsApp Business use cases, and what this will mean for RCS adoption.
1.3 – Explore how engagement is charged for on non-messaging channels, to see how conversation should be charged on WhatsApp and RCS, etc.
1.4 – which channel will come out on top

• Nick Millward, Advisor – MEF

• Caitlin Long, Director of Product Management – Bandwidth

• Stephanie Lashley, Sr. Director, Product Management – Bandwidth

The business messaging landscape continues to expand, the messaging strategies businesses employ must mature to keep it a viable, open, and accessible channel for consumers. At the heart of this maturation are business messaging use cases. During this talk, we’ll unpack the most and least successful use cases in the messaging landscape today and explore new and developing use cases to rally behind in 2024.
 
 
 
 
COFFEE AND NETWORKING
 
 
 
 

• Ross Flynn, Programme Manager – MEF

• Christopher Henseler, Co-Owner – Mesh Ads

• Simon Best, CEO – Basekit

• Mahmoud Hanadi, Senior Sales Manager – Sam Media

We have entered the Golden Age of seamless transactions with the shining example being the one click payment but how is DCB evolving along side the myriad of other payment options? And how seamless can payments be feasibly be taken?
 
 
 
 

• Igor Skutsenya, Senior Business Development Manager – LANCK Telecom

• Nick Rossman, Director of Products – MEF

We see a growing presence of assigned, allocated numbers in fraud cases. Consequently, some databases of fraudulent numbers may include these numbers, impacting innocent legal traffic. In our session, we will further explore what to look for and how to manage the risk of accidentally blocking legal numbers.
 

• Simeon Coney, Chief Strategy Officer – ENEA

• Uku Tomikas, CEO – Messente

2024 will be a volatile year for A2P SMS. Brands are looking to alternative channels as trust continues to be eroded by AIT and rising prices. Join our panel to hear about what lies in store for the industry and what can be done to pull it back from the brink.
 
 
 
 
Lunch for all in Lions Hall – An address from Leon Dijksman
 
 
 
 

• Nassia Skoulikariti, IoT Programme Director – MEF

• Jimmy Jones, Head of Security – Zariot

• Roberta Castle, CSO – Stacuity

• Nick Earle, CEO – Eseye

• Gabriel Salvate, Head of Customer Solutions & Pre-Sales Enterprise – BICS

• Sri Ramachandran, SVP & CTO – SOMOS

The MEF “IoT 2024: Navigating the New Reality”, a high-impact panel focusing on the latest in IoT. We’ll dive into the current advancements and challenges in the IoT landscape, exploring how they shape business strategies and customer interactions. In this session industry experts will share practical solutions and innovative approaches for thriving in with IoT in 2024 and beyond.
 
 
 
 

• Suzy Menneret, Wholesale Advisor – MEF

• Nitin Bhas, Chief of Strategy & Insights – Kaleido Intelligence

• Eugene Pradas, Senior Vice President – Global Strategic Development – BTS

• Guillaume Klein, Vice President Product Management – iBasis

• Kenneth Hardat, Senior Product Manager – BICS

• Alberto Carro Melero, Head of Market Intelligence & B2B – Telefónica Global Roaming

Join this session to gain insights from Kaleido Intelligence and our panelists on the latest developments trends and dynamics related to VoLTE roaming: this will include a look into changing patterns noticed in 2023, their impact on the business, what can be expected in 2024 and how wholesale players are reacting to stay ahead of the curve!
 
 
 
 
• Dario Betti, CEO – MEF
• Catalin Badea, VP Product Management, netnumber
• Tõnis Kirsipuu, Head of Global Connectivity – Messente
• Scott Warner , Director of Emerging Services (CPaaS) – S and BTS
• Katia Gonzalez, Head of Global Transactional Security – BICS
 
Phone numbers and the calls and messages sent between them on a global scale
form today’s mission-critical communications network. High levels of dynamic, real-time chats
and interactions are a must-have for both business and personal use cases — however, that
dynamic nature presents complexity for fraud prevention and routing behind the scenes.
Today, communications service providers and other players in the mobile ecosystem must be
able to reliably and accurately screen for fraud activity while meeting stringent new U.S. and
global mandates — without creating so much as a hiccup. With phone numbers being ported
daily en masse or routing origination and termination spots going from valid to invalid at any
time, it’s a formidable challenge — unless organizations have the right data insights. In this session, join industry experts as they discuss how routing and fraud prevention can be
optimized with the help of real-time, granular and normalized phone number intelligence data.
The audience will gain a deeper understanding of the must-haves for today’s vetting and
validation practices and learn what tools in the market are highly advanced to serve this
purpose.

• Robert Gerstmann, Chief Evangelist and Co-Founder – Sinch

Those of you from the business messaging industry know just how powerful mobile digital channels can be. Many organisations however are far from taking advantage of their full potential to delight their customers. What do we as an industry need to do to ensure that business messaging in all its glory takes its rightful place in the customer engagement firmament?
 
 
 
 

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